PREY Angus Beef Dog® Dry Dog Food

Overview
Taste of the Wild PREY Angus Beef Dog is a limited-ingredient, grain-free dry dog food with pasture-raised beef as the sole animal protein. Just four key ingredients, with K9 strain probiotics for digestive support. Formulated to AAFCO all life stages standards, including large-breed growth. Not appropriate for elimination trials.
Nutritional Analysis
Ingredients
Beef, Lentils, Tomato Pomace, Chicken Fat (Preserved with Mixed Tocopherols), Natural Flavour, Dicalcium Phosphate, Salmon Oil, Salt, DL-Methionine, Choline Chloride, Taurine, L-Carnitine, Dried Lactobacillus Plantarum Fermentation Product, Dried Bacillus Subtilis Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Enterococcus Faecium Fermentation Product, Dried Bifidobacterium Animalis Fermentation Product, Vitamin E Supplement, Iron Proteinate, Zinc Proteinate, Copper Proteinate, Ferrous Sulphate, Zinc Sulphate, Manganese Sulphate, Copper Sulphate, Potassium Iodide, Thiamine Mononitrate, Manganese Proteinate, Ascorbic Acid, Vitamin A Supplement, Biotin, Niacin, Calcium Pantothenate, Sodium Selenite, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Riboflavin, Vitamin D3 Supplement, Folic Acid.

Bovine Meat, Bos Taurus, Ox Meat, Cow Meat
Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.
Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.

Lens Culinaris, Lens Esculenta, Masoor, Eiwitrijke Peulvruchten
Lentils are edible seeds from the legume plant, commonly cultivated for human and animal consumption. As a plant-based ingredient, lentils are valued for their high protein, dietary fibre, and essential micronutrient content. In pet food, lentils are primarily included to support protein levels and digestive health. Lentils are used in their natural, whole form, providing a minimally processed source of nutrition.
Lentils are included as a cost-effective source of plant-based protein and carbohydrates, helping to meet nutritional requirements while managing production costs. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or high-protein pet food options.

Tomato Pulp, Tomato Residue, Tomato Presscake, Solanum Lycopersicum Pomace
Tomato pomace is a by-product derived from the processing of tomatoes (plant origin), consisting of skins, pulp, and seeds. It is primarily included in pet food as a source of dietary fibre to support digestive health. Tomato pomace is used in its natural, dried form, providing both soluble and insoluble fibres, as well as beneficial phytonutrients, to optimise gastrointestinal function in pets.
Tomato pomace is included as a cost-effective source of dietary fibre and antioxidants, contributing to stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.

Poultry Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Chicken Oil
Chicken fat is an animal-derived ingredient obtained from rendering chicken tissue. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. Chicken fat is used in its natural rendered form, not as a raw or unprocessed fat, ensuring palatability and digestibility while providing a stable, high-quality lipid source in pet food formulations.
Chicken fat is included as a highly digestible source of animal fat, providing essential fatty acids and enhancing the palatability of the product. It also contributes to the energy content of the food in a cost-effective manner.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate
Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.
Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Natural Flavouring, Flavouring Substance, Flavouring Preparation, Flavouring Complex
Natural flavour is a food additive derived from animal or plant sources, designed to enhance the palatability of pet food. Its primary purpose is to improve taste and encourage consistent consumption. Rather than being used in its original raw form, natural flavour is typically processed and concentrated to ensure safety, stability, and uniformity in pet food formulations, while maintaining its natural origin.
Natural flavour is included to enhance palatability, encouraging pets to consume the product. It also allows manufacturers to improve taste without specifying individual flavouring agents, supporting flexible formulation and label-friendly marketing.

Calcium Hydrogen Phosphate, Dibasic Calcium Phosphate, E341(ii), Calcium Phosphate Dibasic
Dicalcium phosphate is a mineral compound derived from calcium and phosphorus, commonly sourced from phosphate rock. It serves as a key dietary supplement in pet foods, providing essential calcium and phosphorus to support healthy bones and teeth. Dicalcium phosphate is not used in its natural raw or metallic state; instead, it is utilised in its purified compound form to ensure safety and optimal absorption.
Dicalcium phosphate is included as a cost-effective mineral supplement to provide essential calcium and phosphorus for skeletal health. It also serves as a functional agent to improve product texture and processing stability.

Fish Oil (Salmo Spp.), Salmo Spp. Oil, Salmonidae Oil, Omega-3 Marine Oil (Salmo Spp.)
Salmon oil is a nutrient-rich oil derived from the tissues of salmon, an animal source. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Salmon oil is utilised in its extracted liquid form, rather than as whole fish, to optimise absorption and deliver concentrated nutritional benefits.
Salmon oil is included as a source of omega-3 fatty acids to support skin and coat health, which can enhance the nutritional profile of the product. Its presence also serves as a marketing feature, appealing to consumers seeking premium or functional ingredients.

Sodium Chloride, NaCl, Table Salt, E535
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

L-Methionine, 2-Amino-4-(Methylthio)butyric Acid, E620, L-2-Amino-4-(Methylthio)butyric Acid
Methionine is an essential amino acid derived from animal or plant sources, crucial for protein synthesis and overall metabolic health in pets. It primarily supports healthy skin, coat, and liver function. Methionine is not used in its raw elemental form; instead, it is incorporated as a specific compound, such as DL-methionine, to optimise safety, stability, and bioavailability in pet food formulations.
Methionine is included as an essential amino acid to support protein synthesis and overall health in pets, particularly when animal protein sources are limited or variable. It also serves as a cost-effective way to meet nutritional requirements and optimise the amino acid profile of the final product.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

L-Carnitine, Levocarnitine, Vitamin Bt, E306
Carnitine is a naturally occurring compound derived from animal sources, primarily meat and fish. It plays a crucial role in energy metabolism by transporting fatty acids into the mitochondria for cellular energy production. In pet food, carnitine is utilised in a synthesised, bioavailable form rather than its raw state, ensuring optimal absorption and safety for companion animals.
Carnitine is included as a functional ingredient to support fat metabolism and energy production, particularly in formulas targeting active or senior pets. Its addition allows manufacturers to market the product as supporting heart health and weight management.

Lactobacillus Plantarum Ferment Filtrate, Lactobacillus Plantarum Ferment Extract, Lactobacillus Plantarum Ferment Lysate, Lactobacillus Plantarum Ferment
Lactobacillus plantarum ferment product is a probiotic ingredient derived from the fermentation of the Lactobacillus plantarum bacterium, a microorganism of non-animal origin. Its primary benefit is to support digestive health and promote a balanced gut microbiome in pets. This ingredient is not used in its live, natural state but is utilised as a stabilised, non-viable fermentation product for safety and efficacy.
Lactobacillus plantarum ferment product is included as a functional ingredient to support digestive health and promote a balanced gut microbiome in pets. Its presence also serves as a marketing tool, appealing to consumers seeking products with added probiotics for perceived health benefits.

Bacillus Subtilis Ferment Filtrate, Bacillus Subtilis Ferment Extract, Bacillus Subtilis Fermentation Filtrate, Bacillus Subtilis Fermentation Extract
Bacillus subtilis ferment product is a functional ingredient derived from the fermentation of the Bacillus subtilis bacterium, a microorganism of non-animal origin. It is primarily included in pet food to support digestive health and promote a balanced gut microbiome. This ingredient is not used in its natural bacterial form but is utilised as a safe, stabilised ferment product to optimise efficacy and safety.
Bacillus subtilis ferment product is included as a source of probiotics to support digestive health and optimise gut flora balance in pets. Its presence can also serve as a marketing point, appealing to consumers seeking functional or health-promoting ingredients.

Lactobacillus Acidophilus Ferment Filtrate, L. Acidophilus Ferment Filtrate, Lactobacillus Acidophilus Ferment Lysate, L. Acidophilus Ferment Lysate
Lactobacillus acidophilus ferment product is a probiotic ingredient derived from the fermentation of the Lactobacillus acidophilus bacterium, an organism of microbial origin. Its primary purpose is to support digestive health and promote a balanced gut microbiome in pets. This ingredient is not used in its live, natural bacterial form but is utilised as a stabilised ferment product to ensure safety and efficacy.
Lactobacillus acidophilus ferment product is included as a functional ingredient to support digestive health and promote a beneficial gut microbiome in pets. Its presence also serves as a marketing differentiator, appealing to consumers seeking products with added probiotics.

Enterococcus Faecium Ferment Filtrate, Enterococcus Faecium Fermentation Product, Enterococcus Faecium Ferment Lysate, Enterococcus Faecium Ferment Extract
Enterococcus faecium ferment product is a probiotic ingredient derived from the fermentation of the Enterococcus faecium bacterium, an organism of microbial origin. Its primary purpose is to support digestive health by promoting a balanced gut microbiome in pets. This ingredient is not used in its live, natural bacterial form but is instead utilised as a safe, stabilised ferment product to optimise efficacy and shelf life.
Enterococcus faecium ferment product is included as a probiotic additive to support digestive health and optimise gut flora balance in pets. Its presence also serves as a label-friendly ingredient, appealing to consumers seeking functional health benefits in pet food.

Bifidobacterium Animalis Ferment Filtrate, Bifidobacterium Animalis Lysate, Bifidobacterium Animalis Extract, Bifidobacterium Animalis Culture Filtrate
Bifidobacterium animalis ferment product is a postbiotic ingredient derived from the fermentation of the Bifidobacterium animalis bacterium, a microorganism of animal origin. Its primary benefit is to support digestive health by promoting a balanced gut microbiome. This ingredient is not used in its live, natural bacterial form but is instead utilised as a stabilised ferment product to ensure safety and efficacy in pet food formulations.
Bifidobacterium animalis ferment product is included as a functional ingredient to support digestive health by promoting beneficial gut bacteria. Its presence also serves as a marketing feature, appealing to consumers seeking scientifically supported probiotics in pet food.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Ferric Proteinate, Ferrous Proteinate, Iron Protein Chelate, Iron Protein Complex
Iron proteinate is a chelated mineral compound derived from iron bound to amino acids or proteins, typically of animal or plant origin. It is included in pet food to provide a bioavailable source of iron, which is essential for oxygen transport and energy metabolism. Iron is not used in its natural metallic state; instead, it is utilised as iron proteinate to optimise absorption and safety.
Iron proteinate is included as a bioavailable source of iron to support essential physiological functions in pets. Its chelated form enhances mineral absorption and allows for precise nutrient labelling to meet regulatory and marketing requirements.

Zinc Proteinate Chelate, Zinc Protein Chelate, Zinc Amino Acid Chelate, Zinc Protein Complex
Zinc proteinate is a chelated mineral compound derived from the binding of zinc, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support immune function, skin health, and enzyme activity. Zinc is not used in its raw metallic state; instead, it is utilised as zinc proteinate to optimise absorption and bioavailability in pets.
Zinc proteinate is included as a bioavailable source of the essential mineral zinc, supporting optimal nutrient absorption and overall health in pets. Its chelated form enhances stability and efficacy compared to inorganic zinc sources, aligning with nutritional labelling requirements.

Copper Amino Acid Chelate, Copper Chelate, Copper(II) Proteinate, Cupric Proteinate
Copper proteinate is a chelated mineral compound derived from the binding of copper, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support vital functions such as red blood cell formation and enzyme activity. Copper is not used in its raw metallic state but is instead utilised as copper proteinate to optimise absorption and safety.
Copper proteinate is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form enhances absorption compared to inorganic copper sources, optimising nutritional efficacy in the finished product.

Iron(II) Sulphate, Ferrous Iron Sulphate, E172, Green Vitriol
Ferrous sulphate is an inorganic compound derived from iron, an essential mineral for animal health. It is primarily included in pet food to support normal red blood cell formation and prevent iron deficiency anaemia. Ferrous sulphate is not used in its natural metallic state; instead, it is utilised as a salt to optimise safety, stability, and absorption within the animal’s body.
Ferrous sulphate is included as a cost-effective source of dietary iron to meet nutritional requirements in pet food formulations. It helps ensure the product delivers essential minerals for pet health while maintaining compliance with labelling standards.

Zinc Sulphate Monohydrate, Zinc Sulphate Heptahydrate, E6, ZnSO₄
Zinc sulphate is a mineral compound derived from the element zinc, typically sourced from mined zinc ores. It is utilised in pet food as a supplemental source of zinc, an essential trace mineral that supports immune function, skin health, and enzyme activity. Zinc is not used in its natural metallic state; instead, it is provided as zinc sulphate to optimise safety and bioavailability for pets.
Zinc sulphate is included as a cost-effective and bioavailable source of the essential mineral zinc, which supports immune function and skin health in pets. Its addition ensures the product meets nutritional requirements for complete and balanced pet food labelling.

Manganese(II) Sulphate, Manganous Sulphate, Epsomite (Manganese), Sulphuric Acid Manganese(2+) Salt
Manganese sulphate is an inorganic compound derived from the mineral manganese, typically sourced from mined ores. It is included in pet food as an essential trace mineral to support bone development, enzyme function, and metabolic processes. Rather than using raw metallic manganese, the sulphate form is utilised to ensure safety, stability, and optimal absorption in companion animals’ diets.
Manganese sulphate is included as a cost-effective source of the essential trace mineral manganese, which supports metabolic and skeletal health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling requirements for complete and balanced pet foods.

Cupric Sulphate, Blue Vitriol, Roman Vitriol, E519
Copper sulphate is an inorganic compound derived from copper, an essential trace mineral. It is primarily included in pet food to support vital physiological functions such as enzyme activity, immune health, and connective tissue formation. Copper sulphate is not used in its natural metallic state; instead, it is utilised as a salt to optimise safety, stability, and bioavailability for animal nutrition.
Copper sulphate is included as a cost-effective and reliable source of essential copper, a trace mineral necessary for canine health. Its use ensures precise nutrient formulation and supports compliance with nutritional labelling standards.

KI, E917, Kalium Iodidum, Kalium Iodide
Potassium iodide is a mineral compound derived from the combination of potassium and iodine, both essential nutrients. Sourced from mineral origins, it is not used in its raw elemental form but is instead utilised as a stable salt to ensure safety and optimal absorption. Its primary purpose is to provide a bioavailable source of iodine, supporting healthy thyroid function in pets.
Potassium iodide is included as a cost-effective source of dietary iodine, an essential trace mineral required for proper thyroid function in pets. Its precise addition allows manufacturers to meet nutritional labelling requirements and ensure product consistency.

Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate
Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.
Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.

Manganese Amino Acid Chelate, Manganese Chelated Protein, Manganese Protein Chelate, Manganese Protein Complex
Manganese proteinate is a chelated mineral compound derived from the binding of manganese, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is utilised in pet food to support bone development, enzyme function, and metabolic processes. Unlike raw metallic manganese, manganese proteinate is used for its enhanced bioavailability and safety, optimising absorption and nutritional efficacy in pets.
Manganese proteinate is included as a bioavailable source of the essential trace mineral manganese, supporting metabolic and skeletal health in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.

L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone, 3-Keto-L-Gulofuranolactone
Ascorbic acid, commonly known as vitamin C, is a synthetic compound derived from plant sources such as corn or sugar beets. It serves as an antioxidant and supports immune function in pets. Ascorbic acid is not used in its natural fruit or vegetable form but is instead utilised as a purified compound to ensure stability, safety, and optimal absorption in pet food formulations.
Ascorbic acid is included as an antioxidant to help preserve the freshness and extend the shelf life of pet food products. It may also be used to support label claims related to vitamin C content for marketing purposes.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.

Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate
Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.
Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.

Disodium Selenite, E901, Selenious Acid Disodium Salt, Disodium Selenious Acid
Sodium selenite is an inorganic compound derived from selenium, an essential trace mineral. It is included in pet food formulations to provide a bioavailable source of selenium, which supports antioxidant defence and immune function. Sodium selenite is not used in its natural elemental form; instead, it is utilised as a salt compound to ensure safety, stability, and optimal absorption in pets.
Sodium selenite is included as a cost-effective and stable source of the essential trace mineral selenium, which supports normal metabolic and immune functions in pets. Its use allows manufacturers to meet nutritional requirements efficiently and with consistent quality.

Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride
Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.
Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine
Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.
Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.

Cholecalciferol, Colecalciferol, Calciol, E671
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

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