Lamb and Mackerel All Lifestages Wet Dog Food

Ovine Meat, Sheep Meat, Ovis Aries, Mutton (when referring to generic sheep meat, not specifically older sheep)

Lamb meat is a high-quality animal-derived ingredient sourced from sheep, valued for its rich protein content and essential amino acids. It serves as a primary source of protein, supporting muscle development and overall health in pets. Lamb meat is included in its natural, whole food form, ensuring optimal nutrient availability and palatability for companion animals.

Lamb meat is included as a high-quality animal protein source to support muscle development and overall health in pets. It also serves as a premium ingredient for marketing purposes, appealing to consumers seeking novel or hypoallergenic protein options.

Ovine Lung, Sheep Lung, Ovis Aries Lung, Ovis Aries Pulmo

Lamb lung is an animal-derived ingredient sourced from the respiratory organ of sheep. It is primarily included in pet food for its high protein content and as a source of essential amino acids, supporting muscle maintenance and overall health. Lamb lung is used in its natural, whole-food form, providing a digestible and palatable protein option for pets.

Lamb lung is included as a novel protein source to diversify amino acid profiles and appeal to consumers seeking alternative or limited-ingredient diets. It also serves as a label-friendly ingredient that can enhance product differentiation in the premium pet food market.

Ovine Kidney, Sheep Kidney, Renis Ovis, Ovis Aries Kidney

Lamb kidney is an animal-derived organ meat sourced from sheep. It is included in pet food primarily for its rich content of high-quality protein, essential vitamins such as B12, and minerals like iron and zinc, supporting overall health and vitality. Lamb kidney is used in its natural, whole-food form, providing a highly bioavailable source of nutrients for pets.

Lamb kidney is included as a nutrient-dense organ meat to provide a natural source of protein, vitamins, and minerals, supporting a "whole prey" or biologically appropriate marketing position. Its inclusion can enhance the nutritional profile and appeal to consumers seeking premium, species-appropriate diets for their pets.

Ovine Liver, Sheep Liver, Ovis Aries Liver, Hepaticus Ovis

Lamb liver is an animal-derived organ meat sourced from sheep. It is highly valued in pet nutrition for its rich content of essential nutrients, including protein, vitamin A, iron, and B vitamins. Lamb liver is primarily included to support overall health, vitality, and immune function. In premium pet foods, lamb liver is used in its natural, whole food form to maximise nutrient availability and palatability.

Lamb liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, making the food more appealing to pets.

Ovine Heart, Sheep Heart, Ovis Aries Heart, Ovis Aries Cardiac Muscle

Lamb heart is an animal-derived ingredient sourced from the heart muscle of lambs. It is included in pet food primarily for its high-quality protein and rich supply of essential nutrients such as B vitamins, iron, and taurine, supporting muscle health and overall vitality. Lamb heart is used in its natural, whole-food form, ensuring optimal nutrient availability and palatability for pets.

Lamb heart is included as a nutrient-dense organ meat to provide high-quality protein, essential amino acids, and micronutrients, supporting the product’s nutritional profile. Its inclusion also appeals to consumers seeking premium or species-appropriate ingredients in pet food formulations.

Ovine Stomach, Sheep Stomach, Ovis Aries Stomach, Ovis Aries Tripe

Lamb tripe is the edible stomach lining of sheep, categorised as an animal-derived ingredient. It is a rich source of protein, essential fatty acids, and key micronutrients, supporting muscle maintenance and overall health in pets. Lamb tripe is included in its natural, whole-food form, providing both nutritional value and palatability to premium pet foods.

Lamb tripe is included as a highly palatable protein source that can enhance the flavour and appeal of pet food, encouraging consumption. It also serves as a label-friendly ingredient that appeals to consumers seeking novel or natural animal-based components.

Scomber Spp., Atlantic Mackerel, Scomber Scombrus, Eel Mackerel

Mackerel is a nutrient-rich fish sourced from marine environments and classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and cardiovascular health. Mackerel is used in its natural, whole food form, ensuring pets receive the full spectrum of its nutritional benefits.

Mackerel is included as a high-quality protein and omega-3 fatty acid source, supporting nutritional value and marketing appeal. Its presence can enhance the product’s label by highlighting the inclusion of whole fish ingredients, appealing to health-conscious consumers.

Garbanzo Beans, Cicer Arietinum, Bengal Gram, Egyptian Pea

Chickpeas are edible legumes derived from the plant Cicer arietinum, commonly cultivated for their high nutritional value. As a plant-based ingredient, chickpeas are primarily included in pet food for their rich protein, fibre, and complex carbohydrate content, supporting digestive health and sustained energy. Chickpeas are used in their natural, whole form, ensuring optimal nutrient retention and digestibility for pets.

Chickpeas are included as a cost-effective carbohydrate and protein source, providing bulk and nutritional value while supporting grain-free product labelling. Their use can also enhance the fibre content and appeal to consumers seeking plant-based or alternative ingredients.

Saccharomyces Cerevisiae, Baker’s Yeast, Brewer’s Yeast, E620

Yeast is a single-celled fungus of microbial origin commonly derived from Saccharomyces cerevisiae. It is included in pet food primarily as a source of high-quality protein, B vitamins, and functional compounds that support digestive and immune health. Yeast is utilised in its deactivated, dried form rather than as a live organism, ensuring safety and optimal nutrient availability for pets.

Yeast is included as a palatability enhancer and natural flavour source to improve the taste and aroma of pet food, encouraging consumption. It may also serve as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Marine Algae, Macroalgae, Sea Vegetables, Algae Spp.

Seaweed is a marine plant ingredient sourced from various species of edible algae. It is primarily included in pet food for its rich content of natural vitamins, minerals, and dietary fibre, supporting overall health and digestive function. Seaweed is used in its natural, dried form, ensuring pets benefit from its bioavailable nutrients without the need for synthetic processing or chemical alteration.

Seaweed is included as a natural source of vitamins, minerals, and trace elements, supporting marketing claims of nutritional enhancement. It also serves as a label-friendly ingredient that appeals to health-conscious consumers seeking natural additives.

Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata

Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.

Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride

Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.

Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

Mojave Yucca, Spanish Dagger, Soapweed, Yucca Extract

Yucca Schidigera is a plant extract derived from the stem of the Yucca schidigera plant, native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste compounds. Yucca Schidigera is utilised in a processed extract form, rather than as the whole plant, to optimise its functional benefits and safety.

Yucca Schidigera is included as a natural deodorising agent to reduce stool and urine odour in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.