Canine Senior Powder

Linseed fibre is a plant-derived dietary fibre obtained from the outer husk of linseeds (flaxseeds). It is typically included in dog food as a processed meal or ground form rather than as whole seeds. Linseed fibre contributes to digestive health by promoting regular bowel movements and supporting gut function. When used at appropriate levels, it is safe and can aid in maintaining healthy stool consistency, with no known risks reported in dogs.

Linseed fibre is included in dog food formulations primarily to increase dietary fibre content, supporting digestive health in dogs while also serving as a cost-effective way for manufacturers to meet fibre requirements in the product. Its use benefits both the dog's digestion and the manufacturer's need for a practical, plant-based fibre source.

Fructooligosaccharides are short-chain carbohydrates derived from plant sources such as chicory root. They serve primarily as prebiotics, supporting digestive health by promoting the growth of beneficial gut bacteria. Fructooligosaccharides are not used in their whole plant form but are extracted and purified for inclusion in pet food, ensuring optimal efficacy and digestibility for companion animals.

Fructooligosaccharides are included as a prebiotic fibre to support digestive health by promoting beneficial gut bacteria. They also serve as a label-friendly functional ingredient that can enhance the perceived nutritional value of the product.

Cranberry is a small, red berry derived from the Vaccinium macrocarpon plant, making it a plant-based ingredient. It is primarily included in pet food for its antioxidant properties and potential support of urinary tract health. Cranberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients, vitamins, and dietary fibre.

Cranberry is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve as a natural source of antioxidants, supporting the product’s functional claims.

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

DHA Gold™ is a plant-derived ingredient sourced from the microalgae Schizochytrium sp. It is primarily included in pet food as a rich source of docosahexaenoic acid (DHA), an omega-3 fatty acid essential for cognitive development and visual health. Rather than using whole algae, DHA Gold™ is utilised as a refined oil extract to optimise bioavailability and ensure consistent quality.

DHA Gold™ is included as a concentrated source of docosahexaenoic acid (DHA), an omega-3 fatty acid, to support cognitive development and visual function in pets. Its use allows manufacturers to make label claims regarding brain and eye health, enhancing product appeal to health-conscious consumers.

Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.

Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Marine collagen is a protein derived from the skin and scales of fish (animal origin). It is primarily included in pet food to support joint, skin, and coat health due to its high bioavailability and rich amino acid profile. Marine collagen is not used in its raw form; instead, it is hydrolysed into peptides to optimise digestibility and absorption in pets.

Marine collagen is included as a functional protein source to support joint, skin, and coat health claims, appealing to pet owners seeking premium or wellness-focused products. Its presence also serves as a marketing differentiator, leveraging consumer interest in novel and label-friendly ingredients.

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Milk thistle is a flowering plant native to the Mediterranean, valued for its seeds which contain the active compound silymarin. Primarily included in pet food for its antioxidant and liver-supporting properties, milk thistle helps protect liver cells from toxins. In pet nutrition, it is used in its natural, whole seed extract form to optimise bioavailability and efficacy.

Milk thistle is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with liver support and antioxidant properties. Its presence may enhance product marketability, though its functional impact at typical inclusion rates in pet food is likely minimal.

Pine bark extract is a plant-derived substance obtained from the bark of pine trees, containing a range of bioactive compounds such as proanthocyanidins and polyphenols. In dog food manufacturing, it is typically added as a standardised extract rather than in its raw bark form. Pine bark extract is included for its antioxidant properties, which may help protect cells from oxidative stress. When used at appropriate levels, it is generally considered safe; however, excessive amounts could potentially cause gastrointestinal upset in some dogs.

Pine bark extract is included in some Australian dog foods primarily for its antioxidant properties, which can support canine health, while also serving as a differentiating ingredient for manufacturers seeking to market their products as premium or unique. Its use is more about perceived health benefits and product positioning than essential nutritional value.

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.