Sensitive Skin Raw Dog Food Bulk Roll

Overview
The same Sensitive Skin formula — salmon-led, chicken-free, with turmeric, nettle, and dandelion — in a bulk roll format suited to multi-dog households or larger breeds. The roll contains no binding agents and has a minced consistency when thawed. Big Dog notes this formula was substantiated by feeding trials with Smart Pups Assistance Dogs. Complete and balanced for puppies and adult dogs.
Nutritional Analysis
A nutritional analysis shows how a dog food is made up of its main nutrients, such as protein, fat, fibre and other components. This helps you understand where the food’s nutrition and energy come from, and how the formula is balanced.
Ingredients
Tasmanian Salmon, Turkey (Meat, Crushed Bone & Cartilage), Pork (Meat, Crushed Bone & Cartilage), Seasonal Fruit & Vegetables (Apple, Green Bananas, Carrots, Lettuce, Green Beans, Celery, Broccoli, Orange, Strawberries, Blueberries), Lamb (Heart, Lung, Liver, Kidney, Trachea), Goat (Heart, Liver, Lung, Kidney, Trachea), Sprouted Wheatgrass, Nettle Dandelion Tea, Cold Pressed Ground Flaxseed, Goats Whey, Psyllium, Kelp, Turmeric, Organic Fulvic Acid.

Salmon
Salmon
Salmo Salar, Atlantic Salmon, Pacific Salmon, Oncorhynchus Spp.
Origin
Role
Functional Benefits
Summary
Salmon is a nutrient-rich fish sourced from cold, clean waters and is classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and joint health. Salmon is used in its natural form, ensuring pets benefit from its full nutritional profile and bioavailable nutrients.
Manufacturer Benefits
Salmon is included as a high-quality protein and omega-3 fatty acid source to support skin and coat health, appealing to consumers seeking premium or functional pet foods. Its presence also enhances palatability and serves as a marketing differentiator on product labelling.

Turkey
Turkey
Meleagris Gallopavo, Domestic Turkey, Meleagris Spp., Gallopavo
Origin
Role
Functional Benefits
Summary
Turkey is a lean animal protein sourced from domesticated birds, commonly used in premium pet foods. It provides essential amino acids to support muscle maintenance and overall health. Turkey is included in its natural, whole food form, offering a highly digestible protein source along with important vitamins and minerals. Its use helps optimise palatability and nutritional value in pet diets.
Manufacturer Benefits
Turkey is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking premium or novel protein options.

Turkey Bone
Turkey Bone
Meleagris Gallopavo Bone, Meleagris Gallopavo Skeleton, Turkey Skeletal Tissue, Meleagris Gallopavo Os
Origin
Role
Functional Benefits
Summary
Turkey bone is an animal-derived ingredient sourced from the skeletal remains of turkeys. It is primarily included in pet food for its role in providing essential minerals such as calcium and phosphorus, which support healthy bone development and maintenance. Turkey bone is used in its natural, ground form, allowing for safe consumption and optimal nutrient absorption by pets.
Manufacturer Benefits
Turkey bone is included as a natural source of minerals such as calcium and phosphorus, supporting nutritional balance in pet food formulations. It may also be used to enhance product labelling by highlighting whole-prey or natural ingredient claims.

Turkey Cartilage
Turkey Cartilage
Meleagris Gallopavo Cartilage, Gallopavo Cartilage, Turkey Sternum Cartilage, Meleagris Gallopavo Sternum Cartilage
Origin
Role
Functional Benefits
Summary
Turkey cartilage is a natural animal-derived ingredient sourced from the connective tissues of turkeys. It is primarily included in pet food for its rich content of natural glucosamine and chondroitin, which support joint health and mobility. Turkey cartilage is used in its whole, natural form, providing a bioavailable source of these beneficial compounds for optimal pet wellbeing.
Manufacturer Benefits
Turkey cartilage is included as a natural source of glucosamine and chondroitin, which are marketed for joint health benefits. Its presence can enhance the product’s appeal to consumers seeking functional or premium ingredients for their pets.

Pork
Pork
Sus Scrofa Domesticus, Domestic Pig, Swine, Porcine
Origin
Role
Functional Benefits
Summary
Pork is the meat derived from domesticated pigs and is classified as an animal-based ingredient. It serves as a high-quality source of protein and essential amino acids, supporting muscle maintenance and overall health in pets. In pet food, pork is typically used in its natural, whole form, providing both palatability and nutritional value for dogs and cats.
Manufacturer Benefits
Pork is included as a primary animal protein source to support muscle maintenance and overall nutrition in pet food formulations. It also serves as a palatable ingredient that can enhance flavour and appeal for pets.

Pork Bone
Pork Bone
Sus Scrofa Domesticus Bone, Porcine Bone, Swine Bone, Hog Bone
Origin
Role
Functional Benefits
Summary
Pork bone is an animal-derived ingredient sourced from pigs, commonly included in pet foods for its rich supply of minerals such as calcium and phosphorus. Its primary purpose is to support skeletal health and proper bone development. Pork bone is used in its natural, ground form, allowing pets to benefit from its nutrients while ensuring digestibility and safety in the finished product.
Manufacturer Benefits
Pork bone is included as a natural source of minerals such as calcium and phosphorus, supporting nutritional balance in pet food formulations. It also enhances palatability and can be marketed as a label-friendly, whole-food ingredient.

Pork Cartilage
Pork Cartilage
Porcine Cartilage, Sus Scrofa Cartilage, Swine Cartilage, Sus Scrofa
Origin
Role
Functional Benefits
Summary
Pork cartilage is a structural tissue derived from pigs (animal origin), commonly included in pet foods for its natural source of collagen and glucosamine, which support joint health and mobility. It is used in its natural form, providing both nutritional and functional benefits. Pork cartilage also contributes to palatability and texture, making it a valuable ingredient in premium pet diets.
Manufacturer Benefits
Pork cartilage is included as a natural source of glucosamine and chondroitin, which are marketed for joint health benefits in pets. Its presence can enhance the product’s appeal to consumers seeking functional ingredients while utilising animal by-products efficiently.

Apple
Apple
Malus Domestica, Pyrus Malus, Malus Pumila, E Malus
Origin
Role
Functional Benefits
Summary
Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.
Manufacturer Benefits
Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.

Banana
Banana
Musa Spp., Musa Fruit, Musa Paradisiaca
Origin
Role
Functional Benefits
Summary
Banana is a fruit derived from the Musa plant, classified as a plant-based ingredient. It is primarily included in pet food for its natural source of dietary fibre, vitamins, and minerals, supporting digestive health and overall wellbeing. In pet food formulations, banana is used in its natural form, ensuring pets benefit from its inherent nutrients and palatability.
Manufacturer Benefits
Banana is included as a natural source of carbohydrates, vitamins, and minerals, contributing to the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to health-conscious consumers seeking recognisable, whole-food components.

Carrot
Carrot
Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot
Origin
Role
Functional Benefits
Summary
Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.
Manufacturer Benefits
Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Lettuce
Lettuce
Lactuca Sativa, Garden Lettuce, Head Lettuce, Cos Lettuce
Origin
Role
Functional Benefits
Summary
Lettuce is a leafy green vegetable of plant origin, commonly included in pet foods for its fibre content and low-calorie profile. It primarily supports digestive health and hydration due to its high water content. In pet food formulations, lettuce is used in its natural, whole form, providing a source of vitamins and minerals while contributing to overall dietary variety.
Manufacturer Benefits
Lettuce is included as a label-friendly ingredient to appeal to consumers seeking recognisable vegetables in pet food formulations. It provides minimal nutritional value to dogs but can serve as a low-cost bulk-adding agent.

Green Beans
Green Beans
Phaseolus Vulgaris, String Beans, Snap Beans, Haricot Vert
Origin
Role
Functional Benefits
Summary
Green beans are the immature pods of the common bean plant (Phaseolus vulgaris), originating from a plant source. They are included in pet food primarily for their dietary fibre content, which supports digestive health, and as a source of vitamins and minerals. Green beans are used in their natural, whole form, providing a minimally processed, nutrient-rich ingredient for balanced pet nutrition.
Manufacturer Benefits
Green beans are included as a label-friendly vegetable ingredient to appeal to pet owners seeking recognisable, whole-food components. They also provide a cost-effective source of fibre and bulk, supporting digestive health and satiety in pet food formulations.

Celery
Celery
Apium Graveolens, E416, Celeriac, Ajmoda
Origin
Role
Functional Benefits
Summary
Celery is a plant-based ingredient derived from the stalks of the Apium graveolens plant. It is included in pet food primarily for its fibre content and as a source of vitamins and minerals, supporting digestive health and overall wellbeing. Celery is used in its natural form, ensuring pets benefit from its inherent nutrients and phytonutrients without synthetic alteration.
Manufacturer Benefits
Celery is included as a label-friendly ingredient to appeal to health-conscious consumers, enhancing the product’s perceived nutritional value. It may also contribute trace vitamins and fibre, though its functional impact on the pet’s diet is minimal.

Broccoli
Broccoli
Brassica Oleracea Italica, Calabrese, Sprouting Broccoli, EATME Broccoli
Origin
Role
Functional Benefits
Summary
Broccoli is a nutrient-rich vegetable derived from the plant species Brassica oleracea. As a plant-based ingredient, it is included in pet food primarily for its dietary fibre, vitamins, and antioxidant content, supporting digestive health and immune function. Broccoli is used in its natural form, ensuring pets benefit from its whole-food nutritional profile without synthetic alteration.
Manufacturer Benefits
Broccoli is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute small amounts of fibre, vitamins, and antioxidants, supporting marketing claims of added health benefits.

Orange
Orange
Citrus Sinensis, Sweet Orange, Navel Orange, Valencia Orange
Origin
Role
Functional Benefits
Summary
Orange is a citrus fruit of plant origin, valued for its rich vitamin C content and natural antioxidants. In pet food, orange is primarily included to support immune health and provide dietary fibre. This ingredient is used in its natural form, typically as dried or powdered orange, ensuring pets benefit from its nutrients and bioactive compounds without synthetic alteration.
Manufacturer Benefits
Orange is included as a natural source of vitamins, particularly vitamin C, and antioxidants, which can be highlighted for marketing purposes to appeal to health-conscious consumers. It may also contribute to palatability and provide a label-friendly ingredient that enhances the perceived nutritional value of the product.

Strawberry
Strawberry
Fragaria × Ananassa, Garden Strawberry, Fragaria Ananassa, Fragaria Spp.
Origin
Role
Functional Benefits
Summary
Strawberry is a plant-derived fruit known for its vibrant red colour and natural sweetness. In pet food, strawberry is primarily included as a source of dietary fibre, antioxidants, and vitamin C, supporting immune health and overall wellbeing. Strawberry is used in its natural, whole form, ensuring pets benefit from its full nutritional profile without synthetic alteration.
Manufacturer Benefits
Strawberry is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components in pet food. It may also provide a minor source of antioxidants and vitamins, supporting marketing claims of added nutritional benefits.

Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Origin
Role
Functional Benefits
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Manufacturer Benefits
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Lamb Heart
Lamb Heart
Ovine Heart, Sheep Heart, Ovis Aries Heart, Ovis Aries Cardiac Muscle
Origin
Role
Functional Benefits
Summary
Lamb heart is an animal-derived ingredient sourced from the heart muscle of lambs. It is included in pet food primarily for its high-quality protein and rich supply of essential nutrients such as B vitamins, iron, and taurine, supporting muscle health and overall vitality. Lamb heart is used in its natural, whole-food form, ensuring optimal nutrient availability and palatability for pets.
Manufacturer Benefits
Lamb heart is included as a nutrient-dense organ meat to provide high-quality protein, essential amino acids, and micronutrients, supporting the product’s nutritional profile. Its inclusion also appeals to consumers seeking premium or species-appropriate ingredients in pet food formulations.

Lamb Lung
Lamb Lung
Ovine Lung, Sheep Lung, Ovis Aries Lung, Ovis Aries Pulmo
Origin
Role
Functional Benefits
Summary
Lamb lung is an animal-derived ingredient sourced from the respiratory organ of sheep. It is primarily included in pet food for its high protein content and as a source of essential amino acids, supporting muscle maintenance and overall health. Lamb lung is used in its natural, whole-food form, providing a digestible and palatable protein option for pets.
Manufacturer Benefits
Lamb lung is included as a novel protein source to diversify amino acid profiles and appeal to consumers seeking alternative or limited-ingredient diets. It also serves as a label-friendly ingredient that can enhance product differentiation in the premium pet food market.

Lamb Liver
Lamb Liver
Ovine Liver, Sheep Liver, Ovis Aries Liver, Hepaticus Ovis
Origin
Role
Functional Benefits
Summary
Lamb liver is an animal-derived organ meat sourced from sheep. It is highly valued in pet nutrition for its rich content of essential nutrients, including protein, vitamin A, iron, and B vitamins. Lamb liver is primarily included to support overall health, vitality, and immune function. In premium pet foods, lamb liver is used in its natural, whole food form to maximise nutrient availability and palatability.
Manufacturer Benefits
Lamb liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, making the food more appealing to pets.

Lamb Kidney
Lamb Kidney
Ovine Kidney, Sheep Kidney, Renis Ovis, Ovis Aries Kidney
Origin
Role
Functional Benefits
Summary
Lamb kidney is an animal-derived organ meat sourced from sheep. It is included in pet food primarily for its rich content of high-quality protein, essential vitamins such as B12, and minerals like iron and zinc, supporting overall health and vitality. Lamb kidney is used in its natural, whole-food form, providing a highly bioavailable source of nutrients for pets.
Manufacturer Benefits
Lamb kidney is included as a nutrient-dense organ meat to provide a natural source of protein, vitamins, and minerals, supporting a "whole prey" or biologically appropriate marketing position. Its inclusion can enhance the nutritional profile and appeal to consumers seeking premium, species-appropriate diets for their pets.

Lamb Trachea
Lamb Trachea
Ovine Trachea, Sheep Trachea, Ovis Aries Trachea, Ovine Windpipe
Origin
Role
Functional Benefits
Summary
Lamb trachea is an animal-derived ingredient sourced from the windpipe of lambs. It is primarily included in pet food for its natural content of glucosamine and chondroitin, which support joint health and mobility. Lamb trachea is used in its natural, whole form, providing both nutritional value and a source of natural chewing enjoyment for pets.
Manufacturer Benefits
Lamb trachea is included as a natural source of glucosamine and chondroitin, supporting joint health claims for marketing purposes. It also serves as a palatable, protein-rich ingredient that appeals to pet owners seeking minimally processed, species-appropriate components.

Goat Heart
Goat Heart
Capra Hircus Heart, Caprine Heart, Capra Hircus Cardiac Muscle, Caprine Cardiac Muscle
Origin
Role
Functional Benefits
Summary
Goat heart is an animal-derived organ meat sourced from goats. It is included in pet food primarily for its rich protein content and as a natural source of essential vitamins and minerals, such as iron, zinc, and B vitamins. Goat heart is used in its natural, whole food form, providing highly bioavailable nutrients to support muscle development and overall health in pets.
Manufacturer Benefits
Goat heart is included as a nutrient-dense organ meat, providing a natural source of protein, essential amino acids, and micronutrients to support canine health. Its use can also enhance product palatability and appeal to consumers seeking whole-prey or novel protein formulations.

Goat Liver
Goat Liver
Capra Hircus Liver, Caprine Liver, Capra Liver, Caprine Hepatic Tissue
Origin
Role
Functional Benefits
Summary
Goat liver is an animal-derived organ meat sourced from goats. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin A, iron, and B vitamins. Goat liver is used in its natural, whole food form, providing a highly bioavailable source of nutrients to support overall pet health.
Manufacturer Benefits
Goat liver is included as a nutrient-dense organ meat to provide a natural source of protein, vitamins, and minerals, supporting the nutritional profile of the product. Its inclusion also enhances palatability, making the food more appealing to pets.

Goat Lung
Goat Lung
Capra Hircus Lung, Caprine Lung, Pulmo Caprae, Capra Lung
Origin
Role
Functional Benefits
Summary
Goat lung is an animal-derived ingredient sourced from the respiratory organ of goats. It is primarily included in pet food for its high protein content and as a source of essential amino acids, supporting muscle maintenance and overall health. Goat lung is used in its natural, whole-food form, providing a novel protein option that may benefit pets with common protein sensitivities.
Manufacturer Benefits
Goat lung is included as a novel animal protein source to diversify protein options and appeal to consumers seeking alternative or hypoallergenic ingredients. It also serves as a label-friendly ingredient that can enhance product differentiation in the premium pet food market.

Goat Kidney
Goat Kidney
Capra Hircus Kidney, Caprine Kidney, Ren Caprinum, Ren Capra Hircus
Origin
Role
Functional Benefits
Summary
Goat kidney is an animal-derived organ meat sourced from goats. It is included in pet food primarily for its rich content of high-quality protein, essential vitamins such as B12, and minerals like iron and selenium, supporting overall health and vitality. Goat kidney is used in its natural, whole food form, providing a biologically appropriate source of nutrients for pets.
Manufacturer Benefits
Goat kidney is included as a novel animal protein source to diversify amino acid profiles and appeal to consumers seeking alternative or limited-ingredient diets. Its use can also enhance product marketing by highlighting unique or premium animal ingredients.

Goat Trachea
Goat Trachea
Capra Hircus Trachea, Caprine Trachea, Caprine Windpipe, Capra Hircus Windpipe
Origin
Role
Functional Benefits
Summary
Goat trachea is an animal-derived ingredient sourced from the windpipe of goats. It is primarily included in pet food for its natural content of glucosamine and chondroitin, which support joint health and mobility. Goat trachea is used in its natural, whole form, providing both nutritional benefits and a source of natural chewing enrichment for pets.
Manufacturer Benefits
Goat trachea is included as a novel protein source that provides natural glucosamine and chondroitin, supporting joint health claims for marketing differentiation. Its unique origin also appeals to consumers seeking alternative or hypoallergenic ingredients for their pets.

Wheatgrass
Wheatgrass
Triticum Aestivum, Wheat Grass Juice, Young Wheat Plant, Green Wheat Shoots
Origin
Role
Functional Benefits
Summary
Wheatgrass is the young, green shoots of the common wheat plant (Triticum aestivum), classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of vitamins, minerals, and antioxidants, supporting overall health and immune function. Wheatgrass is used in its natural form, typically dried and powdered, to optimise nutrient retention and digestibility for pets.
Manufacturer Benefits
Wheatgrass is included as a label-friendly ingredient to appeal to health-conscious consumers, enhancing the perceived nutritional value of the product. It may also provide trace vitamins and antioxidants, though its functional impact on pet nutrition is minimal at typical inclusion rates.

Nettle
Nettle
Urtica Dioica, Stinging Nettle, Common Nettle, Urtica Spp.
Origin
Role
Functional Benefits
Summary
Nettle is a leafy green plant ingredient derived from the stinging nettle (Urtica dioica), commonly found in temperate regions. It is included in pet food primarily for its natural source of vitamins, minerals, and antioxidants, supporting overall health and wellbeing. Nettle is used in its natural, dried form, ensuring pets benefit from its nutrients without the stinging properties present in the fresh plant.
Manufacturer Benefits
Nettle is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with natural botanicals. It may also be used for its perceived functional benefits, such as providing trace nutrients or antioxidants, though its impact on pet nutrition is minimal at typical inclusion rates.

Dandelion
Dandelion
Taraxacum Officinale, Taraxaci Herba, Taraxaci Radix, Lion's Tooth
Origin
Role
Functional Benefits
Summary
Dandelion is a plant-derived ingredient sourced from the leaves and roots of the Taraxacum officinale plant. It is primarily included in pet food for its natural prebiotic fibre content, which supports digestive health and beneficial gut bacteria. Dandelion is used in its natural, whole form, ensuring pets receive its full spectrum of nutrients and bioactive compounds.
Manufacturer Benefits
Dandelion is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural and holistic pet nutrition. It may also serve as a source of fibre and micronutrients, though its functional impact on the pet food is typically minimal.

Linseed Meal
Linseed Meal
Flaxseed Meal, Flax Meal, Linum Usitatissimum Meal, Flaxseed Cake
Origin
Role
Functional Benefits
Summary
Linseed meal is a plant-derived ingredient produced from the ground seeds of the flax plant (Linum usitatissimum) after oil extraction. It is primarily included in pet food as a source of dietary fibre, protein, and omega-3 fatty acids, supporting digestive and skin health. Linseed meal is used in its natural, ground form to optimise nutrient availability and palatability for pets.
Manufacturer Benefits
Linseed meal is included as a cost-effective source of plant-based protein and omega-3 fatty acids, supporting nutritional labelling claims. It also serves as a fibre source to aid digestive health in pet food formulations.

Goat Whey
Goat Whey
Caprae Whey, Capra Whey, Capra Aegagrus Hircus Whey, Caprae Lac Whey
Origin
Role
Functional Benefits
Summary
Goat whey is a liquid by-product derived from the cheese-making process using goat’s milk, making it an animal-origin ingredient. It is primarily included in pet food for its high-quality protein content and bioavailable nutrients, supporting muscle maintenance and overall health. Goat whey is used in its natural, liquid or dried form, ensuring optimal digestibility and nutrient retention for pets.
Manufacturer Benefits
Goat whey is included as a highly digestible protein source that can enhance the amino acid profile of the product. It may also serve as a label-friendly ingredient appealing to consumers seeking novel or alternative animal proteins.

Psyllium Husk
Psyllium Husk
Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata
Origin
Role
Functional Benefits
Summary
Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.
Manufacturer Benefits
Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.

Kelp
Kelp
Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed
Origin
Role
Functional Benefits
Summary
Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.
Manufacturer Benefits
Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Turmeric
Turmeric
Curcuma Longa, Indian Saffron, Jiang Huang, E100
Origin
Role
Functional Benefits
Summary
Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.
Manufacturer Benefits
Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Fulvic Acid
Fulvic Acid
Humic Acid Fraction, Fulvate, Fulvates, Humic Substances
Origin
Role
Functional Benefits
Summary
Fulvic acid is an organic compound derived from the decomposition of plant material, categorised as a naturally occurring substance. It is primarily included in pet food for its potential to enhance nutrient absorption and support gut health. Fulvic acid is not used in its raw, unrefined state; instead, it is utilised as a purified extract to ensure safety and bioavailability in animal diets.
Manufacturer Benefits
Fulvic acid is included as a functional additive to support nutrient absorption and gut health, aligning with consumer demand for holistic and wellness-focused pet foods. Its presence also serves as a marketing differentiator, appealing to pet owners seeking advanced or natural supplementation.
Ingredients Splitting
Score Card
Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.
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- Overall ScoreScore Info
As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.
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Frequently Asked Questions
What Are Dog Supplements?
Dog supplements are products specifically formulated to complement your pet’s diet. They provide essential vitamins, minerals, and other nutrients that may be missing from their food or needed in greater amounts due to specific health concerns. While most commercial dog foods are designed to be nutritionally complete, supplements can address particular health issues, support aging joints, boost immunity, and much more.
Supplements for dogs come in various forms, including pills, powders, chewables, and liquids, making it easier to incorporate them into your dog’s daily routine.
Why Do Dogs Need Supplements?
Dog supplements are products specifically formulated to complement your pet’s diet. They provide essential vitamins, minerals, and other nutrients that may be missing from their food or needed in greater amounts due to specific health concerns. While most commercial dog foods are designed to be nutritionally complete, supplements can address particular health issues, support aging joints, boost immunity, and much more.
Supplements for dogs come in various forms, including pills, powders, chewables, and liquids, making it easier to incorporate them into your dog’s daily routine.
About the Brand
Big Dog Pet Food
Big Dog Pet Foods is a prominent Australian manufacturer of raw, biologically appropriate meals and treats for dogs.
Their range features nutrient dense, frozen recipes designed to support optimal health and vitality through natural, whole food ingredients.
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