Hip and Joint Supplement

Rosa Canina Powder, Rose Hip Powder, Rosehip Fruit Powder, Rosa Canina Fruit Powder

Rosehip powder is a plant-derived ingredient made from the dried and ground fruit of the wild rose (Rosa canina). It is primarily included in pet food for its rich vitamin C content and antioxidant properties, supporting immune health. Rosehip powder is used in its natural, powdered form, ensuring the retention of its beneficial phytonutrients and bioactive compounds for optimal nutritional value.

Rosehip powder is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural sources of vitamin C and antioxidants. Its addition may also support marketing claims related to joint and immune health, despite limited direct functional impact at typical inclusion rates.

Cocos Nucifera Flour, Coconut Powder, Coconut Meal, Cocos Nucifera Meal

Coconut flour is a plant-derived ingredient made from dried, ground coconut meat. It is primarily included in pet food as a source of dietary fibre and alternative carbohydrates, supporting digestive health and energy. Coconut flour is used in its natural form, retaining its nutritional profile and functional properties, making it a wholesome addition to premium pet food formulations.

Coconut flour is included as a cost-effective, grain-free carbohydrate and fibre source that appeals to consumers seeking alternative or hypoallergenic ingredients. It also serves as a label-friendly addition, enhancing product marketing for health-conscious pet owners.

Avena Sativa Flour, Ground Oats, Oatmeal Flour, Avena Sativa Meal

Oat flour is a finely ground product derived from whole oats, a cereal grain of plant origin. It serves as a source of complex carbohydrates and dietary fibre, supporting digestive health and providing sustained energy. In pet food, oat flour is used in its natural form, retaining its nutritional profile and functional properties to optimise palatability and texture in premium formulations.

Oat flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also offers label appeal as a recognisable, minimally processed grain that may attract health-conscious consumers.

Dried Parsley, Petroselinum Crispum Powder, Ground Parsley, Petroselinum Crispum

Parsley powder is a plant-derived ingredient made from dried and finely ground parsley leaves. It is primarily included in pet food for its natural source of antioxidants, vitamins, and minerals, supporting overall health and immune function. Parsley powder is used in its natural form, ensuring pets benefit from its phytonutrients and dietary fibre as found in the whole herb.

Parsley powder is included as a label-friendly ingredient to appeal to consumers seeking natural or recognisable components in pet food. It may also be used in small amounts for its perceived breath-freshening properties, though its functional impact on pets is minimal.

Dehydrated Spinach, Spinacia Oleracea Powder, Spinacia Oleracea Extract, Dried Spinach

Spinach powder is a plant-derived ingredient made by dehydrating and finely grinding spinach leaves. It is included in pet food primarily as a source of dietary fibre, vitamins, and antioxidants, supporting overall health and immune function. Spinach powder is used in its natural form, retaining the nutritional benefits of whole spinach while offering improved shelf stability and ease of incorporation into formulations.

Spinach powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide trace vitamins and minerals, though its functional impact on the overall formulation is typically minimal.

Ground Almonds, Almond Flour, Prunus Dulcis Flour, Prunus Dulcis Meal

Almond meal is a finely ground product made from whole almonds, a plant-based ingredient. It is primarily included in pet food as a source of protein, healthy fats, and dietary fibre, supporting energy and digestive health. Almond meal is used in its natural form, retaining the nutritional profile of whole almonds, and offers a nutrient-dense alternative to traditional grain-based fillers.

Almond meal is included as a novel protein and fat source to differentiate the product and appeal to consumers seeking alternative or premium ingredients. It may also serve as a label-friendly addition to enhance perceived nutritional value for marketing purposes.

Malus Domestica Powder, Dried Apple Powder, Apple Fruit Powder, Malus Domestica Fruit Powder

Apple powder is a plant-derived ingredient made by dehydrating and finely grinding whole apples. It is primarily included in pet food for its natural source of dietary fibre, antioxidants, and palatable flavour. Apple powder is used in its natural form, retaining the beneficial nutrients and phytonutrients found in fresh apples, to support digestive health and overall wellbeing in pets.

Apple powder is included as a natural source of fibre and antioxidants, contributing to the nutritional profile and marketing appeal of the product. It also serves as a label-friendly ingredient that enhances perceived product quality for consumers.

Perna Canaliculus Powder, New Zealand Green Mussel Powder, Green Mussel Extract, Perna Extract

Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.

Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.

Musa Spp. Powder, Dried Banana Powder, Banana Fruit Powder, Musa Fruit Powder

Banana powder is a plant-derived ingredient made from dehydrated and finely ground bananas. It is primarily included in pet food for its natural source of carbohydrates, dietary fibre, and essential micronutrients such as potassium and vitamin B6. Banana powder is used in its natural, whole-food form, providing a palatable and easily digestible energy source for pets.

Banana powder is included as a natural flavour enhancer and source of vitamins, minerals, and dietary fibre, supporting marketing claims of added nutritional value. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Curcuma Longa Powder, Ground Turmeric, Curcuma Powder, Haldi Powder

Turmeric powder is a bright yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric powder is used in its natural, dried, and ground form, ensuring its bioactive compounds are readily available and safe for pet consumption.

Turmeric powder is included as a label-friendly ingredient to appeal to health-conscious consumers due to its perceived anti-inflammatory and antioxidant properties. Its addition may also provide a natural colour enhancement to the final product.

Bovine Bone Broth Powder, Bos Taurus Bone Broth Powder, Bovine Bone Extract Powder, Bos Taurus Bone Extract Powder

Beef bone broth powder is a dehydrated product derived from simmering beef bones, typically sourced from cattle, to extract nutrients before being dried into a fine powder. It serves as a rich source of collagen, amino acids, and minerals, supporting joint, gut, and skin health in pets. This ingredient is used in its natural, whole-food form, simply processed for convenience and stability.

Beef bone broth powder is included as a palatability enhancer and protein source, improving flavour to increase acceptance by pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium formulations.