WAG

WAG is a premium Australian pet treat brand founded in 2010 by Jeremy Goldman in Melbourne. The brand specialises in natural and single ingredient treats such as kangaroo tendons, goat horns, and air dried jerky. Each product is prepared using a slow air dehydration process to remove moisture while preserving the natural nutrients and flavours of the meat.

The company is part of the Australian Pet Treat Company portfolio which was acquired by the alternative investment firm Roc Partners in 2023. In the Australian market they are recognised for their nose to tail philosophy which focuses on sustainable and ethical sourcing from local farmers.

Their extensive range is widely available through pet specialty stores and is designed to support dental health and provide long lasting mental stimulation for dogs of all sizes.