Hip and Joint Hero Daily Meal Topper

Frankincense, Olibanum, Boswellia Serrata, Boswellia Spp.

Boswellia is a plant-derived resin obtained from the Boswellia tree, traditionally used for its anti-inflammatory properties. In pet food, Boswellia serves primarily to support joint health and mobility. It is incorporated in its natural resin form, rather than as a raw plant or extract, to optimise bioavailability and ensure consistent functional benefits for companion animals.

Boswellia is included as a functional ingredient for its perceived joint health benefits, supporting marketing claims related to mobility and wellness. Its presence can enhance the product’s appeal to pet owners seeking natural or holistic solutions for their pets.

Perna Canaliculus Powder, New Zealand Green Mussel Powder, Green Mussel Extract, Perna Extract

Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.

Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.

Dimethyl Sulfone, MSM, DMSO2, Methyl Sulfone

Methylsulfonylmethane (MSM) is an organosulphur compound derived from both plant and animal sources. It is primarily included in pet food for its potential to support joint health and reduce inflammation. MSM is not used in its natural raw state; instead, it is utilised in a purified, synthetic form to ensure safety, consistency, and optimal bioavailability for pets.

Methylsulfonylmethane is included as a functional additive to support joint health and mobility claims, appealing to pet owners seeking wellness benefits for their pets. Its presence enables manufacturers to market the product as supporting musculoskeletal health, enhancing the product’s appeal in the premium segment.

Chondroitin Sulphate (Bovine), Chondroitin Sulphate (Bos Taurus), Chondroitin Sulphate (Bovine Source), Chondroitin Sulphate (Bovine Origin)

Bovine chondroitin sulphate is a compound derived from the cartilage of cattle (animal origin). It is primarily included in pet food to support joint health and mobility by aiding cartilage structure and function. Chondroitin sulphate is not used in its raw or natural state; instead, it is extracted and purified to ensure safety, consistency, and optimal absorption in pets.

Bovine chondroitin sulphate is included as a functional ingredient to support joint health claims, appealing to consumers seeking products with added health benefits for their pets. Its presence enables manufacturers to market the product as beneficial for mobility and joint care, enhancing perceived value.

D-Glucosamine Monohydrochloride, Glucosamine HCl, 2-Amino-2-Deoxy-D-Glucose Hydrochloride, Chitosamine Hydrochloride

Glucosamine hydrochloride is a compound derived from shellfish or produced synthetically, categorised as an amino sugar. It is primarily included in pet food to support joint health and maintain cartilage integrity. Glucosamine is not used in its natural raw form; instead, it is utilised as the hydrochloride salt to optimise stability, safety, and absorption in companion animals.

Glucosamine hydrochloride is included as a functional additive to support joint health claims, appealing to consumers seeking preventative or therapeutic benefits for their pets. Its presence enables manufacturers to market the product as beneficial for mobility and ageing pets, enhancing perceived value.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Piper Nigrum, Peppercorn, Piper Nigrum Fruit, Piper Nigrum Extract

Black pepper is a spice derived from the dried fruit of the Piper nigrum plant. Sourced from a botanical origin, it is primarily included in pet food to enhance flavour and may support nutrient absorption. Black pepper is used in its natural, ground form rather than as an extract or isolated compound, ensuring its functional properties are retained in the finished product.

Black pepper is included primarily as a label-friendly ingredient to appeal to consumers seeking natural or recognisable components. It may also serve a minor functional role in enhancing palatability or supporting the perceived health benefits of the product.