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WAG (Watch & Grow)
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Kangaroo Skin and Coat Jerky

Kangaroo Skin and Coat Jerky

WAG (Watch & Grow)
WAG Skin and Coat Jerky is a functional treat made with kangaroo as the primary protein, combined with linseed, chia, blueberries, cranberries, and turmeric — ingredients associated with skin health and coat condition support. Manufactured in Australia, free from wheat, soy, and artificial additives. Kangaroo is a lean novel protein suited to dogs with sensitivities to common proteins. Formulated as a complementary treat to supplement the regular diet. The active ingredients contribute antioxidants and omega fatty acids at treat-level doses. Adhere to the daily feeding guide.
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Size 1
10 Pack
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Overview

WAG Skin and Coat Jerky is a functional treat made with kangaroo as the primary protein, combined with linseed, chia, blueberries, cranberries, and turmeric — ingredients associated with skin health and coat condition support. Manufactured in Australia, free from wheat, soy, and artificial additives.

Kangaroo is a lean novel protein suited to dogs with sensitivities to common proteins. Formulated as a complementary treat to supplement the regular diet. The active ingredients contribute antioxidants and omega fatty acids at treat-level doses. Adhere to the daily feeding guide.

Ingredients

Kangaroo, Linseed, Vegetable Glycerine, Potato, Salt, Berries (Blueberries & Cranberries), Food Acids, Chia, Natural Antioxidant, Turmeric.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Freshly ground kangaroo meat with a rich red colour and moist, crumbly texture, ideal for healthy dog food diets
Kangaroo
Kangaroo
Macropus Spp., Kangaroo Meat, Kangaroo Muscle, Macropod Meat
Summary
Kangaroo is a novel animal protein sourced from wild Australian kangaroos. It is prized for its lean, highly digestible meat, offering a rich source of essential amino acids, iron, and B vitamins. Kangaroo is primarily included in pet food to support muscle maintenance and overall vitality. This ingredient is used in its natural, whole food form, ensuring optimal nutrient availability and palatability.
Why it's used?
Kangaroo is included as a novel, high-protein meat source that appeals to consumers seeking hypoallergenic or limited-ingredient diets for their pets. Its use also serves as a marketing differentiator, positioning the product as premium and suitable for pets with common protein sensitivities.
Brown linseed seeds with a glossy, smooth surface and oval shape, piled together on a white background
Linseed
Linseed
Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil
Summary
Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.
Why it's used?
Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.
Pale yellow, glossy drop of vegetable glycerine with a smooth, syrupy texture on a white background
Vegetable Glycerine
Vegetable Glycerine
Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin
Summary
Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.
Why it's used?
Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.
Whole potato with light brown skin, dark spots and rough texture, commonly used as a dog food ingredient
Potato
Potato
Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato
Summary
Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.
Why it's used?
Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Five whole cranberries with smooth, glossy red skin grouped together on a plain, light background
Cranberry
Cranberry
Vaccinium Macrocarpon, American Cranberry, Large Cranberry, Bearberry
Summary
Cranberry is a small, red berry derived from the Vaccinium macrocarpon plant, making it a plant-based ingredient. It is primarily included in pet food for its antioxidant properties and potential support of urinary tract health. Cranberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients, vitamins, and dietary fibre.
Why it's used?
Cranberry is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve as a natural source of antioxidants, supporting the product’s functional claims.
Fine white powder of food acid with a slightly grainy texture, commonly used as a dog food ingredient in Australia
Food Acid
Food Acid
Acidulant, Acidity Regulator, E Acidifier, Acidity Corrector
Summary
Food acid is a functional ingredient derived from either natural or synthetic sources, commonly used in pet food to regulate acidity and preserve freshness. Its primary purpose is to maintain optimal pH levels, which helps inhibit spoilage and supports product stability. Food acids are not used in their raw or elemental form; instead, they are utilised as safe, food-grade acid compounds suitable for animal consumption.
Why it's used?
Food acid is included to regulate the pH of the product, enhancing preservation and extending shelf life. It also helps maintain product stability and safety by inhibiting the growth of spoilage microorganisms.
Pile of small, glossy black and white chia seed scattered on a plain background, showing their oval shape and smooth texture
Chia Seed
Chia Seed
Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.
Summary
Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.
Why it's used?
Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.
Bright yellow turmeric powder with a fine, slightly grainy texture, commonly used as a natural dog supplement
Turmeric
Turmeric
Curcuma Longa, Indian Saffron, Jiang Huang, E100
Summary
Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.
Why it's used?
Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

About

Brand
WAG (Watch & Grow)
Company
APTCO
Manufactured
Australia
Type
Jerky/Strip
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Treat
Processing Level
High

Product Tags

Single Protein
Novel Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free

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About the Brand

WAG (Watch & Grow)

WAG provides natural and sustainably sourced air dried treats for dogs including long lasting chews and single ingredient snacks. Explore their full range of ethically sourced kangaroo jerky and deer antlers to give your dog a healthy and boredom busting treat.

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