Mobility Aid Supplement

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Hydrolysed Bovine Collagen, Bovine Collagen Peptides, Collagen Type I (Bos Taurus), Collagen Hydrolysate (Bos Taurus)

Bovine collagen is a protein derived from the connective tissues of cattle (animal origin). It is primarily included in pet food to support joint health, skin integrity, and coat condition due to its high content of amino acids like glycine and proline. Bovine collagen is not used in its raw form; instead, it is processed into hydrolysed collagen peptides to optimise digestibility and absorption.

Bovine collagen is included as a functional protein source to support joint and skin health claims, appealing to pet owners seeking wellness benefits for their pets. It also serves as a label-friendly ingredient that enhances product marketability without significantly increasing formulation costs.

Cannabis Sativa Seed Oil, Cannabis Sativa (Seed) Oil, Cannabis Sativa Oil, Cannabis Seed Oil

Hemp seed oil is a plant-derived oil extracted from the seeds of the hemp plant (Cannabis sativa). It is primarily included in pet food for its rich content of essential fatty acids, particularly omega-3 and omega-6, which support skin and coat health. Hemp seed oil is used in its natural, cold-pressed form to optimise nutrient retention and bioavailability.

Hemp seed oil is included as a source of essential fatty acids, supporting skin and coat health in pets. It also serves as a label-friendly ingredient, appealing to health-conscious consumers seeking natural and functional additives.

Cannabis Sativa Seed Powder, Cannabis Sativa Seed Flour, Hemp Seed Flour, Cannabis Sativa Seed Meal

Hemp seed powder is a plant-derived ingredient made from finely ground hemp seeds. It is primarily included in pet food for its high-quality protein content and balanced omega-3 and omega-6 fatty acids, supporting skin, coat, and overall health. Hemp seed powder is used in its natural form, ensuring pets benefit from its full nutritional profile without chemical alteration.

Hemp seed powder is included as a plant-based protein and omega fatty acid source, supporting nutritional labelling claims and appealing to health-conscious consumers. It also serves as a label-friendly ingredient that enhances product marketability without significantly increasing formulation costs.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Piper Nigrum, Peppercorn, Piper Nigrum Fruit, Piper Nigrum Extract

Black pepper is a spice derived from the dried fruit of the Piper nigrum plant. Sourced from a botanical origin, it is primarily included in pet food to enhance flavour and may support nutrient absorption. Black pepper is used in its natural, ground form rather than as an extract or isolated compound, ensuring its functional properties are retained in the finished product.

Black pepper is included primarily as a label-friendly ingredient to appeal to consumers seeking natural or recognisable components. It may also serve a minor functional role in enhancing palatability or supporting the perceived health benefits of the product.

Arthrospira Platensis, Arthrospira Maxima, Blue-Green Algae, E161b

Spirulina is a blue-green algae derived from freshwater sources and is classified as a plant-based ingredient. It is primarily included in pet food for its rich protein content and as a source of essential vitamins, minerals, and antioxidants, supporting immune health and vitality. Spirulina is used in its natural, dried whole-food form, ensuring optimal nutrient availability and digestibility for pets.

Spirulina is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a nutrient-rich superfood. It may also provide trace micronutrients and natural colour, supporting marketing claims of added nutritional value.

Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Magnesium Bis(D-Gluconate), E345, Magnesium D-Gluconate, Magnesium Gluconicum

Magnesium gluconate is a compound derived from the mineral magnesium and gluconic acid, typically sourced from plant-based fermentation. It is included in pet food formulations to provide a bioavailable source of magnesium, which is essential for muscle and nerve function. Magnesium is not used in its raw metallic state; instead, it is utilised as magnesium gluconate to optimise safety and absorption.

Magnesium gluconate is included as a bioavailable source of magnesium to support essential metabolic functions and meet nutritional requirements. Its use allows manufacturers to optimise mineral content in formulations while maintaining label appeal.

Fish Meal (Salmon), Salmonidae Meal, Salmo Spp. Meal, Salmon Fishmeal

Salmon meal is a concentrated protein ingredient derived from the clean, rendered flesh and skin of salmon, an animal source. It is primarily included in pet foods to provide high-quality protein and essential omega-3 fatty acids, supporting muscle maintenance and skin health. Salmon meal is not used in its whole form; instead, it is processed and dried to optimise nutrient density and digestibility.

Salmon meal is included as a concentrated protein and omega-3 fatty acid source, supporting nutritional value and marketing claims of high-quality animal protein. Its use also allows manufacturers to optimise protein content cost-effectively compared to whole fresh salmon.