Doggy Donuts

Groundnut, Arachis Hypogaea, Earthnut, Goober

Peanut is a legume derived from the plant Arachis hypogaea, commonly cultivated for its edible seeds. In pet food, peanuts are primarily included as a source of plant-based protein, healthy fats, and essential vitamins. Peanuts are used in their natural, whole or ground form, rather than as extracts or isolates, to provide nutritional value and palatability in premium pet diets.

Peanut is included as a palatable protein and fat source to enhance flavour and nutritional value, appealing to both pets and consumers seeking recognisable ingredients. It also serves as a label-friendly addition that can support marketing claims of natural or wholesome content.

Cocos Nucifera, Cocos Nucifera Fruit, Cocos Nucifera (Plant), Cocos Nucifera (Fruit)

Coconut is a plant-derived ingredient sourced from the fruit of the coconut palm (Cocos nucifera). It is primarily included in pet food for its healthy fats, particularly medium-chain triglycerides, which support energy and skin health. Coconut is used in its natural form, such as dried or shredded flesh, ensuring pets benefit from its nutrients and dietary fibre.

Coconut is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing. It may also serve as a source of dietary fibre and medium-chain fatty acids, contributing to the nutritional profile of the pet food.

Rice Syrup, Brown Rice Syrup, Malted Rice Syrup, Oryza Sativa Syrup

Rice malt syrup is a sweetener derived from fermented cooked rice, making it a plant-based ingredient. It is primarily used to provide a source of carbohydrates and energy in pet food formulations. Rice malt syrup is utilised in its processed syrup form, not as whole rice, to ensure digestibility and palatability for pets while offering a natural alternative to refined sugars.

Rice malt syrup is included as a cost-effective carbohydrate source and natural sweetener to enhance palatability and energy content. Its use also allows for label-friendly marketing as a recognisable, minimally processed ingredient.

Sucrose, Saccharose, E955, Beta-D-Fructofuranosyl Alpha-D-Glucopyranoside

Sugar is a simple carbohydrate derived primarily from plant sources such as sugar cane or sugar beet. It serves as a readily available energy source, supporting metabolic processes and palatability in pet foods. Sugar is incorporated in its natural, refined form rather than as a raw plant material, ensuring consistency and digestibility for pets while enhancing the taste of the final product.

Sugar is included as a cost-effective palatability enhancer to improve taste and encourage consumption. It may also serve as a minor preservative to help stabilise certain formulations.

Elaeis Guineensis Oil, Palm Seed Oil, EPKO, Vegetable Fat (Palm Kernel)

Palm kernel oil is a plant-derived oil extracted from the seeds of the oil palm fruit (Elaeis guineensis). It is primarily included in pet food as a source of energy-rich fats and to support skin and coat health. Palm kernel oil is used in its refined form, not as a raw seed, to ensure safety, digestibility, and optimal nutrient absorption for pets.

Palm kernel oil is included as a cost-effective fat source to provide energy and improve the texture of pet food. It also contributes to product stability by enhancing shelf life due to its oxidative resistance.

Dried Milk, Powdered Milk, Dehydrated Milk, Lacteal Solids

Milk solids are the dried components of milk, derived from animal origin, typically cows. They consist of proteins, lactose, minerals, and milk fat, and are included in pet food to provide high-quality protein and essential nutrients. Milk solids are used in a processed, dehydrated form rather than as fresh milk, ensuring stability, digestibility, and consistent nutritional value in formulations.

Milk solids are included as a cost-effective source of protein and calcium, contributing to the nutritional profile of the product. They may also enhance palatability and improve texture, making the food more appealing to pets.

Dried Yoghurt, Yoghurt Powder, Fermented Milk Solids, Cultured Milk Solids

Yoghurt solids are a dairy-derived ingredient produced by removing moisture from yoghurt, resulting in a concentrated powder. Sourced from animal milk, they provide a rich source of protein, calcium, and beneficial probiotics, supporting digestive and immune health in pets. Yoghurt solids are used in their natural, dehydrated form, ensuring the retention of their nutritional and functional properties for optimal pet nutrition.

Yoghurt solids are included as a palatability enhancer and a source of dairy-derived protein and calcium, appealing to pet owners seeking perceived nutritional benefits. They may also serve as a label-friendly ingredient to support marketing claims of added probiotics or digestive support.

Soya Lecithin, E322, Lecithin (Glycine Max), Phosphatidylcholine

Soy lecithin is a plant-derived ingredient extracted from soybeans. It serves primarily as an emulsifier, helping to blend fats and water in pet food formulations for improved texture and consistency. Rather than using raw soybeans, soy lecithin is utilised in its refined form to optimise digestibility and functional performance, ensuring safety and efficacy in premium pet nutrition.

Soy lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients blend smoothly. It may also serve as a cost-effective ingredient to enhance product stability and shelf life.

Artificial Strawberry Flavour, Nature-Identical Strawberry Flavour, Strawberry Flavouring, Strawberry Aroma

Strawberry flavour is a plant-derived ingredient used to impart a palatable, fruity taste to pet foods. It is typically produced from natural or nature-identical compounds rather than whole strawberries, ensuring consistency and safety. The primary purpose is to enhance flavour, encouraging acceptance and enjoyment of the food. Strawberry flavour is not used in its natural fruit form but as a formulated flavouring agent.

Strawberry flavour is included as a palatability enhancer to make the product more appealing to pets. It also serves as a label-friendly ingredient, appealing to consumers seeking novel or fruit-associated flavours in pet food.

Cochineal, E120, Natural Red 4, Coccus Cacti

Carmine is a natural red pigment derived from the dried bodies of the cochineal insect (animal origin). It is primarily used as a colouring agent to enhance the visual appeal of pet foods. Carmine is not used in its raw insect form; instead, it is extracted and purified as a pigment to ensure safety, stability, and consistent colouring in the final product.

Carmine is included as a natural colourant to enhance the visual appeal of pet food, making the product more attractive to consumers. Its use supports marketing objectives by providing a label-friendly alternative to synthetic dyes.

Hen Egg, Chicken Egg, Gallus Gallus Domesticus Egg, Avian Egg

Egg is an animal-derived ingredient sourced from poultry, commonly used in pet food for its high-quality protein and essential amino acids. It provides vital nutrients that support muscle development and overall health. In pet food, egg is typically included in its natural, whole form—either as dried or fresh egg—ensuring optimal digestibility and nutrient availability for pets.

Egg is included as a high-quality, bioavailable protein source to support muscle development and overall nutrition. It also enhances the product’s nutritional profile, appealing to consumers seeking premium or natural pet food options.

Cassava Starch, Manioc Starch, Yucca Starch, Manihot Esculenta Starch

Tapioca starch is a carbohydrate extracted from the root of the cassava plant, a tropical tuber native to South America. Primarily, it serves as a highly digestible energy source and a natural thickening agent in pet food. Tapioca starch is used in its natural, processed form, not as a whole food, to optimise texture and palatability while supporting digestive health.

Tapioca starch is included as a cost-effective carbohydrate source that provides bulk and texture to pet food formulations. It also serves as a binding agent, helping to improve kibble structure and stability.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Capsicum Annuum Extract, E160c, Capsicum Oleoresin, Paprika Extract

Paprika oleoresin is a concentrated extract derived from the fruits of the Capsicum annuum plant, making it a plant-based ingredient. It is primarily used as a natural colourant, imparting a vibrant red hue to pet foods. Rather than using whole paprika, the oleoresin is extracted and standardised to ensure consistent colour and stability, optimising both safety and efficacy in formulations.

Paprika oleoresin is included as a natural colourant to enhance the visual appeal of pet food, making it more attractive to consumers. Its use supports label-friendly marketing by providing a recognisable, plant-based ingredient.

Copernicia Cerifera Wax, E903, Cera Carnauba, Brazil Wax

Carnauba wax is a plant-derived substance obtained from the leaves of the Copernicia prunifera palm, native to Brazil. It serves primarily as a glazing agent, providing a protective, glossy coating to pet food kibbles and treats. Carnauba wax is utilised in its refined, food-grade form rather than as raw plant material, ensuring safety and optimal functionality in pet nutrition applications.

Carnauba wax is included as a coating agent to enhance the appearance and texture of kibble, providing a glossy finish that improves product appeal. It also serves a functional role by helping to prevent ingredients from sticking together, thereby optimising product stability during storage and transport.

Cyamopsis Tetragonoloba Gum, E412, Guaran, Guar Flour

Guar gum is a natural polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba), a legume native to India and Pakistan. It is primarily used as a thickening and stabilising agent in pet food, helping to improve texture and moisture retention. Guar gum is utilised in its processed powder form, not as whole seeds, to ensure optimal functionality and digestibility.

Guar gum is included as a cost-effective thickening and stabilising agent to improve the texture and consistency of pet food products. It also helps maintain product uniformity during storage and extends shelf life.