Sello Products

Sello Products is an Australian eCommerce company founded in 2015 and based in Melbourne, Victoria. The company operates as an online retailer across multiple product categories including pet accessories, home and office furniture, electronics, fitness equipment, and automotive accessories. Its pet brand, PaWz, offers a range of dog and cat accessories including beds, kennels, crates, cooling mats, grooming kits, pet strollers, automatic feeders, water fountains, and swimming pools. PaWz products are sold through the Sello Products website and major Australian online marketplaces. Sello Products Pty Ltd is a privately held, Australian-owned company.