Daily Wellbeing Vitamin Supplement Chews

Groundnut Paste, Arachis Hypogaea Paste, Nut Paste, Groundnut Butter

Summary

Peanut butter is a plant-derived spread made from ground, roasted peanuts. Sourced from legumes, it is included in pet food primarily for its palatability, healthy fats, and protein content. Peanut butter is used in its natural form, though often without added salt or sugar, to provide energy and support skin and coat health while enhancing flavour and texture in pet diets.

Manufacturer Benefits

Peanut butter is included as a palatability enhancer to improve taste and encourage consumption, particularly in treats and specialty products. It also serves as a label-friendly ingredient that appeals to pet owners seeking familiar, human-grade components.

Final Molasses, Treacle, Cane Molasses, Saccharum Officinarum Molasses

Summary

Blackstrap molasses is a thick, dark syrup derived from the third boiling of sugarcane or sugar beet juice, making it a plant-based ingredient. It is primarily included in pet food for its natural source of minerals such as iron, calcium, and magnesium, as well as for palatability. Blackstrap molasses is used in its natural, unrefined form to retain its nutritional value.

Manufacturer Benefits

Blackstrap molasses is included as a natural sweetener and palatability enhancer to improve the taste and aroma of pet food, making it more appealing to animals. It may also serve as a label-friendly ingredient, appealing to consumers seeking natural or recognisable components.

Old-Fashioned Oats, Whole Oat Flakes, Avena Sativa Flakes, Avena Sativa

Summary

Rolled oats are a plant-derived ingredient made by steaming and flattening whole oat grains. Sourced from the cereal crop Avena sativa, they are included in pet food primarily as a source of complex carbohydrates and dietary fibre, supporting digestive health and sustained energy. Rolled oats are used in their natural, whole food form, retaining their nutritional integrity and beneficial properties.

Manufacturer Benefits

Rolled oats are included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. They also offer label appeal as a recognisable whole grain, supporting marketing claims of natural or wholesome ingredients.

Bovine Bone Broth Powder, Bos Taurus Bone Broth Powder, Bovine Bone Extract Powder, Bos Taurus Bone Extract Powder

Summary

Beef bone broth powder is a dehydrated product derived from simmering beef bones, typically sourced from cattle, to extract nutrients before being dried into a fine powder. It serves as a rich source of collagen, amino acids, and minerals, supporting joint, gut, and skin health in pets. This ingredient is used in its natural, whole-food form, simply processed for convenience and stability.

Manufacturer Benefits

Beef bone broth powder is included as a palatability enhancer and protein source, improving flavour to increase acceptance by pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium formulations.

Sunchoke Powder, Topinambur Powder, Helianthus Tuberosus Powder, Earth Apple Powder

Summary

Jerusalem artichoke powder is a plant-derived ingredient made from the tuber of the Helianthus tuberosus. It is primarily included in pet food for its high inulin content, a prebiotic fibre that supports digestive health and beneficial gut bacteria. This ingredient is used in its natural, powdered form, ensuring the preservation of its nutritional properties and functional benefits.

Manufacturer Benefits

Jerusalem artichoke powder is included as a source of prebiotic fibre to support digestive health and promote beneficial gut bacteria. It also serves as a label-friendly ingredient that appeals to health-conscious consumers seeking functional benefits in pet food.

Green Banana Resistant Starch, Musa Spp. Resistant Starch, Green Banana Flour Resistant Starch, Musa Spp. Starch Type 2

Summary

Banana resistant starch is a plant-derived carbohydrate extracted from unripe bananas. It serves as a prebiotic fibre, supporting digestive health by promoting beneficial gut bacteria. In pet food, banana resistant starch is utilised in its processed form rather than as whole banana, ensuring consistent fibre content and functionality. This ingredient is valued for its ability to aid gastrointestinal function and optimise nutrient absorption.

Manufacturer Benefits

Banana resistant starch is included as a cost-effective source of dietary fibre and prebiotics, supporting digestive health and stool quality. Its presence can also enhance the product’s label appeal by highlighting the use of natural, recognisable ingredients.

Lecithin (Helianthus Annuus), E322 (Helianthus Annuus), Helianthus Annuus Lecithin, Sunflower Phospholipids

Summary

Sunflower lecithin is a plant-derived ingredient extracted from sunflower seeds. It serves primarily as an emulsifier, helping to blend fats and water in pet food formulations, and also provides a source of phospholipids that support cellular health. Sunflower lecithin is not used in its raw seed form but is processed and utilised as a purified lecithin extract to optimise functionality and digestibility.

Manufacturer Benefits

Sunflower lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients remain blended. It also serves as a label-friendly alternative to synthetic emulsifiers, appealing to consumers seeking natural-sounding ingredients.

Fragaria × Ananassa Powder, Freeze-Dried Strawberry Powder, Strawberry Fruit Powder, Fragaria Powder

Summary

Strawberry powder is a plant-derived ingredient made by dehydrating and finely grinding whole strawberries. It is primarily included in pet food for its natural source of antioxidants, vitamins, and dietary fibre, supporting immune health and digestion. Strawberry powder is used in its natural form, ensuring pets benefit from the fruit’s original nutrients without artificial additives or processing beyond dehydration.

Manufacturer Benefits

Strawberry powder is included as a label-friendly ingredient to appeal to consumers seeking natural fruit additions and enhanced product marketing. It may also provide a minor source of antioxidants and flavour, though its functional impact on pet nutrition is typically limited at the inclusion levels used.

Ground Almonds, Almond Flour, Prunus Dulcis Flour, Prunus Dulcis Meal

Summary

Almond meal is a finely ground product made from whole almonds, a plant-based ingredient. It is primarily included in pet food as a source of protein, healthy fats, and dietary fibre, supporting energy and digestive health. Almond meal is used in its natural form, retaining the nutritional profile of whole almonds, and offers a nutrient-dense alternative to traditional grain-based fillers.

Manufacturer Benefits

Almond meal is included as a novel protein and fat source to differentiate the product and appeal to consumers seeking alternative or premium ingredients. It may also serve as a label-friendly addition to enhance perceived nutritional value for marketing purposes.

Dried Parsley, Petroselinum Crispum Powder, Ground Parsley, Petroselinum Crispum

Summary

Parsley powder is a plant-derived ingredient made from dried and finely ground parsley leaves. It is primarily included in pet food for its natural source of antioxidants, vitamins, and minerals, supporting overall health and immune function. Parsley powder is used in its natural form, ensuring pets benefit from its phytonutrients and dietary fibre as found in the whole herb.

Manufacturer Benefits

Parsley powder is included as a label-friendly ingredient to appeal to consumers seeking natural or recognisable components in pet food. It may also be used in small amounts for its perceived breath-freshening properties, though its functional impact on pets is minimal.

Brassica Oleracea Powder, Brassica Oleracea Leaf Powder, Kale Leaf Powder, Brassica Oleracea (Kale) Powder

Summary

Kale powder is a concentrated form of kale, a leafy green vegetable of plant origin. It is included in pet food primarily for its rich content of vitamins, minerals, and antioxidants, supporting overall health and immune function. Kale powder is used in its natural, dehydrated form, allowing for easier incorporation and consistent nutrient delivery compared to fresh kale.

Manufacturer Benefits

Kale powder is included as a label-friendly ingredient to appeal to health-conscious consumers, enhancing the perceived nutritional value of the product. It also provides a source of vitamins and antioxidants, supporting marketing claims related to superfoods.

Daucus Carota Powder, Daucus Carota Sativa Powder, Carrot Root Powder, Daucus Carota L. Powder

Summary

Carrot powder is a plant-derived ingredient made by dehydrating and finely grinding whole carrots. It serves as a source of natural vitamins, antioxidants, and dietary fibre, supporting immune health and digestive function in pets. Carrot powder is used in its natural form, retaining the nutritional benefits of fresh carrots while offering improved shelf stability and ease of incorporation into pet food formulations.

Manufacturer Benefits

Carrot powder is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components, while also providing a source of vitamins and fibre. Its addition may enhance the perceived nutritional value of the product without significantly impacting formulation costs.

Ipomoea Batatas Powder, Yam Powder, Batatas Powder, Ipomoea Batatas Root Powder

Summary

Sweet potato powder is a plant-derived ingredient made by dehydrating and finely grinding sweet potatoes. It serves as a source of complex carbohydrates, dietary fibre, and essential micronutrients, supporting digestive health and sustained energy release in pets. Sweet potato powder is utilised in its natural form, ensuring the retention of its nutritional profile and functional benefits within premium pet food formulations.

Manufacturer Benefits

Sweet potato powder is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components in pet food.

Vaccinium Corymbosum Powder, Blueberry Fruit Powder, Vaccinium Corymbosum Fruit Powder, Blueberry Extract Powder

Summary

Blueberry powder is a plant-derived ingredient made by drying and finely grinding whole blueberries. It is primarily included in pet food for its rich antioxidant content, supporting immune health and overall wellbeing. Blueberry powder is used in its natural form, retaining the beneficial phytonutrients, vitamins, and fibre found in fresh blueberries, while offering improved shelf stability and ease of incorporation into formulations.

Manufacturer Benefits

Blueberry powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with antioxidants and natural nutrition. It may also provide a minor functional benefit as a source of vitamins and antioxidants, though typically at low inclusion rates.

Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.

Summary

Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.

Manufacturer Benefits

Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.

Perna Canaliculus Powder, New Zealand Green Mussel Powder, Green Mussel Extract, Perna Extract

Summary

Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.

Manufacturer Benefits

Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.