Dog Directory is an Australian platform that aggregates dog-friendly locations, pet products, brand profiles, and price comparisons, and that offers Dog Directory Bio, a link-in-bio service through which creators ("Creators") publish pages, collect subscribers and sell digital products. This policy explains what information we collect, how we use it, and your rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
About
Dog Directory is operated by Dog Directory Pty Ltd ABN 99693647415. You can contact us at [email protected].
Information We Collect
Information you provide — name, email address, and other details submitted via contact forms, business listing enquiries, or subscription sign-ups.
Usage Data — pages visited, search queries, map interactions, and device or browser type, collected automatically when you use the site.
Location Data — approximate location if you use the interactive map feature and grant browser location permission. We do not store precise GPS coordinates.
Business Listing Data — if you submit or manage a listing, we collect the details you provide (business name, address, contact details, opening hours).
Payment Data — if you purchase a paid listing or subscription, payments are processed by a third-party payment provider. We do not store your card details.
Bio Account Data — if you create a Bio page, we collect your email address and login identity (via Memberstack, including Google sign-in if you use it), your username, profile details, the content you publish or import, and your use of the editor.
Creator Payment Account Data — if you sell through a Bio page, Stripe collects your identity, business and bank details under its own privacy policy. We hold only your Stripe account identifier and status, your order history and the fee invoices we issue you.
Connected Tool Credentials — if you connect an email tool or webhook to your Bio page, we store the API key or address you provide, encrypted, so we can send subscriber details to it on your behalf.
Buyer Data — if you buy a digital product on a Bio page, we collect your name, email address, country, the product bought, the amount paid, the order number and the download activity for that order. Card details are handled by Stripe and never reach us.
Subscriber and Message Data — if you subscribe to a Creator's page or send a Creator a message through their page, we collect your name (where given), your email address, your message and the page it was sent from.
Bio Page Analytics — for each Bio page we count views and clicks by day, together with the referring site, country and device type. These are totals only and do not identify individual visitors.
How We Use Your Information
- To operate and improve the directory, map, and product comparison features.
- To respond to enquiries and manage business listing subscriptions.
- To send transactional emails such as listing confirmations and renewal reminders.
- To analyse site usage and improve content.
- To process payments for paid listings.
- To comply with our legal obligations.
- To operate Bio pages, including hosting Creator content and showing Creators the audience data described below.
- To process orders on Bio pages, send receipts and download links, pay out Creators through Stripe and issue Creators monthly fee invoices.
- To send marketing emails about Dog Directory, Creators and products we think you will be interested in, where you have agreed to receive them. Every marketing email includes an unsubscribe link.
- To detect and prevent fraud, abuse and breaches of our terms.
We do not sell your personal information to third parties. We do share it with Creators as described below.
Information Shared With Creators
When you enter your email address on a Creator's Bio page, whether to subscribe, send a message or buy a product, you are asked to accept our terms. By accepting, you agree that your name, email address and the details of your message or order are shared with that Creator, and that both the Creator and Dog Directory may email you about their content, products and offers. You can unsubscribe from either at any time using the link in any email, or by contacting us.
Creators receive this information in their Dog Directory editor and by email. If a Creator has connected an email tool such as Kit, Mailchimp, Klaviyo, MailerLite or beehiiv, or a webhook, we also send your details to that tool on the Creator's instruction. From that point the Creator is responsible for how your information is used, and their own privacy practices and the tool's privacy policy apply. We require Creators to comply with the Privacy Act and the Spam Act, but we do not control them.
Dog Directory keeps its own copy of buyer, subscriber and message details and uses it to run the service, issue receipts and invoices, handle disputes, and for our own marketing as described above.
Information Creators See About Visitors
Creators see daily totals of views and clicks on their page and on individual links, plus the share of visitors by referring site, country and device type. They do not see who you are unless you subscribe, message or buy.
Affiliate Links
Dog Directory includes affiliate links to pet retailers, including in product widgets on Bio pages. If you click an affiliate link, the retailer and their tracking network may set cookies or receive information about your visit. We may earn a commission if you make a purchase, at no extra cost to you. Creators may add their own affiliate links to their pages. Those links are the Creator's and are marked as sponsored. Each retailer has their own privacy policy governing data collected on their site.
Cookies and Tracking
Essential Cookies — required for core site functionality such as map preferences.
Analytics Cookies — help us understand how visitors use the site, collected in aggregated form where possible.
Affiliate Tracking Cookies — set when you click a product or supplier link, to attribute any resulting purchase.
Embedded Content — Creators may embed players and tools from YouTube, Vimeo, Spotify, Apple Music, SoundCloud, Twitch, Google Maps, Calendly and similar services on their Bio pages. These services may set their own cookies and collect data under their own privacy policies when the embed loads.
You can manage cookie preferences through your browser settings. Disabling cookies may limit some features.
Third Party Services and Data Location
We use third-party services for website hosting and delivery (Webflow, Cloudflare), database and file storage (Supabase), member login (Memberstack), payments (Stripe), search (Algolia), analytics (PostHog), map rendering, email delivery and workflow automation. Several of these providers store or process data in the United States and other countries outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled in accordance with the APPs.
Payments are handled by a PCI-DSS compliant payment processor. We do not have access to your full card details at any point. The interactive map feature relies on a third-party mapping service; if you grant location permission, your approximate location is shared with that service to display nearby results.
Bio pages can show YouTube channel statistics using YouTube API Services. By using those features you also agree to the YouTube Terms of Service (youtube.com/t/terms), and Google's Privacy Policy (policies.google.com/privacy) applies to the data Google collects.
Data Security and Retention
We take reasonable steps to protect personal information from misuse, loss, and unauthorised access, including encrypting connected tool credentials and limiting access to our systems. We keep information only as long as it is needed for the purpose it was collected, or as required by law:
- Order, payment and fee invoice records are kept for 7 years to meet tax and accounting obligations.
- Subscriber and message details are kept until the Creator removes them or you ask us to delete them.
- Bio page content and uploaded files are deleted within 30 days of a page being deleted.
- Bio page analytics are totals only and contain no personal information.
You may request deletion of your information at any time, subject to records we must keep by law.
Your Rights
Under the Australian Privacy Principles, you have the right to:
- Access the personal information we hold about you.
- Request correction of inaccurate information.
- Request deletion of your information, subject to legal obligations.
- Opt out of marketing communications at any time.
- Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au if you believe your privacy rights have been breached.
- Ask us to stop sharing your information with a Creator, and to pass a deletion request on to them.
To exercise any of these rights, contact us at [email protected].
If your request concerns information a Creator holds about you, you can also contact the Creator directly. We will pass your request on, but we cannot delete data from a Creator's own email tool.
Children's Privacy
Dog Directory is not directed at children under 13, and we do not knowingly collect personal information from children. You must be 18 or older to sell through a Bio page.
Policy Updates
We may update this policy from time to time. The effective date at the top of this page will reflect the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.
