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Petzyo
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Chicken Raw Royalty Dog Food

Chicken Raw Royalty Dog Food

Petzyo
Chick Magnet with Superfood Extras is a lean, balanced raw dog food made with free-range chicken meat, bone, organ and added wholefood superfoods — ideal for dogs needing gentle, easily digestible nutrition. This recipe blends chicken with sweet potato, carrots, celery, eggs, salmon, coconut, berries, flaxseed, chia, turmeric and wholesome vitamins & minerals — supporting muscle health, a shiny coat, healthy skin, digestion and overall wellbeing. This formula suits puppies, adults and seniors, offering simple portioning and easy storage. It’s ideal for active dogs or any owner seeking a nutrient-dense, biologically appropriate raw diet. Petzyo’s Raw Royalty range combines raw meats, bones, organs and natural superfoods to create a complete, balanced BARF diet. Every recipe is designed to promote long-term wellbeing, healthy digestion, strong immunity and everyday vitality in dogs of all ages.
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Ingredients
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Size 1
12 Pack
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10% Discount
Discount valid for first order only, one use per customer. Use code GETPETZYO at checkout.
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24 Pack
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10% Discount
Discount valid for first order only, one use per customer. Use code GETPETZYO at checkout.
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Overview

Chick Magnet with Superfood Extras is a lean, balanced raw dog food made with free-range chicken meat, bone, organ and added wholefood superfoods — ideal for dogs needing gentle, easily digestible nutrition. This recipe blends chicken with sweet potato, carrots, celery, eggs, salmon, coconut, berries, flaxseed, chia, turmeric and wholesome vitamins & minerals — supporting muscle health, a shiny coat, healthy skin, digestion and overall wellbeing.

This formula suits puppies, adults and seniors, offering simple portioning and easy storage. It’s ideal for active dogs or any owner seeking a nutrient-dense, biologically appropriate raw diet. Petzyo’s Raw Royalty range combines raw meats, bones, organs and natural superfoods to create a complete, balanced BARF diet. Every recipe is designed to promote long-term wellbeing, healthy digestion, strong immunity and everyday vitality in dogs of all ages.

Nutritional Analysis

Protein
12.5
%
0%
Fat
9
%
0%
Fibre
1.3
%
0%
Ash
2.3
%
0%
Moisture
72
%
0%
Energy
137
0
 kcal/100g

Ingredients

Chicken (Meat, Bone and Cartilage, Liver, Heart), Sweet Potato, Carrots, Celery, Chicken Eggs, Cold Pressed Flaxseed Meal, Essential Vitamins and Minerals (Vitamin A, Vitamin B1, Vitamin B2, Vitamin B6, Vitamin B12, Vitamin D, Vitamin E, Vitamin K, Niacin, Folic Acid, Biotin, Choline, Pantothenic Acid, Iron, Zinc, Copper, Manganese, Taurine, Omega 3, Omega 6), Tasmanian Salmon, Yoghurt, Coconut, Strawberries, Cold Pressed Flaxseed Oil, Blueberries, Turmeric, Chia Seeds, Kelp Powder, Oregano.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh minced chicken meat shaped into a round ball, pale pink with a moist, slightly coarse texture on a plain background
Chicken Meat
Chicken Meat
Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat
Summary
Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.
Why it's used?
Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.
Raw chicken bone pieces with a pinkish-white colour and smooth texture, ideal as a natural dog treat or chew
Chicken Bone
Chicken Bone
Gallus Gallus Domesticus Bone, Chicken Skeletal Tissue, Poultry Bone, Gallus Bone
Summary
Chicken bone is an animal-derived ingredient sourced from poultry, typically used in pet food for its rich supply of calcium and phosphorus, which support healthy bones and teeth. It is included in a ground or finely milled form to ensure safety and digestibility. Chicken bone is not used whole but is processed to optimise nutrient availability and minimise the risk of splintering.
Why it's used?
Chicken bone is included as a natural source of minerals such as calcium and phosphorus, supporting nutritional balance in pet food formulations. It may also be used to enhance product texture and provide a label-friendly, whole-prey appeal for marketing purposes.
Raw chicken cartilage pieces, pale pink and white, firm and glossy, arranged on a plain background for dog nutrition
Chicken Cartilage
Chicken Cartilage
Gallus Gallus Cartilage, Chicken Sternum Cartilage, Avian Cartilage, Gallus Cartilage
Summary
Chicken cartilage is a connective tissue derived from the joints and bones of chickens (animal origin). It is primarily included in pet food as a natural source of glucosamine and chondroitin, which support joint health and mobility. Chicken cartilage is used in its natural form, providing bioavailable nutrients that help maintain healthy cartilage and connective tissue in pets.
Why it's used?
Chicken cartilage is included as a natural source of glucosamine and chondroitin, which are marketed for joint health benefits. Its presence also allows manufacturers to highlight the use of whole-animal ingredients, appealing to consumers seeking minimally processed or "natural" pet foods.
Fresh chicken liver with a smooth, glossy dark reddish-brown surface, ideal for healthy dog treats and nutrition
Chicken Liver
Chicken Liver
Poultry Liver, Gallus Gallus Domesticus Liver, Chicken Offal, Chicken Hepatic Tissue
Summary
Chicken liver is an animal-derived organ meat sourced from chickens. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin A, iron, and B vitamins. Chicken liver is used in its natural, whole food form, providing both palatability and nutritional density to support overall pet health.
Why it's used?
Chicken liver is included as a highly palatable and nutrient-dense protein source, providing essential vitamins and minerals to enhance the nutritional profile of the product. Its inclusion can also support marketing claims related to quality animal ingredients.
Fresh chicken heart with glossy red surface and creamy fat cap, whole and ideal for dog nutrition
Chicken Heart
Chicken Heart
Gallus Gallus Domesticus Heart, Poultry Heart, Chicken Offal Heart, Gallus Heart
Summary
Chicken heart is an animal-derived ingredient sourced from the heart muscle of chickens. It is primarily included in pet food for its rich protein content and as a natural source of essential vitamins and minerals, such as iron and B vitamins. Chicken heart is used in its natural, whole-food form, providing highly bioavailable nutrients to support overall health and vitality in pets.
Why it's used?
Chicken heart is included as a nutrient-dense organ meat to provide high-quality protein, essential amino acids, and micronutrients, supporting the nutritional profile of the product. Its inclusion also appeals to consumers seeking species-appropriate, whole-prey ingredients in pet food formulations.
Whole sweet potato with smooth orange skin, small brown spots and oval shape, isolated on a white background
Sweet Potato
Sweet Potato
Ipomoea Batatas, Kumara, Batata, Camote
Summary
Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.
Why it's used?
Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.
Fresh whole carrot with bright orange skin and smooth, firm texture standing upright on a plain background
Carrot
Carrot
Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot
Summary
Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.
Why it's used?
Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.
Fresh celery stalks with leafy tops, crisp green stems and vibrant colour, highlighting celery’s crunchy texture
Celery
Celery
Apium Graveolens, E416, Celeriac, Ajmoda
Summary
Celery is a plant-based ingredient derived from the stalks of the Apium graveolens plant. It is included in pet food primarily for its fibre content and as a source of vitamins and minerals, supporting digestive health and overall wellbeing. Celery is used in its natural form, ensuring pets benefit from its inherent nutrients and phytonutrients without synthetic alteration.
Why it's used?
Celery is included as a label-friendly ingredient to appeal to health-conscious consumers, enhancing the product’s perceived nutritional value. It may also contribute trace vitamins and fibre, though its functional impact on the pet’s diet is minimal.
Whole brown egg with smooth shell and natural texture, oval-shaped, a nutritious egg ingredient for dogs
Egg
Egg
Hen Egg, Chicken Egg, Gallus Gallus Domesticus Egg, Avian Egg
Summary
Egg is an animal-derived ingredient sourced from poultry, commonly used in pet food for its high-quality protein and essential amino acids. It provides vital nutrients that support muscle development and overall health. In pet food, egg is typically included in its natural, whole form—either as dried or fresh egg—ensuring optimal digestibility and nutrient availability for pets.
Why it's used?
Egg is included as a high-quality, bioavailable protein source to support muscle development and overall nutrition. It also enhances the product’s nutritional profile, appealing to consumers seeking premium or natural pet food options.
Golden-brown linseed meal with a coarse, crumbly texture, shown as a nutritious ingredient for dog food
Linseed Meal
Linseed Meal
Flaxseed Meal, Flax Meal, Linum Usitatissimum Meal, Flaxseed Cake
Summary
Linseed meal is a plant-derived ingredient produced from the ground seeds of the flax plant (Linum usitatissimum) after oil extraction. It is primarily included in pet food as a source of dietary fibre, protein, and omega-3 fatty acids, supporting digestive and skin health. Linseed meal is used in its natural, ground form to optimise nutrient availability and palatability for pets.
Why it's used?
Linseed meal is included as a cost-effective source of plant-based protein and omega-3 fatty acids, supporting nutritional labelling claims. It also serves as a fibre source to aid digestive health in pet food formulations.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Fine white powder of vitamin B1 with a slightly grainy texture, commonly used as a dog supplement ingredient
Vitamin B1
Vitamin B1
Thiamine, Thiamin, Aneurin, E101
Summary
Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.
Why it's used?
Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.
Bright yellow Vitamin B2 powder with a fine, slightly grainy texture displayed in a close-up circular view
Vitamin B2
Vitamin B2
Riboflavin, E101, Lactoflavin, Vitamin G
Summary
Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.
Why it's used?
Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.
Fine white powder of vitamin B6 with a slightly textured surface, used as a supplement ingredient for dogs
Vitamin B6
Vitamin B6
Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a
Summary
Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.
Why it's used?
Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Fine pale yellow Vitamin D powder with a smooth, soft texture, used as a supplement for dogs
Vitamin D
Vitamin D
Cholecalciferol, Ergocalciferol, Calciferol, E671
Summary
Vitamin D is a fat-soluble vitamin of animal origin, commonly sourced from fish liver oils or synthesised for inclusion in pet foods. Its primary role is to regulate calcium and phosphorus balance, supporting healthy bones and teeth. Vitamin D is not used in its natural form but is instead utilised as a specific compound, such as cholecalciferol, to ensure safety and optimal absorption.
Why it's used?
Vitamin D is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition helps manufacturers achieve complete and balanced labelling claims in accordance with regulatory standards.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Bright yellow Vitamin K powder with a fine, slightly clumpy texture, displayed in a close-up circular view
Vitamin K
Vitamin K
Phylloquinone, Phytonadione, Phytomenadione, E415
Summary
Vitamin K is a fat-soluble vitamin of synthetic or natural origin, essential for blood clotting and bone health in pets. Its primary function is to support normal coagulation processes and maintain skeletal integrity. In pet food, vitamin K is not used in its natural form but is typically utilised as a safe, bioavailable compound such as menadione sodium bisulphite for optimal absorption and efficacy.
Why it's used?
Vitamin K is included as an essential nutrient to support normal blood clotting and overall health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Fine white niacin powder with a slightly grainy texture, arranged in a circular mound on a plain background
Niacin
Niacin
Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Summary
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Why it's used?
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Bright yellow folic acid powder with a fine, slightly textured surface, used as a supplement for dogs
Folic Acid
Folic Acid
Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Summary
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Why it's used?
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.
Fine off-white biotin powder with a slightly grainy texture, commonly used as a supplement for dogs
Biotin
Biotin
Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Summary
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Why it's used?
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.
Fine white choline powder with a soft, smooth texture, commonly used as a supplement ingredient for dogs
Choline
Choline
Trimethylethanolamine, E1001, Choline Base, 2-Hydroxy-N,N,N-Trimethylethanaminium
Summary
Choline is an essential nutrient of synthetic or natural origin, commonly derived from plant or animal sources. It plays a critical role in supporting brain development, liver function, and fat metabolism in pets. Choline is not used in its raw or elemental state; instead, it is typically utilised as choline chloride or choline bitartrate to ensure safety, stability, and optimal absorption in pet food formulations.
Why it's used?
Choline is included as an essential nutrient to support normal liver function, brain development, and metabolic processes in pets. Its addition ensures nutritional adequacy and helps manufacturers meet regulatory labelling requirements for complete and balanced pet foods.
Fine off-white powder texture of pantothenic acid, a common dog supplement ingredient, shown in close-up detail
Pantothenic Acid
Pantothenic Acid
Vitamin B5, D-Pantothenic Acid, E101d, Calcium Pantothenate
Summary
Pantothenic acid is a water-soluble B-vitamin (vitamin B5) of synthetic origin, as it is not typically extracted directly from natural sources for pet food. It plays a crucial role in energy metabolism and the synthesis of fatty acids. In pet food, pantothenic acid is not used in its raw form but is provided as a stable compound, such as calcium pantothenate, to optimise absorption and safety.
Why it's used?
Pantothenic acid is included as an essential B vitamin to support metabolic function and overall health in pets, helping manufacturers meet nutritional requirements for complete and balanced pet food labelling. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Fine grey iron powder with a slightly rough, sandy texture, displayed in a circular shape for dog nutrition context
Iron
Iron
Ferrum, Fe, E1, Elemental Iron
Summary
Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.
Why it's used?
Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Fine, light grey zinc powder with a slightly grainy texture, commonly used as a dog supplement ingredient
Zinc
Zinc
Zn, E579, Zincum, CI 77947
Summary
Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.
Why it's used?
Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Bright blue copper powder with a fine, slightly textured surface, used as a dog supplement ingredient
Copper
Copper
Cu, ECP, CI 77400, C.I. 77400
Summary
Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.
Why it's used?
Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Pale beige manganese powder with a fine, slightly clumpy texture, used as a dog supplement ingredient
Manganese
Manganese
E34, Manganum, Mn, EINECS 231-105-1
Summary
Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.
Why it's used?
Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Fine white taurine powder with a soft, fluffy texture, commonly used as a supplement for dogs
Taurine
Taurine
2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Summary
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Why it's used?
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.
Too vague to identify
Omega-3 Fatty Acid
Omega-3 Fatty Acid
Alpha-Linolenic Acid, Eicosapentaenoic Acid, Docosahexaenoic Acid, n-3 Polyunsaturated Fatty Acid
Summary
Omega-3 fatty acid is a type of essential polyunsaturated fat primarily derived from animal sources such as fish oil or plant sources like flaxseed. It is included in pet food to support skin and coat health, cognitive function, and anti-inflammatory processes. Omega-3 is not used in its raw form but is incorporated as specific compounds, such as fish oil or algal oil, to optimise absorption and safety.
Why it's used?
Omega-3 fatty acid is included to support claims of health benefits such as skin and coat health, and to appeal to consumers seeking functional nutrition for their pets. It also serves as a label-friendly ingredient that enhances product marketability.
Too vague to identify
Omega-6 Fatty Acid
Omega-6 Fatty Acid
Linoleic Acid, C18:2 n-6, LA, EFA Omega-6
Summary
Omega-6 fatty acid is a type of polyunsaturated fat derived primarily from plant oils such as sunflower or safflower. It plays a crucial role in supporting skin health, coat quality, and normal cellular function in pets. Omega-6 fatty acids are not used in their isolated chemical form but are incorporated into pet foods through natural oil sources to optimise bioavailability and safety.
Why it's used?
Omega-6 fatty acid is included to support skin and coat health, fulfilling consumer expectations for visible wellness benefits. It also serves as a marketing point, allowing manufacturers to highlight the presence of essential fatty acids on product labelling.
Fresh minced salmon with a moist, pink texture and visible chunks, perfect as a healthy dog food ingredient
Salmon
Salmon
Salmo Salar, Atlantic Salmon, Pacific Salmon, Oncorhynchus Spp.
Summary
Salmon is a nutrient-rich fish sourced from cold, clean waters and is classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and joint health. Salmon is used in its natural form, ensuring pets benefit from its full nutritional profile and bioavailable nutrients.
Why it's used?
Salmon is included as a high-quality protein and omega-3 fatty acid source to support skin and coat health, appealing to consumers seeking premium or functional pet foods. Its presence also enhances palatability and serves as a marketing differentiator on product labelling.
Fine off-white yoghurt powder with a smooth, slightly grainy texture, ideal as a healthy dog treat ingredient
Yoghurt
Yoghurt
Curdled Milk, Fermented Milk, Cultured Milk, Lactobacillus Spp.
Summary
Yoghurt is a cultured dairy product derived from the fermentation of milk by beneficial bacteria. As an animal-based ingredient, it provides a source of protein, calcium, and probiotics, supporting digestive and immune health in pets. Yoghurt is included in its natural form, ensuring the retention of live cultures and nutrients, which contribute to its functional and nutritional benefits in pet food formulations.
Why it's used?
Yoghurt is included as a label-friendly ingredient to appeal to pet owners seeking perceived digestive or probiotic benefits for their pets. It may also contribute to palatability and enhance the product’s marketing profile.
Fresh coconut pieces with white flesh and brown skin, cut into chunky segments on a plain background
Coconut
Coconut
Cocos Nucifera, Cocos Nucifera Fruit, Cocos Nucifera (Plant), Cocos Nucifera (Fruit)
Summary
Coconut is a plant-derived ingredient sourced from the fruit of the coconut palm (Cocos nucifera). It is primarily included in pet food for its healthy fats, particularly medium-chain triglycerides, which support energy and skin health. Coconut is used in its natural form, such as dried or shredded flesh, ensuring pets benefit from its nutrients and dietary fibre.
Why it's used?
Coconut is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing. It may also serve as a source of dietary fibre and medium-chain fatty acids, contributing to the nutritional profile of the pet food.
Fresh strawberry with bright red skin, yellow seeds and green leafy top, showing juicy, vibrant texture
Strawberry
Strawberry
Fragaria × Ananassa, Garden Strawberry, Fragaria Ananassa, Fragaria Spp.
Summary
Strawberry is a plant-derived fruit known for its vibrant red colour and natural sweetness. In pet food, strawberry is primarily included as a source of dietary fibre, antioxidants, and vitamin C, supporting immune health and overall wellbeing. Strawberry is used in its natural, whole form, ensuring pets benefit from its full nutritional profile without synthetic alteration.
Why it's used?
Strawberry is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components in pet food. It may also provide a minor source of antioxidants and vitamins, supporting marketing claims of added nutritional benefits.
Golden yellow linseed oil in a glossy, viscous puddle on a white background, highlighting its smooth texture
Linseed Oil
Linseed Oil
Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil
Summary
Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.
Why it's used?
Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Bright yellow turmeric powder with a fine, slightly grainy texture, commonly used as a natural dog supplement
Turmeric
Turmeric
Curcuma Longa, Indian Saffron, Jiang Huang, E100
Summary
Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.
Why it's used?
Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.
Pile of small, glossy black and white chia seed scattered on a plain background, showing their oval shape and smooth texture
Chia Seed
Chia Seed
Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.
Summary
Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.
Why it's used?
Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.
Fine green-brown kelp powder with a soft, earthy texture, shown as a natural dog supplement
Kelp Powder
Kelp Powder
Seaweed Powder, Ascophyllum Nodosum Powder, Laminaria Powder, Macrocystis Pyrifera Powder
Summary
Kelp powder is a dried and ground form of sea kelp, a type of marine algae (plant origin) harvested from ocean waters. It is primarily included in pet food for its rich iodine content, supporting healthy thyroid function and metabolism. Kelp powder is used in its natural, whole-food form, ensuring optimal nutrient availability and safe consumption for pets.
Why it's used?
Kelp powder is included as a natural source of trace minerals, iodine, and vitamins to support nutritional labelling claims and enhance the perceived health benefits of the product. Its addition also serves as a label-friendly ingredient that appeals to health-conscious consumers.
Pile of dried oregano leaves, green and slightly curled with a rough, natural texture, ideal for dog-friendly recipes
Oregano
Oregano
Origanum Vulgare, Wild Marjoram, European Marjoram, Origanum Heracleoticum
Summary
Oregano is a herb derived from the leaves of the Origanum vulgare plant, belonging to the mint family and native to the Mediterranean region. It is included in pet food primarily for its natural antioxidant and antimicrobial properties, supporting overall health. Oregano is used in its natural, dried leaf form, ensuring the retention of its beneficial phytochemicals and essential oils.
Why it's used?
Oregano is included as a label-friendly ingredient to appeal to pet owners seeking natural or holistic components in pet food. It may also provide minor antioxidant properties, but its primary function is marketing-oriented rather than nutritional.

About

Brand
Petzyo
Manufactured
Australia
Type
Frozen Raw
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
Moderate

PRODUCT TAGS

Grain Free
Gluten Free
Soy Free
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About the Brand

Petzyo

Petzyo delivers premium Australian made dry and raw dog food through a convenient and sustainable subscription service. Explore their nutritionist developed range of natural meals crafted with ethically sourced ingredients to support your dog’s specific health goals.

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Australia's largest online pet store, with a huge range of food, supplies and accessories at sharp prices, backed by expert vet advice and subscription savings.
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Standard, next-day and same-day delivery, with same/next-day in major metro cities. Free shipping over $49 (free next-day over $79); otherwise priced by postcode.
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