Whimzees

Whimzees is a vegetarian dental chew brand for dogs, founded in 2013 by Wim Pater in the Netherlands, where all products are still manufactured today in a sustainable facility. In 2018, Whimzees was acquired by WellPet (now Wellness Pet Company), which was itself acquired by US private equity firm Clearlake Capital Group in 2020. Whimzees now sits alongside Wellness, Old Mother Hubbard, and Eagle Pack.

Every chew is made with just six primary ingredients, is 100% vegetarian, non-GMO, and free from artificial additives, wheat, meat, and by-products. Their patented shapes — including Stix, Brushzees, and Alligators — are designed to massage gums and reduce plaque and tartar build-up while freshening breath. Easily digestible and widely available across Australian pet retailers.