Chicken Jerky Puppy Treats

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Sucrose, Saccharose, Table Sugar, E955

Natural sugar refers to carbohydrates derived from plant sources such as fruits, vegetables, or honey. It serves primarily as an energy source, providing readily available glucose for metabolic processes. In pet food, natural sugar is included in its unrefined, whole form, rather than as isolated or synthetic sweeteners, supporting palatability and energy needs while maintaining ingredient transparency.

Natural sugar is included as a palatability enhancer to improve taste and encourage consumption. It may also serve as a cost-effective energy source in the formulation.

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Dextrin, E1400, Hydrolysed Starch, Starch Hydrolysate

Maltodextrin is a carbohydrate ingredient derived from plant sources, typically corn, rice, or potato starch. It serves primarily as an energy source and is also used to improve texture and palatability in pet foods. Maltodextrin is not used in its natural plant form; instead, it is processed into a fine, easily digestible powder to optimise absorption and functionality.

Maltodextrin is included as a cost-effective carbohydrate source that provides energy and improves the texture and consistency of pet food products. It also functions as a stabiliser, helping to extend shelf life and maintain product quality.

Cider Vinegar, Malus Domestica Vinegar, Acetic Acid Solution (Malus Domestica), Fermented Apple Vinegar

Apple cider vinegar is a liquid derived from the fermentation of apple juice, making it a plant-based ingredient. It is primarily included in pet food for its potential to support digestive health and act as a natural preservative. Apple cider vinegar is used in its natural liquid form, not as a concentrated extract or synthetic compound, ensuring safety and palatability for pets.

Apple cider vinegar is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve a minor functional role in supporting palatability and mild preservation.

Cassava, Manioc, Yuca, Manihot Esculenta

Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.

Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.

Cinnamomum Verum, True Cinnamon, Ceylon Cinnamon, Cinnamomum Zeylanicum

Cinnamon is a spice derived from the inner bark of Cinnamomum trees, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant properties, which help support overall health and wellbeing. Cinnamon is used in its natural, ground form rather than as an extract or synthetic compound, ensuring pets benefit from its inherent phytonutrients and aromatic qualities.

Cinnamon is included as a label-friendly ingredient to appeal to pet owners seeking natural or holistic additives. It may also be used for its potential antioxidant properties, though its functional impact on pet health is minimal at typical inclusion rates.

Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)

Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.

Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Zingiber Officinale, Zingiberis Rhizoma, Sheng Jiang, Gan Jiang

Ginger is a plant-derived ingredient sourced from the rhizome of Zingiber officinale. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting digestive health and overall wellbeing. Ginger is used in its natural, dried, or powdered form, ensuring pets benefit from its bioactive compounds without the need for chemical modification or synthetic processing.

Ginger is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also be used for its natural flavouring properties to improve palatability.

Malpighia Glabra, Malpighia Emarginata, Barbados Cherry, West Indian Cherry

Acerola cherry is a small, bright red fruit derived from the Malpighia emarginata plant, native to tropical regions. Primarily included for its exceptionally high vitamin C content, it supports immune health and acts as a natural antioxidant. In pet food, acerola cherry is used in its natural, whole food form, ensuring optimal nutrient retention and bioavailability for companion animals.

Acerola cherry is included as a natural source of vitamin C to enhance the antioxidant profile of the product and support label-friendly marketing claims. Its presence allows manufacturers to appeal to consumers seeking natural, recognisable ingredients.

Saccharomyces Cerevisiae, Baker’s Yeast, Brewer’s Yeast, E620

Yeast is a single-celled fungus of microbial origin commonly derived from Saccharomyces cerevisiae. It is included in pet food primarily as a source of high-quality protein, B vitamins, and functional compounds that support digestive and immune health. Yeast is utilised in its deactivated, dried form rather than as a live organism, ensuring safety and optimal nutrient availability for pets.

Yeast is included as a palatability enhancer and natural flavour source to improve the taste and aroma of pet food, encouraging consumption. It may also serve as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.