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Howl Yes
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Adult Active Kangaroo Dry Dog Food

Adult Active Kangaroo Dry Dog Food

Howl Yes
3.7
(
14
)
Howl Yes Adult Active Kangaroo Dry Dog Food is an Australian-made dry kibble formulated for active adult dogs. Made with Aussie kangaroo, it contains 26% protein and 12% fat to support energy and muscle maintenance. It includes omega 3 and 6 fatty acids for skin and coat health, and natural fibre from beet pulp to support digestion. Intended for active breed adult dogs.
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Overview
Nutritional Analysis
Ingredients
Brand
Comments
Size 1
3kg
$20 Voucher
Discount valid for first order only, one use per customer. Use code NEWBESTIE20 at checkout.
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18kg
$20 Voucher
Discount valid for first order only, one use per customer. Use code NEWBESTIE20 at checkout.
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Overview

Howl Yes Adult Active Kangaroo Dry Dog Food is an Australian-made dry kibble formulated for active adult dogs. Made with Aussie kangaroo, it contains 26% protein and 12% fat to support energy and muscle maintenance. It includes omega 3 and 6 fatty acids for skin and coat health, and natural fibre from beet pulp to support digestion. Intended for active breed adult dogs.

Nutritional Analysis

Protein
26
%
0%
Fat
12
%
0%
Energy
350
0
 kcal/100g

Ingredients

Meat and Meat By-Products (Poultry, Beef, Kangaroo), Wholegrain Cereals and Fibres (Wheat, Sorghum or Barley), Animal Oils (Beef, Poultry or Fish) with Mixed Tocopherols and Rosemary Extract, Chicken Gravy, Essential Minerals, Vitamins and Amino Acids (Including Calcium, Phosphorus, Potassium, Sodium, Chloride, Magnesium, Iron, Zinc, Manganese, Copper, Iodine, Selenium, Vitamin A, Vitamin C, Vitamin D3, Vitamin E, Vitamin B1, Vitamin B2, Vitamin B3, Vitamin B6, Vitamin B5, Vitamin B9, Vitamin B12, Choline), Vegetable Fibre (Beet or Alfalfa), Vegetable Oils (Sunflower, Flaxseed), Garlic.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh raw meat ball with a rich red colour and coarse, moist texture, perfect as a nutritious dog food ingredient
Meat
Meat
Animal Flesh, Muscle Tissue, Animal Protein, Skeletal Muscle
Summary
Meat refers to the edible muscle tissue derived from animals, commonly sourced from species such as chicken, beef, or lamb. It serves as a high-quality source of protein, essential amino acids, and vital nutrients like iron and B vitamins, supporting muscle maintenance and overall health. In pet food, meat is used in its natural form, ensuring optimal nutrient availability and palatability for pets.
Why it's used?
Meat is included as a primary protein source to support essential amino acid requirements and overall nutritional value in pet food. Its presence also enhances palatability, making the product more appealing to pets.
Round, pinkish-red meat by-products formed into a moist, chunky ball, suitable as dog food ingredient
Meat By-Products
Meat By-Products
Animal By-Products, Animal Derivatives, Animal Offal, Animal Spp. By-Products
Summary
Meat by-products are animal-derived ingredients obtained from the non-rendered, clean parts of slaughtered animals, excluding meat, such as organs and tissues. They provide essential proteins, vitamins, and minerals, supporting overall pet health. Meat by-products are used in their natural, edible form, ensuring nutrient density and palatability. Their inclusion helps optimise nutrient profiles and reduce food waste in premium pet foods.
Why it's used?
Meat by-products are included as a cost-effective protein source, utilising parts of the animal not typically consumed by humans to maximise resource efficiency. They contribute essential nutrients while helping manufacturers maintain competitive pricing.
Fine, light brown cereals powder with a slightly grainy texture, commonly used as a nutritious dog food ingredient
Cereals
Cereals
Gramineae, Poaceae, Cereal Grains, Poaceae Spp.
Summary
Cereals are plant-derived ingredients sourced from the edible seeds of cultivated grasses such as wheat, rice, barley, and oats. They are primarily included in pet food as a source of carbohydrates, providing energy, as well as dietary fibre and some essential nutrients. Cereals are used in their natural, whole or milled form, rather than as isolated compounds, to optimise digestibility and nutritional value.
Why it's used?
Cereals are included as a cost-effective carbohydrate source to provide energy and bulk to pet food formulations. They also help optimise manufacturing efficiency and contribute to product texture.
Too vague to identify
Fibres
Fibres
Dietary Fibre, Roughage, Bulk, E459
Summary
Fibres are indigestible carbohydrates derived primarily from plant sources such as grains, vegetables, and fruits. Their main purpose in pet food is to support digestive health by promoting regular bowel movements and aiding in nutrient absorption. Fibres are included in their natural form, as whole plant materials or processed plant fractions, to optimise gastrointestinal function and overall wellbeing in pets.
Why it's used?
Fibres are included as a cost-effective ingredient to promote digestive health and regulate stool quality in pets. They may also be used to add bulk to the product and support satiety, contributing to weight management formulations.
Golden yellow animal oils in a smooth, glossy liquid drop on a plain background, highlighting rich texture and colour
Animal Oils
Animal Oils
Animal Fats, Oleum Animale, Adipum Animale, Adeps Animalis
Summary
Animal oils are fats derived from animal sources, commonly obtained from fish, poultry, or livestock. These oils are included in pet food primarily to provide essential fatty acids, support skin and coat health, and enhance palatability. Animal oils are utilised in a refined, food-grade form rather than their raw state, ensuring safety, stability, and optimal nutrient absorption for pets.
Why it's used?
Animal oils are included as a cost-effective source of dietary fat and energy, enhancing palatability to encourage consumption. They may also contribute to the texture and appearance of the final product.
Amber-brown liquid drop of mixed tocopherols with a glossy, smooth texture on a white background
Mixed Tocopherols
Mixed Tocopherols
Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate
Summary
Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.
Why it's used?
Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.
Dark brown, glossy drop of rosemary extract with a smooth texture on a plain background
Rosemary Extract
Rosemary Extract
Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract
Summary
Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.
Why it's used?
Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Smooth, golden-brown chicken gravy with a glossy finish, spread in a round puddle on a plain white background
Chicken Gravy
Chicken Gravy
Poultry Gravy, Gallus Gallus Domesticus Gravy, Chicken Sauce, Poultry Sauce
Summary
Chicken gravy is a flavourful ingredient derived from the cooking juices of chicken, an animal source. It is primarily included in pet food to enhance palatability and provide a savoury taste that encourages consumption. Chicken gravy is used in its cooked, liquid form rather than as a raw ingredient, ensuring both safety and digestibility for pets.
Why it's used?
Chicken gravy is included to enhance palatability, making the product more appealing to pets. It may also serve as a label-friendly ingredient that signals quality and flavour to consumers.
Fine off-white calcium powder with a soft, smooth texture, commonly used as a dog supplement ingredient
Calcium
Calcium
E170, Elemental Calcium, Ca, Calcium Metal
Summary
Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.
Why it's used?
Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.
Fine off-white phosphorus powder with a slightly grainy texture, displayed in a close-up circular view
Phosphorus
Phosphorus
E339, Orthophosphate, Inorganic Phosphate, Phosphate Ion
Summary
Phosphorus is an essential mineral element derived from both animal and plant sources. It plays a critical role in supporting healthy bone and tooth development, as well as energy metabolism in pets. In pet food, phosphorus is not used in its natural, raw or metallic state; instead, it is utilised as specific compounds, such as calcium phosphate, to ensure safety and optimal absorption.
Why it's used?
Phosphorus is included as an essential mineral to support bone development and metabolic functions in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Fine off-white potassium powder with a soft, smooth texture, commonly used in dog supplements
Potassium
Potassium
Kalium, E340, K, Atomic Number 19
Summary
Potassium is an essential mineral element sourced from the earth and is vital for maintaining fluid balance, nerve function, and muscle health in pets. In pet food, potassium is not used in its natural metallic state; instead, it is utilised as safe, bioavailable compounds such as potassium chloride or potassium sulphate to optimise absorption and support overall wellbeing.
Why it's used?
Potassium is included as an essential mineral to support electrolyte balance and proper muscle and nerve function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.
Fine white sodium powder with a soft, grainy texture, shown as a common dog food ingredient for canine health
Sodium
Sodium
Natrium, Na, E524
Summary
Sodium is an essential mineral element sourced from the earth, commonly included in pet food as sodium chloride (table salt) or other safe, bioavailable compounds. It plays a vital role in maintaining fluid balance, nerve transmission, and muscle function. Sodium is not used in its natural metallic form but is instead utilised as a compound to ensure safety and optimal absorption.
Why it's used?
Sodium is included as an essential mineral to support normal physiological functions in pets and to help maintain electrolyte balance. It may also be used to enhance palatability and preserve product stability by inhibiting microbial growth.
Chloride powder in a fine, white, slightly grainy form, commonly used as a supplement for dogs
Chloride
Chloride
Chloride Ion, Cl-
Summary
Chloride is an essential mineral element, naturally found in various salts and present in both plant and animal tissues. In pet food, chloride is primarily included to support fluid balance, nerve function, and acid-base regulation. It is not used in its raw or metallic state; instead, chloride is utilised as a compound, commonly sodium chloride, to ensure safety and optimal absorption.
Why it's used?
Chloride is included as an essential electrolyte to support fluid balance and normal cellular function in pets. Its addition ensures nutritional adequacy and compliance with established pet food nutrient profiles.
Fine white magnesium powder with a soft, slightly textured surface, commonly used in dog supplements
Magnesium
Magnesium
Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal
Summary
Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.
Why it's used?
Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Fine grey iron powder with a slightly rough, sandy texture, displayed in a circular shape for dog nutrition context
Iron
Iron
Ferrum, Fe, E1, Elemental Iron
Summary
Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.
Why it's used?
Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Fine, light grey zinc powder with a slightly grainy texture, commonly used as a dog supplement ingredient
Zinc
Zinc
Zn, E579, Zincum, CI 77947
Summary
Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.
Why it's used?
Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Pale beige manganese powder with a fine, slightly clumpy texture, used as a dog supplement ingredient
Manganese
Manganese
E34, Manganum, Mn, EINECS 231-105-1
Summary
Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.
Why it's used?
Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Bright blue copper powder with a fine, slightly textured surface, used as a dog supplement ingredient
Copper
Copper
Cu, ECP, CI 77400, C.I. 77400
Summary
Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.
Why it's used?
Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine off-white iodine powder with a soft, slightly grainy texture, used as a supplement ingredient for dogs
Iodine
Iodine
Elemental I, E127, Iodum, CAS 7553-56-2
Summary
Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.
Why it's used?
Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Light beige selenium powder with a fine, slightly clumpy texture, shown as a common dog supplement ingredient
Selenium
Selenium
Selen, E578, Atomic Number 34, Se
Summary
Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.
Why it's used?
Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Fine white powder of vitamin C with a slightly grainy texture, commonly used as a dog supplement in Australia
Vitamin C
Vitamin C
Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone
Summary
Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.
Why it's used?
Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Fine white powder of vitamin B1 with a slightly grainy texture, commonly used as a dog supplement ingredient
Vitamin B1
Vitamin B1
Thiamine, Thiamin, Aneurin, E101
Summary
Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.
Why it's used?
Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.
Bright yellow Vitamin B2 powder with a fine, slightly grainy texture displayed in a close-up circular view
Vitamin B2
Vitamin B2
Riboflavin, E101, Lactoflavin, Vitamin G
Summary
Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.
Why it's used?
Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.
Fine white powder of vitamin B3 in a circular mound, commonly used in dog supplements for health benefits
Vitamin B3
Vitamin B3
Nicotinic Acid, Niacin, Pyridine-3-Carboxylic Acid, E375
Summary
Vitamin B3, also known as niacin, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin and nervous system function. In pet food, Vitamin B3 is not used in its raw form but is typically included as niacinamide or nicotinic acid to optimise safety and absorption.
Why it's used?
Vitamin B3 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Fine white powder of vitamin B6 with a slightly textured surface, used as a supplement ingredient for dogs
Vitamin B6
Vitamin B6
Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a
Summary
Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.
Why it's used?
Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.
Fine off-white Vitamin B5 powder with a soft, smooth texture, commonly used as a dog supplement ingredient
Vitamin B5
Vitamin B5
Pantothenic Acid, D-Pantothenic Acid, Calcium Pantothenate, E315
Summary
Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin of plant and animal origin. It plays a crucial role in energy metabolism and the synthesis of fatty acids, supporting overall cellular function. In pet food, Vitamin B5 is not used in its raw or natural state but is typically included as a stable, bioavailable compound such as calcium pantothenate for optimal absorption.
Why it's used?
Vitamin B5 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional standards and regulatory requirements for complete and balanced pet food.
Bright yellow Vitamin B9 powder with a fine, slightly textured surface, commonly used in dog supplements
Vitamin B9
Vitamin B9
Folic Acid, Folate, Pteroylglutamic Acid, E285
Summary
Vitamin B9, also known as folate, is a water-soluble B vitamin of synthetic or natural origin, commonly derived from plant sources or produced as folic acid for supplementation. Its primary role is to support cell division, DNA synthesis, and red blood cell formation. In pet food, Vitamin B9 is not used in its raw form but is typically utilised as folic acid to optimise stability and absorption.
Why it's used?
Vitamin B9 is included to meet nutritional requirements for dogs, supporting metabolic and cellular functions. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Fine white choline powder with a soft, smooth texture, commonly used as a supplement ingredient for dogs
Choline
Choline
Trimethylethanolamine, E1001, Choline Base, 2-Hydroxy-N,N,N-Trimethylethanaminium
Summary
Choline is an essential nutrient of synthetic or natural origin, commonly derived from plant or animal sources. It plays a critical role in supporting brain development, liver function, and fat metabolism in pets. Choline is not used in its raw or elemental state; instead, it is typically utilised as choline chloride or choline bitartrate to ensure safety, stability, and optimal absorption in pet food formulations.
Why it's used?
Choline is included as an essential nutrient to support normal liver function, brain development, and metabolic processes in pets. Its addition ensures nutritional adequacy and helps manufacturers meet regulatory labelling requirements for complete and balanced pet foods.
Too vague to identify
Vegetable Fibres
Vegetable Fibres
Dietary Fibre, Plant Fibre, Fibre, E460
Summary
Vegetable fibres are plant-derived components sourced from various vegetables and are included in pet food formulations. Their primary purpose is to support digestive health by providing insoluble and soluble fibre, which aids in healthy bowel function and stool quality. Vegetable fibres are used in their natural form, ensuring pets receive the functional benefits of whole plant material.
Why it's used?
Vegetable fibres are included as a cost-effective source of dietary fibre to support digestive health and promote stool quality. They also serve as a bulk-adding agent, helping to optimise product texture and satiety.
Golden yellow sunflower oil with a smooth, glossy texture in a small puddle on a white background
Sunflower Oil
Sunflower Oil
Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Summary
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Why it's used?
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.
Golden yellow linseed oil in a glossy, viscous puddle on a white background, highlighting its smooth texture
Linseed Oil
Linseed Oil
Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil
Summary
Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.
Why it's used?
Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.
Fine, pale yellow garlic powder with a slightly grainy texture, commonly used as a seasoning for dog food
Garlic
Garlic
Allium Sativum, Allium Sativum Bulb, Eaten Garlic, Ajo
Summary
Garlic is a plant-derived ingredient sourced from the bulb of Allium sativum. It is included in pet food primarily for its natural antioxidant properties and potential to support immune health. In pet food formulations, garlic is used in its natural, dried, or powdered form rather than as a raw bulb, ensuring safe inclusion levels and optimal nutrient availability.
Why it's used?
Garlic is included in pet food formulations primarily as a label-friendly ingredient, appealing to consumers due to its perceived health benefits and natural origin. Its functional contribution to the animal is minimal at the low inclusion rates used, serving more as a marketing tool than a nutritional or palatability enhancer.

About

Brand
Howl Yes
Company
Pet Circle
Manufactured
Australia
Type
Kibble
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

PRODUCT TAGS

Dairy Free
Soy Free
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About the Brand

Howl Yes

Howl Yes is an Australian-made dry dog food brand offering budget-friendly, complete meals using Australian meat. Their range covers puppies through to adult and large breed dogs.

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