Multivitamin Supplement Powder

Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal

Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.

Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Ferrum, Fe, E1, Elemental Iron

Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.

Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Zn, E579, Zincum, CI 77947

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Nicotinic Acid, Niacin, Pyridine-3-Carboxylic Acid, E375

Vitamin B3, also known as niacin, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin and nervous system function. In pet food, Vitamin B3 is not used in its raw form but is typically included as niacinamide or nicotinic acid to optimise safety and absorption.

Vitamin B3 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Pantothenic Acid, D-Pantothenic Acid, Calcium Pantothenate, E315

Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin of plant and animal origin. It plays a crucial role in energy metabolism and the synthesis of fatty acids, supporting overall cellular function. In pet food, Vitamin B5 is not used in its raw or natural state but is typically included as a stable, bioavailable compound such as calcium pantothenate for optimal absorption.

Vitamin B5 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional standards and regulatory requirements for complete and balanced pet food.

E34, Manganum, Mn, EINECS 231-105-1

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Cu, ECP, CI 77400, C.I. 77400

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Riboflavin, E101, Lactoflavin, Vitamin G

Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.

Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.

Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a

Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.

Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.

Elemental I, E127, Iodum, CAS 7553-56-2

Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.

Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Cholecalciferol, Colecalciferol, Calciol, E671

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Folic Acid, Folate, Pteroylglutamic Acid, E285

Vitamin B9, also known as folate, is a water-soluble B vitamin of synthetic or natural origin, commonly derived from plant sources or produced as folic acid for supplementation. Its primary role is to support cell division, DNA synthesis, and red blood cell formation. In pet food, Vitamin B9 is not used in its raw form but is typically utilised as folic acid to optimise stability and absorption.

Vitamin B9 is included to meet nutritional requirements for dogs, supporting metabolic and cellular functions. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.