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Back to ExploreBillie's Bowl
Strap Dog Treats with Aussie Chicken
180g
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Overview

Billie's Bowl Chicken Straps are soft, chewy treats made with Aussie chicken meat, wheat flour, and vegetable glycerine. The ingredient list is minimal — no artificial colours or flavours — and the resealable bag keeps them fresh between sessions. Easy to tear into smaller pieces for training.

A straightforward chicken training treat that works for all breeds and life stages. A good choice for owners wanting a simple, locally sourced reward without a long additives list.


Ingredients

Chicken Meat, Wheat Flour, Vegetable Glycerine, Potassium Sorbate.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh minced chicken meat shaped into a round ball, pale pink with a moist, slightly coarse texture on a plain background
Chicken Meat
Chicken Meat
Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat
Summary
Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.
Why it's used?
Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.
Fine, off-white wheat flour with a soft, powdery texture, shown in a small pile for dog food ingredient use
Wheat Flour
Wheat Flour
Triticum Aestivum Flour, White Flour, Plain Flour, All-Purpose Flour
Summary
Wheat flour is a finely milled powder derived from the grinding of wheat grains, a plant-based ingredient commonly used in pet foods. Its primary purpose is to provide a source of carbohydrates for energy, as well as some protein and dietary fibre. Wheat flour is utilised in its natural form, making it a functional ingredient for binding and texture in pet food formulations.
Why it's used?
Wheat flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also serves as a functional binding agent, helping to improve texture and product consistency.
Pale yellow, glossy drop of vegetable glycerine with a smooth, syrupy texture on a white background
Vegetable Glycerine
Vegetable Glycerine
Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin
Summary
Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.
Why it's used?
Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.
Fine white powder texture of potassium sorbate, a common dog food preservative, shown in close-up detail
Potassium Sorbate
Potassium Sorbate
E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid
Summary
Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.
Why it's used?
Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.

About


Manufactured
Australia
Type
Jerky/Strip
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Treat
Processing Level
High

PRODUCT TAGS


Single Protein
Dairy Free
Soy Free

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