Pure Animal Wellbeing

Pure Animal Wellbeing (PAW) is a leading Australian pet health brand originally founded by veterinarian Dr Alister Webster, whose family has been creating quality pet products for over 80 years. In 2010, PAW was acquired by Blackmores to form their Animal Health division and grew into one of Australia's most trusted pet supplement brands. Following Blackmores' $1.24 billion acquisition by Japan's Kirin Holdings in 2023, the PAW business was sold to RedDog Pet Nutri — China's number one pet supplement company.

The vet-developed range spans supplements, functional chews, dermatology shampoos and conditioners, wound care, ear care, and joint support for dogs and cats. All products are scientifically formulated to support whole-of-life care. Widely available through vets and pet retailers across Australia.