MEGA Large Breed Chicken Adult Dry Dog Food

Overview
Addiction’s MEGA Large Breed Chicken Adult Dry Dog Food is a dry food formulated for large-breed adult dogs from one to seven years, with chicken meal as the first ingredient, alongside whole grain cereals, peas, chicken fat, flaxseed and chicken liver. Larger kibble (around 21mm wide) is designed to encourage chewing.
Contains grains and is poultry-led throughout, so unsuitable for dogs with grain or chicken sensitivities. Includes added glucosamine, taurine and prebiotics. Complete and balanced for adult maintenance only — not formulated for puppies or seniors.
Nutritional Analysis
Ingredients
Chicken Meal, Whole Grain Cereals, Peas, Chicken Fat, Flaxseed, Chicken Liver, Fish Oil, Sea Salt, Brewers Dried Yeast, Cranberry, Blueberry, Kelp, Chicory Inulin, Choline Chloride, Magnesium Sulphate, Taurine, DL-Methionine, Calcium Carbonate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Vitamin E, Niacin, Copper Amino Acid Complex, Calcium Pantothenate, Manganese Amino Acid Complex, Sodium Selenite, Riboflavin, Thiamine Monononate, Vitamin B12, Vitamin A, Pyridoxine Hydrochloride, Cobalt Sulphate, Calcium Iodate, Folic Acid, Vitamin D3, Potassium Chloride, Calcium Propionate, Glucosamine Hydrochloride, Mixed Tocopherols, Rosemary Extract, Tea Extract, Spearmint Extract.

Rendered Chicken, Chicken Protein Meal, Dehydrated Gallus Gallus Domesticus, Rendered Gallus Gallus Domesticus
Chicken meal is a concentrated protein ingredient derived from rendered, clean chicken flesh and skin, excluding feathers, heads, feet, and entrails. Sourced from animal origin, it serves as a highly digestible protein source, supporting muscle maintenance and overall health in pets. Chicken meal is not used in its natural whole form but is processed and dried to optimise nutrient density and shelf stability.
Chicken meal is included as a concentrated protein source that provides essential amino acids for pet health while allowing manufacturers to optimise protein content cost-effectively. Its low moisture content also contributes to improved product stability and shelf life.

Cereal Grains, Cereal Wholegrains, Whole Cereal Grains, Triticum Aestivum Spp.
Wholegrain cereals are plant-derived ingredients that include the entire grain kernel—bran, germ, and endosperm—commonly sourced from wheat, oats, or barley. They are primarily included in pet food for their dietary fibre, energy, and essential nutrients. Wholegrain cereals are used in their natural, unrefined form, ensuring the retention of their full nutritional profile for optimal health benefits.
Wholegrain cereals are included as a cost-effective source of carbohydrates and dietary fibre, contributing to product bulk and energy content. They also appeal to consumers seeking recognisable, "wholesome" ingredients on the label.

Pisum Sativum, Garden Pea, Green Pea, Field Pea
Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.
Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.

Poultry Fat, Gallus Gallus Domesticus Fat, Rendered Chicken Fat, Chicken Oil
Chicken fat is an animal-derived ingredient obtained from rendering chicken tissue. It serves primarily as a concentrated source of energy and essential fatty acids, supporting skin and coat health in pets. Chicken fat is used in its natural rendered form, not as a raw or unprocessed fat, ensuring palatability and digestibility while providing a stable, high-quality lipid source in pet food formulations.
Chicken fat is included as a highly digestible source of animal fat, providing essential fatty acids and enhancing the palatability of the product. It also contributes to the energy content of the food in a cost-effective manner.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil
Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.
Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Poultry Liver, Gallus Gallus Domesticus Liver, Chicken Offal, Chicken Hepatic Tissue
Chicken liver is an animal-derived organ meat sourced from chickens. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin A, iron, and B vitamins. Chicken liver is used in its natural, whole food form, providing both palatability and nutritional density to support overall pet health.
Chicken liver is included as a highly palatable and nutrient-dense protein source, providing essential vitamins and minerals to enhance the nutritional profile of the product. Its inclusion can also support marketing claims related to quality animal ingredients.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium
Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.
Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Solar Salt, Marine Salt, Sodium Chloride, Sal Marinum
Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.
Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.

Saccharomyces Cerevisiae, Brewer’s Yeast, Deactivated Yeast, Spent Yeast
Dried brewers yeast is a deactivated yeast derived from the fermentation of cereals, typically barley, during beer production, making it an ingredient of microbial origin. It is primarily included in pet food for its rich content of B vitamins, amino acids, and antioxidants, supporting overall health. Dried brewers yeast is used in its inactivated, dried form, not as a live or raw yeast.
Dried brewers yeast is included as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims. It may also enhance palatability, encouraging pets to consume the product.

Vaccinium Macrocarpon, American Cranberry, Large Cranberry, Bearberry
Cranberry is a small, red berry derived from the Vaccinium macrocarpon plant, making it a plant-based ingredient. It is primarily included in pet food for its antioxidant properties and potential support of urinary tract health. Cranberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients, vitamins, and dietary fibre.
Cranberry is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve as a natural source of antioxidants, supporting the product’s functional claims.

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Inulin, Inulin (Cichorium Intybus), Chicory Root Fibre, EINECS 232-684-3
Chicory inulin is a soluble dietary fibre extracted from the root of the chicory plant, a member of the dandelion family. Sourced from plants, its primary benefit is to support digestive health by acting as a prebiotic, promoting beneficial gut bacteria. Rather than using the whole root, pet foods utilise purified inulin extract to optimise its functional properties and ensure consistent fibre content.
Chicory inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride
Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.
Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

Epsom Salt, Magnesium Sulfate Heptahydrate, E518, Bitter Salt
Magnesium sulphate is an inorganic compound derived from the mineral epsomite, providing a source of magnesium, an essential mineral for nerve, muscle, and metabolic functions in pets. It is primarily included to support electrolyte balance and overall physiological health. Magnesium sulphate is not used in its natural mineral form but is instead utilised as a purified compound to ensure safety and optimal absorption.
Magnesium sulphate is included as a source of the essential mineral magnesium, supporting nutritional adequacy in pet food formulations. It may also serve as a processing aid to optimise ingredient blending and product consistency.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

L-Methionine, 2-Amino-4-(Methylthio)butyric Acid, E620, L-2-Amino-4-(Methylthio)butyric Acid
Methionine is an essential amino acid derived from animal or plant sources, crucial for protein synthesis and overall metabolic health in pets. It primarily supports healthy skin, coat, and liver function. Methionine is not used in its raw elemental form; instead, it is incorporated as a specific compound, such as DL-methionine, to optimise safety, stability, and bioavailability in pet food formulations.
Methionine is included as an essential amino acid to support protein synthesis and overall health in pets, particularly when animal protein sources are limited or variable. It also serves as a cost-effective way to meet nutritional requirements and optimise the amino acid profile of the final product.

Chalk, Limestone, E170, Marble Dust
Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.
Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.

Zinc Amino Acid Chelate, Zinc Amino Acid Ligand, Zinc Amino Acid Bound, Zinc Amino Acid Coordination Complex
Zinc Amino Acid Complex is a chelated mineral ingredient derived from the binding of zinc, an essential trace element, with amino acids. This form is not used in its natural metallic state but is instead utilised as a compound to enhance bioavailability and absorption. Its primary purpose is to support immune function, skin health, and overall metabolic processes in pets.
Zinc Amino Acid Complex is included to provide a bioavailable source of zinc, supporting essential metabolic and immune functions in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.

Iron Chelated Amino Acids, Amino Acid Chelated Iron, Iron Amino Acid Chelate, Iron Proteinates
Iron Amino Acid Complex is a mineral ingredient derived from iron bound to amino acids, enhancing its bioavailability for pets. Its primary purpose is to support healthy red blood cell formation and oxygen transport. Unlike raw or metallic iron, it is not used in its natural state but is instead utilised as a chelated compound to optimise safety and absorption in pet diets.
Iron Amino Acid Complex is included as a bioavailable source of iron to support essential physiological functions in pets, such as oxygen transport and energy metabolism. Its chelated form may also enhance nutrient absorption and allow for more precise labelling of mineral content.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Copper Amino Acid Chelate, Copper Amino Acid Ligand, Copper Amino Acid Bound, Copper Amino Acid Complexes
Copper Amino Acid Complex is a chelated mineral ingredient derived from copper bound to amino acids, typically of synthetic origin. It is included in pet food to provide an essential trace mineral that supports enzyme function, immune health, and red blood cell formation. Copper is not used in its raw metallic state; instead, it is utilised as a complex for improved safety and bioavailability.
Copper amino acid complex is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form optimises nutrient absorption and allows for precise formulation to meet nutritional requirements.

D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate
Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.
Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.

Manganese Amino Acid Chelate, Manganese Proteinate, Manganese Glycinate, Manganese Bisglycinate Chelate
Manganese Amino Acid Complex is a chelated mineral ingredient derived from the combination of manganese, an essential trace element, with amino acids. It is included in pet food to support bone development, enzyme function, and antioxidant defence. Unlike raw metallic manganese, this form is utilised as a complex to enhance safety, bioavailability, and absorption in the animal’s body.
Manganese amino acid complex is included as a bioavailable source of the essential trace mineral manganese, supporting metabolic and skeletal health in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.

Disodium Selenite, E901, Selenious Acid Disodium Salt, Disodium Selenious Acid
Sodium selenite is an inorganic compound derived from selenium, an essential trace mineral. It is included in pet food formulations to provide a bioavailable source of selenium, which supports antioxidant defence and immune function. Sodium selenite is not used in its natural elemental form; instead, it is utilised as a salt compound to ensure safety, stability, and optimal absorption in pets.
Sodium selenite is included as a cost-effective and stable source of the essential trace mineral selenium, which supports normal metabolic and immune functions in pets. Its use allows manufacturers to meet nutritional requirements efficiently and with consistent quality.

Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine
Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.
Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.

Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate
Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.
Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride
Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.
Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.

Cobalt(II) Sulphate, Cobaltous Sulphate, E514, Sulphuric Acid Cobalt(2+) Salt
Cobalt sulphate is a mineral compound derived from cobalt, an essential trace element, combined with sulphate for improved stability and absorption. It is included in pet food primarily to support vitamin B12 synthesis, which is vital for red blood cell formation and neurological function. Cobalt is not used in its raw metallic state; instead, cobalt sulphate is utilised to ensure safety and bioavailability in animal diets.
Cobalt sulphate is included as a cost-effective source of the essential trace mineral cobalt, which is necessary for vitamin B12 synthesis in dogs. Its addition ensures nutritional adequacy and compliance with regulatory labelling requirements for complete and balanced pet foods.

Calcium Diiodate, E917, Ca(IO3)2, Calcium Iodate Anhydrous
Calcium iodate is a mineral-derived compound commonly included in pet foods as a source of iodine, an essential trace element. It is not used in its natural, raw mineral state; instead, it is utilised in the form of a stable, food-grade compound to ensure safety and optimal absorption. Its primary purpose is to support healthy thyroid function and metabolic processes.
Calcium iodate is included as a stable, bioavailable source of iodine to support thyroid function and overall metabolic health in pets. Its use ensures consistent iodine content throughout the product, optimising nutritional labelling and regulatory compliance.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

Cholecalciferol, Colecalciferol, Calciol, E671
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

E508, Muriate of Potash, Potassium Monochloride, KCl
Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.
Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.

E282, Propanoic Acid Calcium Salt, Calcium Dipropionate, INS 282
Calcium propionate is a compound derived from calcium and propionic acid, categorised as a mineral-based preservative. It is primarily included in pet food to inhibit mould and bacterial growth, thereby extending shelf life and maintaining product safety. Calcium propionate is not used in its natural mineral state; instead, it is utilised as a synthesised salt to ensure effective preservation and safe consumption.
Calcium propionate is included as a preservative to inhibit mould and bacterial growth, thereby extending the shelf life of the product. Its use helps maintain product safety and stability during storage and distribution.

D-Glucosamine Monohydrochloride, Glucosamine HCl, 2-Amino-2-Deoxy-D-Glucose Hydrochloride, Chitosamine Hydrochloride
Glucosamine hydrochloride is a compound derived from shellfish or produced synthetically, categorised as an amino sugar. It is primarily included in pet food to support joint health and maintain cartilage integrity. Glucosamine is not used in its natural raw form; instead, it is utilised as the hydrochloride salt to optimise stability, safety, and absorption in companion animals.
Glucosamine hydrochloride is included as a functional additive to support joint health claims, appealing to consumers seeking preventative or therapeutic benefits for their pets. Its presence enables manufacturers to market the product as beneficial for mobility and ageing pets, enhancing perceived value.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate
Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.
Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract
Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.
Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Camellia Sinensis Extract, Camellia Sinensis Leaf Extract, Green Tea Extract, Black Tea Extract
Tea extract is a plant-derived ingredient obtained from the leaves of the Camellia sinensis plant. It is primarily included in pet food for its antioxidant properties, which help protect cells from oxidative damage. Tea extract is utilised in a concentrated form rather than as whole tea leaves, ensuring a consistent and effective level of beneficial compounds for optimal pet health.
Tea extract is included as a natural antioxidant to help preserve the freshness and stability of the product. It may also serve as a label-friendly ingredient, appealing to consumers seeking natural additives.

Mentha Spicata Extract, Mentha Viridis Extract, Mint Extract, Mentha Spicata Leaf Extract
Spearmint extract is a plant-derived ingredient obtained from the leaves of the spearmint plant (Mentha spicata). It is primarily included in pet food for its natural flavouring properties and potential antioxidant benefits. Spearmint extract is used in its processed extract form, rather than as whole leaves, to ensure consistent potency and safe inclusion in pet diets.
Spearmint extract is included primarily as a label-friendly ingredient to appeal to pet owners by suggesting breath-freshening or oral health benefits. It may also contribute a mild flavour enhancement to improve palatability.






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