Stress and Anxiety Powder Supplement

Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal

Summary

Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.

Manufacturer Benefits

Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Ashwagandha, Indian Ginseng, Winter Cherry, Poison Gooseberry

Summary

Withania somnifera, commonly known as ashwagandha, is a plant-derived ingredient traditionally used in herbal medicine. In pet food, it is primarily included for its adaptogenic properties, supporting stress management and overall wellbeing. Withania somnifera is used in its natural, whole root or powdered form, ensuring pets receive its beneficial phytochemicals as they occur in nature.

Manufacturer Benefits

Withania somnifera is included as a functional botanical ingredient, often marketed for its adaptogenic properties to appeal to health-conscious consumers. Its presence can enhance the perceived value of the product without significantly impacting formulation costs or palatability.

Thiamine, Thiamin, Aneurin, E101

Summary

Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.

Manufacturer Benefits

Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.

L-Tryptophan, L-α-Aminoindole-3-Propionic Acid, 2-Amino-3-(Indol-3-yl)Propanoic Acid, EAA 10

Summary

Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.

Manufacturer Benefits

Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.

Matricaria Recutita, German Chamomile, Matricaria Chamomilla, Anthemis Nobilis

Summary

Chamomile is a flowering plant from the Asteraceae family, traditionally used for its calming properties. In pet food, chamomile is included primarily for its potential to support digestive health and reduce stress. It is used in its natural, dried whole-flower form, ensuring pets benefit from its bioactive compounds without synthetic alteration or extraction.

Manufacturer Benefits

Chamomile is included as a label-friendly ingredient to appeal to pet owners seeking natural or calming additives, enhancing the product’s marketability. Its functional contribution to the pet food itself is typically minimal.

Valeriana Officinalis, Valerian Extract, Valerian Radix, Valerianis Radix

Summary

Valerian root is a plant-derived ingredient sourced from the underground stem of the Valeriana officinalis plant. It is primarily included in pet food for its natural calming properties, which may help support relaxation and reduce anxiety in animals. Valerian root is used in its natural, dried form, ensuring the preservation of its active phytochemicals for optimal efficacy.

Manufacturer Benefits

Valerian root is included as a label-friendly ingredient to appeal to pet owners seeking natural calming agents for their pets. Its presence supports marketing claims related to stress relief, though its functional impact in pet food is typically minimal.

Passiflora Incarnata, Maypop, Apricot Vine, Passiflora Spp.

Summary

Passionflower is a botanical ingredient derived from the Passiflora plant, commonly used in pet nutrition for its calming properties. It is primarily included to support relaxation and help manage mild anxiety in pets. Passionflower is used in its natural, dried form rather than as an extract or isolate, ensuring the retention of its beneficial phytochemicals and natural composition.

Manufacturer Benefits

Passionflower is included as a label-friendly ingredient to appeal to consumers seeking botanicals associated with calming or wellness benefits. Its presence supports marketing claims, though it is typically added in small amounts with minimal functional impact on the pet food itself.

Zingiber Officinale, Zingiber Officinale Rhizome, Ginger Rhizome, Zingiberis Rhizoma

Summary

Ginger root is the rhizome of the Zingiber officinale plant, originating from the plant kingdom. It is included in pet food primarily for its natural antioxidant and digestive-supporting properties. Ginger root is used in its natural, dried, or powdered form, rather than as an extract or isolated compound, to provide its full spectrum of bioactive constituents and functional benefits.

Manufacturer Benefits

Ginger root is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also be added for its perceived digestive benefits, although its functional impact at typical inclusion rates is minimal.

Glucose, D-Glucose, E1400, Corn Sugar

Summary

Dextrose is a simple sugar derived from plant sources, typically corn or wheat. It serves as a readily digestible carbohydrate, providing a quick source of energy for pets. In pet food, dextrose is utilised in its refined, powdered form rather than as a whole food. This ensures rapid absorption and consistent quality, supporting energy needs and palatability in premium formulations.

Manufacturer Benefits

Dextrose is included as a cost-effective carbohydrate source that provides quick energy and can enhance palatability for pets. It may also serve functional roles in processing, such as aiding in ingredient blending or improving product texture.

Silica, E551, Silicon(IV) Oxide, Quartz

Summary

Silicon dioxide is a naturally occurring mineral compound derived from the element silicon, commonly found in sand and quartz. In pet food, it serves primarily as an anti-caking agent, helping to prevent clumping and maintain product consistency. Silicon dioxide is not used in its raw mineral form; instead, it is utilised as a purified, food-grade compound to ensure safety and effective functionality.

Manufacturer Benefits

Silicon dioxide is included as an anti-caking agent to prevent clumping and ensure consistent texture during manufacturing and storage. Its use helps maintain product flowability and stability without affecting palatability or nutritional value.

Artificial Beef Flavour, Beef Flavouring, Beef Flavoured Substance, Simulated Beef Flavour

Summary

Beef flavour is a palatant derived from animal sources, designed to mimic the taste and aroma of beef. Its primary purpose is to enhance the palatability of pet food, encouraging consistent consumption. Rather than using whole beef, beef flavour is typically produced through natural or artificial flavouring compounds, ensuring safety, stability, and uniformity in the final product.

Manufacturer Benefits

Beef flavour is included as a palatability enhancer to increase the appeal of the product to dogs. It provides a cost-effective way to impart a desirable taste without the need for actual beef content.

Liquid Smoke, Smoke Condensate, Smoke Extract, E150a

Summary

Smoke flavour is a functional ingredient derived from the condensation of wood smoke, typically from hardwoods, and is of plant origin. It is primarily added to pet food to enhance palatability and aroma, encouraging acceptance. Rather than using raw smoke, which contains harmful compounds, smoke flavour is utilised in a purified, food-grade liquid or powder form to ensure safety and consistency.

Manufacturer Benefits

Smoke flavour is included to enhance palatability by imparting a desirable aroma and taste that appeals to pets. It also serves as a label-friendly ingredient, allowing manufacturers to market the product as having a more appealing or gourmet profile.