Omega Plus Fish Oil Supplement

Overview
Instinctive Bite Omega Plus is a fish oil supplement for dogs, providing a concentrated source of omega-3 and omega-6 fatty acids.
The liquid formula is added directly to meals to support skin and coat health, joint function and overall wellbeing. Can be used alongside any dry, wet or raw diet. Suitable for dogs with dry or itchy skin, dull coats, or those that would benefit from additional essential fatty acids.
Ingredients
Flaxseed Oil, Fish Oil, Canola Oil with Antioxidants, Omegas 3 & 6, and Essential Omega Fatty Acids Eicosapentaenoic Acid (EPA), and Docosahexaenoic Acid (DHA).

Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil
Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.
Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium
Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.
Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Rapeseed Oil, Brassica Napus Oil, Brassica Rapa Oil, E471 (when derived from canola)
Canola oil is a plant-derived oil extracted from the seeds of the canola plant (Brassica napus). It serves as a valuable source of energy and provides essential fatty acids, particularly omega-3 and omega-6, which support skin and coat health in pets. Canola oil is used in its refined, food-grade form to ensure safety, palatability, and optimal nutrient absorption.
Canola oil is included as a cost-effective source of fat and essential fatty acids, supporting energy density and skin and coat health in pet food formulations. It also contributes to product palatability and helps optimise texture.

Antioxidant Agents, Free Radical Scavengers, E306, E321
Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.
Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.

Eicosapentaenoic Acid, C20:5n-3, All-Cis-5,8,11,14,17-Eicosapentaenoic Acid, Omega-3 Fatty Acid
Eicosapentaenoic acid (EPA) is a long-chain omega-3 fatty acid derived primarily from marine animal sources such as fish oil. EPA is included in pet food formulations to support anti-inflammatory processes, cardiovascular health, and skin and coat condition. Rather than being used in its natural, free fatty acid form, EPA is typically incorporated as part of fish oil or marine lipid concentrates to optimise stability and absorption.
EPA is included as a source of omega-3 fatty acids to support skin, coat, and joint health in pets. Its presence also allows manufacturers to market the product as containing beneficial marine-sourced nutrients.

Docosahexaenoic Acid, C22:6 n-3, All-Cis-Docosa-4,7,10,13,16,19-Hexaenoic Acid, Eicosapentaenoic Acid Family
DHA, or docosahexaenoic acid, is a long-chain omega-3 fatty acid derived primarily from marine sources such as fish oil or algae (animal or plant origin). It is included in pet food to support cognitive development, vision, and overall brain health. DHA is not used in its natural raw state but is incorporated as a purified oil or extract to optimise bioavailability and safety.
DHA is included as a functional ingredient to support cognitive development and visual acuity in pets, particularly in puppies and kittens. Its presence also allows manufacturers to market the product as supporting brain and eye health, appealing to health-conscious consumers.

About

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About the Brand
Instinctive Bite
Instinctive Bite is Pet Circle's own Australian made dog food brand, developed with pet nutritionists to deliver natural, holistic nutrition supercharged by real meats, superfoods and prebiotics.
Explore their range of health-focused recipes — from grain-free to sensitive skin formulas.





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