Milky Sticks Puppy Treats

Overview
Howl Yes Milky Sticks Puppy Treats are Australian-made treats in a stick format with a milky flavour. They are suited for use as a training reward or everyday treat for puppies.
Ingredients
Chicken, Wheat, Humectants (422), Skim Milk, Salt, Flavour, Sugar, Food Acids (330,260), Colour (171), Antioxidant.

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat
Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.
Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Triticum Spp., Common Wheat, Bread Wheat, Triticum Aestivum
Wheat is a cereal grain derived from the seeds of the Triticum plant, making it a plant-based ingredient. It is primarily included in pet food as a source of carbohydrates for energy, as well as dietary fibre and some essential nutrients. Wheat is used in its natural, milled form, such as whole wheat or wheat flour, to optimise digestibility and nutritional value.
Wheat is included as a cost-effective carbohydrate source that provides energy and helps bind kibble together for structural integrity. It also serves as a bulk-adding agent, optimising production costs while maintaining product texture.

Glycerin, Glycerine, 1,2,3-Propanetriol, E422
Glycerol is a naturally occurring compound derived from plant or animal fats and oils. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerol is not used in its raw, unrefined state; instead, it is utilised in a purified, food-grade form to ensure safety and optimal absorption in pet diets.
Glycerol is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a cost-effective preservative, extending shelf life by inhibiting microbial growth.

Nonfat Milk, Fat-Free Milk, Milk Solids Non-Fat, Lactea Spp.
Skim milk is a dairy ingredient derived from cow’s milk with most of the fat removed. It is included in pet food primarily as a source of high-quality protein and essential nutrients such as calcium. Skim milk is used in its natural, liquid or dried form, ensuring pets receive the nutritional benefits without the added fat content of whole milk.
Skim milk is included as a cost-effective source of protein and calcium, contributing to the nutritional profile of the product. It also enhances palatability and can improve texture in certain formulations.

Sodium Chloride, NaCl, Table Salt, E535
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Flavouring, Flavouring Substance, Flavouring Agent, Flavouring Preparation
Flavours are additives derived from various sources, including animal, plant, or synthetic origins, designed to enhance the palatability of pet food. Their primary purpose is to improve taste and encourage consistent consumption. Flavours are not used in their natural, raw state; instead, they are formulated as specific compounds or extracts to ensure safety, stability, and uniformity in pet food products.
Flavours are included to enhance palatability, encouraging pets to consume the product. They also allow manufacturers to maintain consistent taste profiles despite variations in raw ingredient quality.

Sucrose, Saccharose, E955, Beta-D-Fructofuranosyl Alpha-D-Glucopyranoside
Sugar is a simple carbohydrate derived primarily from plant sources such as sugar cane or sugar beet. It serves as a readily available energy source, supporting metabolic processes and palatability in pet foods. Sugar is incorporated in its natural, refined form rather than as a raw plant material, ensuring consistency and digestibility for pets while enhancing the taste of the final product.
Sugar is included as a cost-effective palatability enhancer to improve taste and encourage consumption. It may also serve as a minor preservative to help stabilise certain formulations.

2-Hydroxypropane-1,2,3-Tricarboxylic Acid, E330, 3-Carboxy-3-Hydroxypentanedioic Acid, Monohydrate Citric Acid
Citric acid is an organic compound derived primarily from citrus fruits, though it is commonly produced via fermentation for commercial use. Its main purpose in pet food is as a natural preservative and acidity regulator, helping to maintain freshness and inhibit spoilage. Citric acid is not used in its raw, crystalline form but is incorporated as a purified, food-grade compound to ensure safety and efficacy.
Citric acid is included as a preservative to enhance product stability and extend shelf life by inhibiting microbial growth. It may also be used to adjust acidity, optimising flavour and maintaining the quality of the final product.

Ethanoic Acid, E260, Glacial Acetic Acid, Vinegar Acid
Acetic acid is an organic compound derived from plant fermentation, most commonly found in vinegar. In pet food, its primary function is as a preservative, helping to inhibit the growth of harmful bacteria and extend shelf life. Acetic acid is not used in its raw, concentrated form; instead, it is incorporated in a diluted, food-grade solution to ensure safety and palatability.
Acetic acid is included as a preservative to inhibit microbial growth and extend the shelf life of pet food products. It may also be used to adjust pH levels, optimising product stability and safety.

CI 77891, Pigment White 6, E171, Titanium(IV) Oxide
Titanium dioxide is a naturally occurring mineral derived from titanium-bearing ores. In pet food, it is primarily used as a whitening and brightening agent to enhance the visual appeal of products. Titanium dioxide is not used in its raw mineral state; instead, it is utilised as a refined, food-grade compound to ensure safety and effective dispersion within the formulation.
Titanium dioxide is included as a whitening and brightening agent to enhance the visual appeal of pet food products, making them more attractive to consumers. Its use is primarily for aesthetic purposes and does not contribute nutritional value.

Antioxidant Agents, Free Radical Scavengers, E306, E321
Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.
Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.
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