Bending Spoons

Founded in 2013 by Luca Ferrari, Francesco Patarnello, and Matteo Danieli — and headquartered in Milan, Italy — Bending Spoons is one of the technology industry's most prolific acquirers of consumer digital brands. Built from just $40,000 in seed capital following a failed startup, the company's strategy is straightforward: acquire established tech brands with strong user bases but unrealised potential, and transform them for long-term ownership. Its portfolio includes Evernote, Vimeo, WeTransfer, Meetup, Remini, AOL, Eventbrite, and Komoot.

In March 2026, Bending Spoons announced an agreement to acquire Tractive, the world's leading GPS pet tracker brand, with the deal expected to close by the end of 2026.