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Home
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WAG (Watch & Grow)
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Beef Calming Jerky Dog Treats

Beef Calming Jerky Dog Treats

WAG (Watch & Grow)
5
(
1
)
WAG Calming Jerky is a functional treat made with Australian beef as the primary ingredient, combined with chamomile and lavender — botanicals associated with relaxation — alongside ginger and linseed. Manufactured in Australia, free from wheat, soy, and artificial additives. Formulated as a complementary treat rather than a standalone intervention for anxiety or stress-related behaviour; it is not a substitute for veterinary assessment or behavioural management where these are indicated. Adhere to the daily feeding guide. Not appropriate for dogs with a confirmed beef sensitivity.
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Overview
Ingredients
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Size 1
10 Pack

Overview

WAG Calming Jerky is a functional treat made with Australian beef as the primary ingredient, combined with chamomile and lavender — botanicals associated with relaxation — alongside ginger and linseed. Manufactured in Australia, free from wheat, soy, and artificial additives.

Formulated as a complementary treat rather than a standalone intervention for anxiety or stress-related behaviour; it is not a substitute for veterinary assessment or behavioural management where these are indicated. Adhere to the daily feeding guide. Not appropriate for dogs with a confirmed beef sensitivity.

Ingredients

Beef, Flaxseed, Vegetable Glycerine, Potato, Chamomile, Salt, Food Acids, Natural Antioxidant, Lavender, Ginger.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh beef mince formed into a round ball, bright red with a coarse, moist texture, suitable for dog food
Beef
Beef
Bovine Meat, Bos Taurus, Ox Meat, Cow Meat
Summary
Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.
Why it's used?
Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.
Brown linseed seeds with a glossy, smooth surface and oval shape, piled together on a white background
Linseed
Linseed
Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil
Summary
Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.
Why it's used?
Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.
Pale yellow, glossy drop of vegetable glycerine with a smooth, syrupy texture on a white background
Vegetable Glycerine
Vegetable Glycerine
Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin
Summary
Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.
Why it's used?
Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.
Whole potato with light brown skin, dark spots and rough texture, commonly used as a dog food ingredient
Potato
Potato
Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato
Summary
Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.
Why it's used?
Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.
Fine, light brown chamomile powder with a soft, textured surface, used in natural dog health supplements
Chamomile
Chamomile
Matricaria Recutita, German Chamomile, Matricaria Chamomilla, Anthemis Nobilis
Summary
Chamomile is a flowering plant from the Asteraceae family, traditionally used for its calming properties. In pet food, chamomile is included primarily for its potential to support digestive health and reduce stress. It is used in its natural, dried whole-flower form, ensuring pets benefit from its bioactive compounds without synthetic alteration or extraction.
Why it's used?
Chamomile is included as a label-friendly ingredient to appeal to pet owners seeking natural or calming additives, enhancing the product’s marketability. Its functional contribution to the pet food itself is typically minimal.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Fine white powder of food acid with a slightly grainy texture, commonly used as a dog food ingredient in Australia
Food Acid
Food Acid
Acidulant, Acidity Regulator, E Acidifier, Acidity Corrector
Summary
Food acid is a functional ingredient derived from either natural or synthetic sources, commonly used in pet food to regulate acidity and preserve freshness. Its primary purpose is to maintain optimal pH levels, which helps inhibit spoilage and supports product stability. Food acids are not used in their raw or elemental form; instead, they are utilised as safe, food-grade acid compounds suitable for animal consumption.
Why it's used?
Food acid is included to regulate the pH of the product, enhancing preservation and extending shelf life. It also helps maintain product stability and safety by inhibiting the growth of spoilage microorganisms.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.
Fine, light purple lavender powder with a soft, dry texture, used in natural dog health products
Lavender
Lavender
Lavandula Angustifolia, Lavandula Officinalis, Lavandula Vera, Lavandulae Aetheroleum
Summary
Lavender is a flowering plant from the mint family, commonly cultivated for its aromatic properties. In pet food, lavender is primarily included for its natural calming effects and potential antioxidant benefits. It is used in its natural, dried form rather than as an extract or oil, ensuring safety and palatability for pets while delivering its functional advantages.
Why it's used?
Lavender is included as a label-friendly ingredient to appeal to pet owners seeking natural or botanical additives. It may also be used for its aromatic properties to enhance product palatability or perceived freshness.
Fine, light brown ginger powder with a slightly grainy texture, used as a natural dog health supplement
Ginger
Ginger
Zingiber Officinale, Zingiberis Rhizoma, Sheng Jiang, Gan Jiang
Summary
Ginger is a plant-derived ingredient sourced from the rhizome of Zingiber officinale. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting digestive health and overall wellbeing. Ginger is used in its natural, dried, or powdered form, ensuring pets benefit from its bioactive compounds without the need for chemical modification or synthetic processing.
Why it's used?
Ginger is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also be used for its natural flavouring properties to improve palatability.

About

Brand
WAG (Watch & Grow)
Company
APTCO
Manufactured
Australia
Type
Jerky/Strip
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Treat
Processing Level
High

Product Tags

Single Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free

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About the Brand

WAG (Watch & Grow)

WAG provides natural and sustainably sourced air dried treats for dogs including long lasting chews and single ingredient snacks. Explore their full range of ethically sourced kangaroo jerky and deer antlers to give your dog a healthy and boredom busting treat.

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