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Billie's Bowl
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Strap Dog Treats with Aussie Chicken

Overview

Billie's Bowl Chicken Straps are soft, chewy treats made with Aussie chicken meat, wheat flour, and vegetable glycerine. The ingredient list is minimal — no artificial colours or flavours — and the resealable bag keeps them fresh between sessions. Easy to tear into smaller pieces for training.

A straightforward chicken training treat that works for all breeds and life stages. A good choice for owners wanting a simple, locally sourced reward without a long additives list.

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Ingredients

Chicken Meat, Wheat Flour, Vegetable Glycerine, Potassium Sorbate.

Chicken Meat

Chicken Meat

Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat

Summary

Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.

Manufacturer Benefits

Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.

Wheat Flour

Wheat Flour

Triticum Aestivum Flour, White Flour, Plain Flour, All-Purpose Flour

Summary

Wheat flour is a finely milled powder derived from the grinding of wheat grains, a plant-based ingredient commonly used in pet foods. Its primary purpose is to provide a source of carbohydrates for energy, as well as some protein and dietary fibre. Wheat flour is utilised in its natural form, making it a functional ingredient for binding and texture in pet food formulations.

Manufacturer Benefits

Wheat flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also serves as a functional binding agent, helping to improve texture and product consistency.

Vegetable Glycerine

Vegetable Glycerine

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Summary

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Manufacturer Benefits

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Potassium Sorbate

Potassium Sorbate

E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid

Summary

Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.

Manufacturer Benefits

Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.

Ingredients Splitting


Score Card

Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.

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  • Overall Score
    Score Info

    As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.

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    /100

/100

ABOUT


Parent Company
Petstock Group
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Manufactured
Australia
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Policy Coverage
Australia
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Category
Treats
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Life Stage
All Life Stages
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Breed Size
All Breeds
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Feeding Type
Treat
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Processing Level
High
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PRODUCT TAGS


Single Protein
Dairy Free
Soy Free

TABLE OF CONTENTS



COMPARE PRICING

Price Comparision

180g

About the Brand

Billie's Bowl

Choose Billie's Bowl—Australian-made dog food with real Aussie protein, available through PETstock with convenient delivery options.


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