Anallergenic Dry Dog Food

Corn Starch, Zea Mays Starch, E1401, Cornflour

Maize starch is a carbohydrate ingredient derived from the endosperm of maize (corn) kernels, making it a plant-based component. It serves primarily as a source of easily digestible energy and acts as a functional binder in pet food formulations. Maize starch is utilised in its processed, refined form rather than as whole maize, ensuring consistency, digestibility, and suitability for pet nutrition.

Maize starch is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, optimising texture and processing efficiency. Its neutral flavour and label-friendly profile also support product stability and consumer acceptance.

Hydrolysed Feather Protein, Hydrolysed Keratin (Gallus gallus), Hydrolysed Poultry Feather Protein, Hydrolysed Chicken Feather Protein

Feather hydrolysate is a protein ingredient derived from poultry feathers, an animal origin by-product. It is processed through hydrolysis to break down the keratin structure, making the protein more digestible and bioavailable for pets. Feather hydrolysate is not used in its natural form; instead, it is utilised as a hydrolysed protein to provide an alternative, highly digestible protein source in pet foods.

Feather hydrolysate is included as a cost-effective protein source, utilising animal by-products to maximise resource efficiency. Its use allows manufacturers to meet protein requirements while maintaining competitive pricing.

Coconut Oil, Cocos Nucifera Oil, Cocos Nucifera, Coconut Fat

Copra oil is a plant-derived oil extracted from the dried kernel of coconuts (Cocos nucifera). It serves primarily as a source of dietary fat, providing energy and supporting skin and coat health in pets. In pet food, copra oil is used in its refined, edible form rather than as raw coconut, ensuring safety, digestibility, and optimal nutrient absorption.

Copra oil is included as a cost-effective fat source to provide energy and improve the texture of pet food. It may also contribute to product stability due to its resistance to oxidation.

Glycine Max Oil, E322, Soya Oil, Soya Bean Oil

Soybean oil is a plant-derived oil extracted from the seeds of the soybean (Glycine max). It serves as a concentrated source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Soybean oil is utilised in its refined liquid form, not as whole soybeans, to optimise digestibility and nutrient availability in pet food formulations.

Soybean oil is included as a cost-effective source of fat and essential fatty acids, supporting energy density and skin and coat health in pet food. It also contributes to product texture and palatability while helping to optimise manufacturing costs.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Dietary Fibre, Plant Fibre, Fibre, E460

Vegetable fibres are plant-derived components sourced from various vegetables and are included in pet food formulations. Their primary purpose is to support digestive health by providing insoluble and soluble fibre, which aids in healthy bowel function and stool quality. Vegetable fibres are used in their natural form, ensuring pets receive the functional benefits of whole plant material.

Vegetable fibres are included as a cost-effective source of dietary fibre to support digestive health and promote stool quality. They also serve as a bulk-adding agent, helping to optimise product texture and satiety.

Chicory Fibre, Cichorium Intybus Pulp, Chicory Marc, Chicory Root Residue

Chicory pulp is a plant-derived ingredient obtained from the root of the chicory plant (Cichorium intybus) after extraction of inulin. It is primarily included in pet food as a source of dietary fibre, supporting digestive health and beneficial gut bacteria. Chicory pulp is used in its natural, dried form, ensuring optimal fibre content and palatability for pets.

Chicory pulp is included as a cost-effective source of dietary fibre to support digestive health and promote stool quality. It may also serve as a label-friendly ingredient that appeals to consumers seeking natural or functional additives.

Oligofructose, FOS, Oligofructan, E968

Fructooligosaccharides are short-chain carbohydrates derived from plant sources such as chicory root. They serve primarily as prebiotics, supporting digestive health by promoting the growth of beneficial gut bacteria. Fructooligosaccharides are not used in their whole plant form but are extracted and purified for inclusion in pet food, ensuring optimal efficacy and digestibility for companion animals.

Fructooligosaccharides are included as a prebiotic fibre to support digestive health by promoting beneficial gut bacteria. They also serve as a label-friendly functional ingredient that can enhance the perceived nutritional value of the product.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Citric Acid Esters of Mono- and Diglycerides, E472c, Citremul, Citremul E472c

CITREM, or citric acid esters of mono- and diglycerides of fatty acids, is a plant-derived emulsifier commonly sourced from vegetable oils and citric acid. Its primary function in pet food is to stabilise fat and water mixtures, improving texture and consistency. CITREM is not used in its natural form but is manufactured as a specific compound to ensure safety, efficacy, and optimal absorption.

CITREM is included as an emulsifier to improve the texture and stability of pet food products, ensuring consistent mixing of fats and oils. Its use also supports efficient manufacturing processes and extends product shelf life.

Rendered Fat, Tallow, Lard, E471

Animal fat is a lipid ingredient derived from the tissue of animals, commonly sourced from poultry, beef, or lamb. It serves as a concentrated source of energy and enhances palatability in pet foods. Animal fat is used in its rendered form, not as raw tissue, to ensure safety, stability, and optimal absorption of essential fatty acids for pets’ health and wellbeing.

Animal fat is included as a cost-effective energy source and to enhance palatability, making the product more appealing to pets. It also contributes to the texture and mouthfeel of the final product.

Calendula Officinalis Meal, Calendula Meal, Dried Calendula Officinalis, Dried Calendula Meal

Marigold meal is a plant-derived ingredient made from the dried and ground flowers of the marigold (Tagetes erecta). It is primarily included in pet food for its natural lutein content, which supports eye health and provides antioxidant benefits. Marigold meal is used in its natural, whole-food form, ensuring the retention of its beneficial carotenoids and phytonutrients.

Marigold meal is included as a natural colourant to enhance the visual appeal of pet food and as a label-friendly ingredient that may appeal to consumers seeking botanicals. It may also be used for its potential antioxidant properties, supporting product marketing claims.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Cholecalciferol, Colecalciferol, Calciol, E671

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Ferrum, Fe, E1, Elemental Iron

Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.

Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Elemental I, E127, Iodum, CAS 7553-56-2

Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.

Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Cu, ECP, CI 77400, C.I. 77400

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

E34, Manganum, Mn, EINECS 231-105-1

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Zn, E579, Zincum, CI 77947

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Selen, E578, Atomic Number 34, Se

Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.

Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

Natural Zeolite, Zeolite Clinoptilolite, Sedimentary Zeolite, E567

Clinoptilolite of sedimentary origin is a naturally occurring mineral from the zeolite group, sourced from ancient volcanic ash deposits. It is primarily included in pet food for its ability to bind toxins and support digestive health. Rather than being used in its raw mineral state, clinoptilolite is processed and purified to ensure safety and optimise its functional benefits in animal nutrition.

Clinoptilolite of sedimentary origin is included as a functional additive to act as an anti-caking agent and to support digestive health by binding toxins and optimising stool quality. Its use can also enhance product stability and improve the overall handling of the finished pet food.

Antimicrobials, E Numbers, Food Additives, Chemical Preservatives

Preservatives are compounds added to pet food to inhibit the growth of spoilage microorganisms and extend shelf life. Originating from both synthetic and natural sources, their primary function is to maintain product safety and freshness. Preservatives are not used in their raw or elemental state; instead, they are incorporated as specific compounds, such as mixed tocopherols or potassium sorbate, to optimise efficacy and safety for pets.

Preservatives are included to extend the product’s shelf life by inhibiting the growth of spoilage organisms and maintaining freshness during storage and distribution. Their use helps ensure product safety and stability, reducing waste and optimising inventory management.

Antioxidant Agents, Free Radical Scavengers, E306, E321

Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.

Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.