The Breath Freshener

Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.

Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.

Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.

Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Mint is a fragrant herb derived from the leaves of plants in the Mentha genus, originating from the plant kingdom. It is primarily included in pet food for its natural flavouring properties and potential digestive benefits. Mint is used in its natural, whole-leaf form, ensuring the retention of its aromatic oils and phytonutrients, which may support fresh breath and gastrointestinal health in pets.

Mint is included as a label-friendly ingredient to appeal to pet owners seeking natural or holistic components, and may also be intended to provide a fresh aroma or aid in breath freshening for pets. Its functional impact on pet health is generally minimal at the typical inclusion levels.