Rabbit, Turkey, Carrot and Kale Balls Raw Dog Food

Oryctolagus Cuniculus, Domestic Rabbit, European Rabbit, Lapin

Rabbit is a lean animal protein sourced from domesticated or wild rabbits. It is primarily included in pet food for its high-quality protein content and essential amino acids, supporting muscle maintenance and overall health. Rabbit is used in its natural, whole meat form, providing a novel protein option that may benefit pets with sensitivities to more common meats like chicken or beef.

Rabbit is included as a novel protein source to cater to pets with food sensitivities and to differentiate products in a competitive market. Its use also allows for premium positioning and marketing appeal to consumers seeking alternative or hypoallergenic protein options.

Meleagris Gallopavo Bone, Meleagris Gallopavo Skeleton, Turkey Skeletal Tissue, Meleagris Gallopavo Os

Turkey bone is an animal-derived ingredient sourced from the skeletal remains of turkeys. It is primarily included in pet food for its role in providing essential minerals such as calcium and phosphorus, which support healthy bone development and maintenance. Turkey bone is used in its natural, ground form, allowing for safe consumption and optimal nutrient absorption by pets.

Turkey bone is included as a natural source of minerals such as calcium and phosphorus, supporting nutritional balance in pet food formulations. It may also be used to enhance product labelling by highlighting whole-prey or natural ingredient claims.

Meleagris Gallopavo Cartilage, Gallopavo Cartilage, Turkey Sternum Cartilage, Meleagris Gallopavo Sternum Cartilage

Turkey cartilage is a natural animal-derived ingredient sourced from the connective tissues of turkeys. It is primarily included in pet food for its rich content of natural glucosamine and chondroitin, which support joint health and mobility. Turkey cartilage is used in its whole, natural form, providing a bioavailable source of these beneficial compounds for optimal pet wellbeing.

Turkey cartilage is included as a natural source of glucosamine and chondroitin, which are marketed for joint health benefits. Its presence can enhance the product’s appeal to consumers seeking functional or premium ingredients for their pets.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Brassica Oleracea, Borecole, Leaf Cabbage, Eru

Kale is a leafy green vegetable of plant origin, belonging to the Brassica family. It is included in pet food primarily for its rich content of vitamins, minerals, and antioxidants, supporting overall health and immune function. In pet food formulations, kale is used in its natural form, providing a source of dietary fibre and phytonutrients to optimise nutritional value.

Kale is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a source of vitamins and fibre, though its functional impact on pet nutrition is typically minimal at the inclusion levels used.