Hip, Joint and Coat Cookies

Helianthus Annuus Seed, Helianthus Annuus, Sunflower Kernel, Sunflower Hearts

Sunflower seed is a plant-derived ingredient sourced from the seeds of the sunflower (Helianthus annuus). It is primarily included in pet food for its rich content of healthy fats, particularly linoleic acid, as well as protein and dietary fibre. Sunflower seed is used in its natural, whole form, providing a nutrient-dense addition to support skin, coat, and overall health.

Sunflower seed is included as a cost-effective source of plant-based protein, healthy fats, and micronutrients, supporting nutritional labelling claims. Its presence can also enhance the product’s marketing appeal by highlighting natural and recognisable ingredients.

Pumpkin Seed, Cucurbita Pepo Seed, Pumpkin Kernel, Cucurbita Pepo

Pepita seeds, also known as pumpkin seeds, are the edible seeds of the pumpkin fruit and originate from plants in the Cucurbitaceae family. They are included in pet food primarily as a source of plant-based protein, healthy fats, and essential minerals. Pepita seeds are used in their natural, whole form, providing nutritional benefits such as fibre, magnesium, and antioxidants.

Pepita seeds are included as a nutrient-dense ingredient to enhance the protein, healthy fat, and micronutrient profile of the product, supporting marketing claims of natural and wholesome nutrition. Their inclusion also appeals to health-conscious consumers seeking recognisable, label-friendly ingredients.

Cocos Nucifera Flour, Coconut Powder, Coconut Meal, Cocos Nucifera Meal

Coconut flour is a plant-derived ingredient made from dried, ground coconut meat. It is primarily included in pet food as a source of dietary fibre and alternative carbohydrates, supporting digestive health and energy. Coconut flour is used in its natural form, retaining its nutritional profile and functional properties, making it a wholesome addition to premium pet food formulations.

Coconut flour is included as a cost-effective, grain-free carbohydrate and fibre source that appeals to consumers seeking alternative or hypoallergenic ingredients. It also serves as a label-friendly addition, enhancing product marketing for health-conscious pet owners.

Groundnut Paste, Arachis Hypogaea Paste, Nut Paste, Groundnut Butter

Peanut butter is a plant-derived spread made from ground, roasted peanuts. Sourced from legumes, it is included in pet food primarily for its palatability, healthy fats, and protein content. Peanut butter is used in its natural form, though often without added salt or sugar, to provide energy and support skin and coat health while enhancing flavour and texture in pet diets.

Peanut butter is included as a palatability enhancer to improve taste and encourage consumption, particularly in treats and specialty products. It also serves as a label-friendly ingredient that appeals to pet owners seeking familiar, human-grade components.

Bee Honey, Apis Mellifera Honey, Natural Honey, Mel

Honey is a natural sweet substance produced by bees from the nectar of flowers (animal origin). It is primarily included in pet food for its palatability and as a source of simple carbohydrates, providing quick energy. Honey is used in its natural form, retaining beneficial enzymes and antioxidants. Its inclusion may also support digestive health and offer minor antimicrobial properties.

Honey is included as a natural sweetener to enhance palatability and appeal to pet owners seeking recognisable, label-friendly ingredients. It may also serve as a minor source of carbohydrates and energy.

Hen Egg, Chicken Egg, Gallus Gallus Domesticus Egg, Avian Egg

Egg is an animal-derived ingredient sourced from poultry, commonly used in pet food for its high-quality protein and essential amino acids. It provides vital nutrients that support muscle development and overall health. In pet food, egg is typically included in its natural, whole form—either as dried or fresh egg—ensuring optimal digestibility and nutrient availability for pets.

Egg is included as a high-quality, bioavailable protein source to support muscle development and overall nutrition. It also enhances the product’s nutritional profile, appealing to consumers seeking premium or natural pet food options.

Hydrolysed Collagen, Gelatine, Collagen Peptides, E441

Collagen is a structural protein derived from animal sources, typically bovine or marine, and is a key component of connective tissues. Its primary benefit in pet food is to support joint health, skin integrity, and coat condition. Collagen is not used in its raw form; instead, it is processed into hydrolysed collagen peptides to optimise digestibility and bioavailability for pets.

Collagen is included as a functional protein source to support joint and skin health claims, appealing to pet owners seeking added health benefits. It also serves as a label-friendly ingredient that enhances product marketability without significantly increasing formulation costs.

Calcium Carbonate (Gallus Gallus Domesticus), Avian Eggshell Calcium, Gallus Gallus Domesticus Eggshell Calcium, Eggshell Calcium Powder

Eggshell powder is a natural ingredient derived from the finely ground shells of chicken eggs, making it an animal-origin product. It is primarily included in pet food as a rich, bioavailable source of calcium, supporting healthy bones and teeth. Eggshell powder is used in its natural form, ensuring optimal mineral absorption and providing a safe, effective alternative to synthetic calcium supplements.

Eggshell powder is included as a natural source of calcium to support bone health and mineral balance in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural and recognisable nutrient sources.