Calm and Relax Powder

Saccharomyces Cerevisiae Postbiotic, Yeast Postbiotic, Dried Fermentate of Saccharomyces Cerevisiae, Saccharomyces Cerevisiae Fermentation Product

TruMune® Postbiotics are a specialised ingredient derived from yeast (Saccharomyces cerevisiae), originating from a microbial source. Their primary purpose is to support immune health and digestive function in pets by providing bioactive compounds produced during fermentation. TruMune® is not used in its natural yeast form but is utilised as a processed postbiotic, ensuring safety, stability, and optimal bioavailability for pet nutrition.

TruMune® Postbiotics are included to support digestive and immune health, providing functional benefits that can differentiate the product in the market. Their addition allows manufacturers to make label claims related to gut health, appealing to health-conscious consumers.

L-Tryptophan, L-α-Aminoindole-3-Propionic Acid, 2-Amino-3-(Indol-3-yl)Propanoic Acid, EAA 10

Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.

Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.

L-Theanine, Gamma-Glutamylethylamide, N5-Ethyl-L-Glutamine, Eglumegad

Theanine is an amino acid naturally found in tea leaves (plant origin), valued for its calming properties and potential to support stress management in pets. In pet food, theanine is typically utilised in a purified, supplement form rather than as part of whole tea leaves, ensuring consistent dosage and optimal absorption. Its inclusion aims to promote relaxation without causing drowsiness.

Theanine is included as a functional ingredient to promote calmness and reduce stress in pets, supporting claims of behavioural health benefits. Its presence allows manufacturers to market the product as addressing anxiety or stress-related issues, appealing to pet owners seeking holistic wellness solutions.

Valeriana Officinalis, Valerian Extract, Valerian Radix, Valerianis Radix

Valerian root is a plant-derived ingredient sourced from the underground stem of the Valeriana officinalis plant. It is primarily included in pet food for its natural calming properties, which may help support relaxation and reduce anxiety in animals. Valerian root is used in its natural, dried form, ensuring the preservation of its active phytochemicals for optimal efficacy.

Valerian root is included as a label-friendly ingredient to appeal to pet owners seeking natural calming agents for their pets. Its presence supports marketing claims related to stress relief, though its functional impact in pet food is typically minimal.

Matricaria Recutita, German Chamomile, Matricaria Chamomilla, Anthemis Nobilis

Chamomile is a flowering plant from the Asteraceae family, traditionally used for its calming properties. In pet food, chamomile is included primarily for its potential to support digestive health and reduce stress. It is used in its natural, dried whole-flower form, ensuring pets benefit from its bioactive compounds without synthetic alteration or extraction.

Chamomile is included as a label-friendly ingredient to appeal to pet owners seeking natural or calming additives, enhancing the product’s marketability. Its functional contribution to the pet food itself is typically minimal.

Withania Somnifera, Indian Ginseng, Winter Cherry, Withania Root

Ashwagandha root is a plant-derived ingredient sourced from the Withania somnifera plant, traditionally used in Ayurvedic medicine. It is included in pet food primarily for its adaptogenic properties, which may help support stress management and overall wellbeing. Ashwagandha root is used in its natural, dried, and powdered form to optimise bioavailability and ensure safe inclusion in pet diets.

Ashwagandha root is included as a functional ingredient to position the product as supporting stress management and overall wellness, appealing to health-conscious consumers. Its presence serves a marketing purpose by enhancing the perceived value and differentiation of the pet food.

Caprae Lac, Capra Aegagrus Hircus Milk, Caprae Milk, Caprae Mammal Milk

Goat milk is a nutrient-rich liquid derived from the mammary glands of goats (animal origin). It is primarily included in pet food for its highly digestible proteins, essential fatty acids, vitamins, and minerals, supporting overall health and development. Goat milk is used in its natural, whole form, providing a palatable and bioavailable source of nutrition for pets.

Goat milk is included as a label-friendly ingredient to appeal to consumers seeking novel or premium animal-derived components. It may also serve as a palatability enhancer and provide a source of digestible protein and fat.

Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Fumed Silica, Silicon Dioxide, Synthetic Amorphous Silica, E551

Pyrogenic silica is a synthetic, amorphous form of silicon dioxide derived from the controlled combustion of silicon tetrachloride. As a mineral-based ingredient, it is primarily used as an anti-caking agent to improve the flow and consistency of pet food powders. Pyrogenic silica is not used in its natural crystalline state but is instead utilised in its processed, amorphous form for safety and functionality.

Pyrogenic silica is included as an anti-caking agent to improve the flowability and prevent clumping of powdered or dry pet food ingredients during processing and storage. Its use helps maintain product consistency and optimises manufacturing efficiency.