Sensitive Skin Formula Dry Dog Food

Dried Mackerel, Freeze-Dried Mackerel, Air-Dried Mackerel, Scomber Spp.

Summary

Dehydrated mackerel is a fish-based ingredient derived from whole mackerel, an animal source rich in protein and omega-3 fatty acids. It is primarily included in pet food to support healthy skin, coat, and cognitive function. This ingredient is used in its natural form, simply dehydrated to preserve nutrients and extend shelf life while maintaining its nutritional integrity.

Manufacturer Benefits

Dehydrated mackerel is included as a concentrated source of animal protein and omega-3 fatty acids, supporting nutritional value and marketing appeal. Its use also allows for easier storage and extended shelf life compared to fresh fish.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.

Summary

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Manufacturer Benefits

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Sorghum Bicolor, Whole Grain Sorghum, Sorghum Wholegrain, Sorghum Kernel

Summary

Wholegrain sorghum is a cereal grain derived from the sorghum plant, a member of the grass family. As a plant-based ingredient, it is primarily included in pet food for its complex carbohydrates, dietary fibre, and essential nutrients, supporting sustained energy and digestive health. Wholegrain sorghum is used in its natural, unrefined form, retaining its bran, germ, and endosperm for optimal nutritional value.

Manufacturer Benefits

Wholegrain sorghum is included as a cost-effective, gluten-free carbohydrate source that provides energy and dietary fibre. Its use also supports label appeal by offering a wholegrain ingredient perceived as nutritious by consumers.

Rapeseed Oil, Brassica Napus Oil, Brassica Rapa Oil, E471 (when derived from canola)

Summary

Canola oil is a plant-derived oil extracted from the seeds of the canola plant (Brassica napus). It serves as a valuable source of energy and provides essential fatty acids, particularly omega-3 and omega-6, which support skin and coat health in pets. Canola oil is used in its refined, food-grade form to ensure safety, palatability, and optimal nutrient absorption.

Manufacturer Benefits

Canola oil is included as a cost-effective source of fat and essential fatty acids, supporting energy density and skin and coat health in pet food formulations. It also contributes to product palatability and helps optimise texture.

Natural Vegetable Flavouring, Vegetable Flavouring, Vegetable Flavour, Vegetable Flavour Substance

Summary

Natural Vegetable Flavour is a plant-derived ingredient commonly sourced from a blend of vegetables. It is added to pet food to enhance palatability and encourage consistent consumption. Rather than using whole vegetables, this ingredient is utilised in a concentrated extract or essence form, allowing for a consistent flavour profile while maintaining safety and digestibility for pets.

Manufacturer Benefits

Natural vegetable flavour is included to enhance palatability, making the product more appealing to pets. It also serves as a label-friendly ingredient that supports consumer preference for natural-sounding additives.

Rice Husks, Paddy Husk, Oryza Sativa Husk, Oryza Sativa L. Husk

Summary

Rice hulls are the protective outer layer of rice grains, derived from the rice plant (Oryza sativa). Primarily, they serve as a source of insoluble dietary fibre, supporting digestive health and stool quality in pets. Rice hulls are used in their natural, unprocessed form, ensuring the retention of their fibrous structure for optimal gastrointestinal function in pet food formulations.

Manufacturer Benefits

Rice hulls are included as a cost-effective fibre source to increase bulk and aid digestive regularity in pet food formulations. They also serve as a processing aid, helping to improve kibble texture and reduce production costs.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Summary

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Manufacturer Benefits

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Kalium, E340, K, Atomic Number 19

Summary

Potassium is an essential mineral element sourced from the earth and is vital for maintaining fluid balance, nerve function, and muscle health in pets. In pet food, potassium is not used in its natural metallic state; instead, it is utilised as safe, bioavailable compounds such as potassium chloride or potassium sulphate to optimise absorption and support overall wellbeing.

Manufacturer Benefits

Potassium is included as an essential mineral to support electrolyte balance and proper muscle and nerve function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.

E170, Elemental Calcium, Ca, Calcium Metal

Summary

Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.

Manufacturer Benefits

Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.

E339, Orthophosphate, Inorganic Phosphate, Phosphate Ion

Summary

Phosphorus is an essential mineral element derived from both animal and plant sources. It plays a critical role in supporting healthy bone and tooth development, as well as energy metabolism in pets. In pet food, phosphorus is not used in its natural, raw or metallic state; instead, it is utilised as specific compounds, such as calcium phosphate, to ensure safety and optimal absorption.

Manufacturer Benefits

Phosphorus is included as an essential mineral to support bone development and metabolic functions in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Zn, E579, Zincum, CI 77947

Summary

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Manufacturer Benefits

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal

Summary

Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.

Manufacturer Benefits

Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Ferrum, Fe, E1, Elemental Iron

Summary

Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.

Manufacturer Benefits

Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Cu, ECP, CI 77400, C.I. 77400

Summary

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Manufacturer Benefits

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

E34, Manganum, Mn, EINECS 231-105-1

Summary

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manufacturer Benefits

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Selen, E578, Atomic Number 34, Se

Summary

Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.

Manufacturer Benefits

Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

Elemental I, E127, Iodum, CAS 7553-56-2

Summary

Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.

Manufacturer Benefits

Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Summary

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Manufacturer Benefits

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Thiamine, Thiamin, Aneurin, E101

Summary

Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.

Manufacturer Benefits

Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.

Riboflavin, E101, Lactoflavin, Vitamin G

Summary

Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.

Manufacturer Benefits

Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.

Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375

Summary

Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.

Manufacturer Benefits

Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Pantothenic Acid, D-Pantothenic Acid, Calcium Pantothenate, E315

Summary

Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin of plant and animal origin. It plays a crucial role in energy metabolism and the synthesis of fatty acids, supporting overall cellular function. In pet food, Vitamin B5 is not used in its raw or natural state but is typically included as a stable, bioavailable compound such as calcium pantothenate for optimal absorption.

Manufacturer Benefits

Vitamin B5 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional standards and regulatory requirements for complete and balanced pet food.

Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a

Summary

Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.

Manufacturer Benefits

Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.

Biotin, D-Biotin, E160a, Coenzyme R

Summary

Vitamin B7, also known as biotin, is a water-soluble vitamin of the B-complex group, typically derived from plant or animal sources. It plays a crucial role in supporting healthy skin, coat, and metabolic function in pets. Vitamin B7 is not used in its natural, isolated form but is instead incorporated as a stable, bioavailable compound to optimise absorption and efficacy.

Manufacturer Benefits

Vitamin B7 is included as an essential nutrient to support metabolic and skin health in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Summary

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Manufacturer Benefits

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Provitamin A, E160a, All-Trans-Beta-Carotene, CI 40800

Summary

Beta carotene is a plant-derived pigment and precursor to vitamin A, commonly sourced from carrots and other colourful vegetables. Its primary nutritional benefit is supporting vision, immune function, and antioxidant defence. In pet food, beta carotene is utilised in its extracted or purified form rather than as whole vegetables, ensuring consistent potency and bioavailability for optimal health outcomes.

Manufacturer Benefits

Beta carotene is included as a natural source of vitamin A and as a colour-enhancing agent to improve the visual appeal of the product. Its presence also allows for label-friendly marketing, appealing to consumers seeking natural additives.

Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone

Summary

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Manufacturer Benefits

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Cholecalciferol, Colecalciferol, Calciol, E671

Summary

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Manufacturer Benefits

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Summary

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Manufacturer Benefits

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Phylloquinone, Phytonadione, Phytomenadione, E415

Summary

Vitamin K is a fat-soluble vitamin of synthetic or natural origin, essential for blood clotting and bone health in pets. Its primary function is to support normal coagulation processes and maintain skeletal integrity. In pet food, vitamin K is not used in its natural form but is typically utilised as a safe, bioavailable compound such as menadione sodium bisulphite for optimal absorption and efficacy.

Manufacturer Benefits

Vitamin K is included as an essential nutrient to support normal blood clotting and overall health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920

Summary

Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.

Manufacturer Benefits

Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride

Summary

Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.

Manufacturer Benefits

Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

Sodium Chloride, NaCl, Table Salt, E535

Summary

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Manufacturer Benefits

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Summary

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Manufacturer Benefits

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Inulin, Cichorium Intybus Root Extract, Oligofructose, E413

Summary

Chicory root inulin is a plant-derived soluble fibre extracted from the root of the chicory plant (Cichorium intybus). It is primarily included in pet food to support digestive health by promoting beneficial gut bacteria and improving stool quality. Rather than using the whole root, inulin is utilised in its purified form to optimise its prebiotic benefits and ensure consistent, safe inclusion in formulations.

Manufacturer Benefits

Chicory root inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a label-friendly ingredient that appeals to health-conscious consumers seeking functional benefits in pet food.

Docosahexaenoic Acid, C22:6 n-3, All-Cis-Docosa-4,7,10,13,16,19-Hexaenoic Acid, Eicosapentaenoic Acid Family

Summary

DHA, or docosahexaenoic acid, is a long-chain omega-3 fatty acid derived primarily from marine sources such as fish oil or algae (animal or plant origin). It is included in pet food to support cognitive development, vision, and overall brain health. DHA is not used in its natural raw state but is incorporated as a purified oil or extract to optimise bioavailability and safety.

Manufacturer Benefits

DHA is included as a functional ingredient to support cognitive development and visual acuity in pets, particularly in puppies and kittens. Its presence also allows manufacturers to market the product as supporting brain and eye health, appealing to health-conscious consumers.

L-Threonine, 2-Amino-3-Hydroxybutyric Acid, (2S,3R)-2-Amino-3-Hydroxybutanoic Acid, E641

Summary

Threonine is an essential amino acid derived from animal or plant protein sources. It plays a critical role in protein synthesis, immune function, and gut health in pets. Threonine is not used in its raw, isolated form; instead, it is incorporated as a purified amino acid compound to optimise safety, stability, and bioavailability in premium pet food formulations.

Manufacturer Benefits

Threonine is included as an essential amino acid to support protein synthesis and overall health in pets, ensuring the product meets established nutritional standards. Its addition allows manufacturers to optimise amino acid profiles, particularly in formulations where animal protein content may be lower.

Autolysed Yeast, Yeast Autolysate, Hydrolysed Yeast, Saccharomyces Cerevisiae Extract

Summary

Yeast extract is a concentrated derivative of yeast cells, typically sourced from Saccharomyces cerevisiae, a type of fungus. It is primarily included in pet food as a natural flavour enhancer and a source of B vitamins and amino acids. Rather than using whole yeast, yeast extract is utilised in its processed form to optimise nutrient availability and palatability for pets.

Manufacturer Benefits

Yeast extract is included as a palatability enhancer to improve the flavour profile of pet food, making it more appealing to animals. It may also serve as a source of nutrients such as B vitamins, supporting marketing claims of added nutritional value.

Yeast Extract, Hydrolysed Yeast Extract, Autolysed Yeast, Saccharomyces Cerevisiae Extract

Summary

Hydrolysed yeast is a processed ingredient derived from the breakdown of yeast cells, typically sourced from Saccharomyces cerevisiae, a type of fungus. It is primarily included in pet food for its highly digestible protein content and as a source of bioactive peptides. Rather than being used in its whole, natural form, yeast is hydrolysed to enhance nutrient availability and palatability.

Manufacturer Benefits

Hydrolysed yeast is included as a palatability enhancer and digestible protein source, improving flavour and amino acid profile in pet food. It may also support label-friendly marketing by appealing to consumers seeking functional or natural-sounding ingredients.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid

Summary

Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.

Manufacturer Benefits

Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Summary

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Manufacturer Benefits

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Curcuma Longa Extract, Curcuma Longa L. Extract, Turmeric Root Extract, E100

Summary

Turmeric extract is a concentrated derivative of the turmeric root, a plant native to South Asia. It is primarily included in pet food for its antioxidant and anti-inflammatory properties, supporting joint health and immune function. Rather than using the whole root, turmeric is utilised in extract form to standardise and optimise the active compound curcumin for enhanced efficacy and absorption in pets.

Manufacturer Benefits

Turmeric extract is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants. Its presence supports marketing claims of added functional benefits, though it is typically used in small amounts with minimal direct impact on pet health.

Syzygium Aromaticum Extract, Eugenia Caryophyllus Extract, Clove Bud Extract, EOE (Essential Oil of Eugenia)

Summary

Clove extract is derived from the dried flower buds of the Syzygium aromaticum plant, making it a plant-based ingredient. It is primarily included for its natural antioxidant and antimicrobial properties, supporting pet food preservation and digestive health. Clove extract is utilised in its concentrated form rather than as whole cloves, ensuring consistent potency and safety in pet food formulations.

Manufacturer Benefits

Clove extract is included as a natural preservative to help extend shelf life by inhibiting microbial growth and oxidation. It may also serve as a label-friendly ingredient, appealing to consumers seeking natural additives.

Citrus Paradisi Extract, Citrus Paradisi Fruit Extract, Citrus Paradisi (Grapefruit) Extract, Citrus Paradisi

Summary

Grapefruit extract is a plant-derived ingredient obtained from the fruit and seeds of the grapefruit (Citrus paradisi). It is primarily included for its natural antioxidant properties, supporting immune health and helping to preserve food freshness. Grapefruit extract is used in its natural form, ensuring the beneficial bioactive compounds are retained for optimal nutritional and functional value in pet food formulations.

Manufacturer Benefits

Grapefruit extract is included as a natural preservative to help extend shelf life and inhibit microbial growth in pet food. It may also serve as a label-friendly ingredient to appeal to consumers seeking natural additives.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Summary

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Manufacturer Benefits

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

L-Carnitine, Levocarnitine, Vitamin Bt, E306

Summary

Carnitine is a naturally occurring compound derived from animal sources, primarily meat and fish. It plays a crucial role in energy metabolism by transporting fatty acids into the mitochondria for cellular energy production. In pet food, carnitine is utilised in a synthesised, bioavailable form rather than its raw state, ensuring optimal absorption and safety for companion animals.

Manufacturer Benefits

Carnitine is included as a functional ingredient to support fat metabolism and energy production, particularly in formulas targeting active or senior pets. Its addition allows manufacturers to market the product as supporting heart health and weight management.