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Back to ExploreBig Dog Pet Food
Wellbeing Raw Dog Food
3kg
Dog Directory saved you
8%
this week.
Imagine what you could save in a year...

Overview

Big Dog's Wellbeing Raw Dog Food is a lower-fat recipe from their Scientific range, formulated for overweight dogs, senior dogs, or those requiring broader dietary health support. The recipe combines turkey, beef, Tasmanian salmon, and goat organ meats with a herbal blend of turmeric, jiaogulan, herb robert, nettle, gotu kola, and dandelion, which Big Dog states is designed to support liver, kidney, and cardiovascular function. The reduced fat content positions this as a leaner alternative within the range.


Nutritional Analysis

Protein
12.5
%
0%
Fat
7.5
%
0%
Fibre
1
%
0%
Ash
3
%
0%
Carbohydrates
2
%
0%
Moisture
75
%
0%
Energy
115
0
 kcal/100g

Ingredients

Turkey (Meat, Crushed Bone & Cartilage), Beef (Meat, Liver, Kidney, Washed Tripe, Spleen), Tasmanian Salmon, Apple, Goat (Heart, Liver, Lung, Kidney, Trachea), Carrots, Green Bananas, Lettuce, Green Beans, Dolomite, Sprouted Wheatgrass, Orange, Strawberries, Blueberries, Whole Chicken Eggs, Psyllium, Goats Whey, Kelp, Herbal Blend (Turmeric, Jiaogulan, Herb Robert, Nettle, Gotu Kola, Dandelion), Fulvic Acid.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh minced turkey, pinkish-red with a moist, chunky texture, suitable for healthy dog food recipes
Turkey
Turkey
Meleagris Gallopavo, Domestic Turkey, Meleagris Spp., Gallopavo
Summary
Turkey is a lean animal protein sourced from domesticated birds, commonly used in premium pet foods. It provides essential amino acids to support muscle maintenance and overall health. Turkey is included in its natural, whole food form, offering a highly digestible protein source along with important vitamins and minerals. Its use helps optimise palatability and nutritional value in pet diets.
Why it's used?
Turkey is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking premium or novel protein options.
Four clean, beige turkey bone pieces with smooth texture on a white background, suitable for dog nutrition
Turkey Bone
Turkey Bone
Meleagris Gallopavo Bone, Meleagris Gallopavo Skeleton, Turkey Skeletal Tissue, Meleagris Gallopavo Os
Summary
Turkey bone is an animal-derived ingredient sourced from the skeletal remains of turkeys. It is primarily included in pet food for its role in providing essential minerals such as calcium and phosphorus, which support healthy bone development and maintenance. Turkey bone is used in its natural, ground form, allowing for safe consumption and optimal nutrient absorption by pets.
Why it's used?
Turkey bone is included as a natural source of minerals such as calcium and phosphorus, supporting nutritional balance in pet food formulations. It may also be used to enhance product labelling by highlighting whole-prey or natural ingredient claims.
Raw turkey cartilage pieces, pale pink and firm with a bony texture, displayed as a nutritious dog food ingredient
Turkey Cartilage
Turkey Cartilage
Meleagris Gallopavo Cartilage, Gallopavo Cartilage, Turkey Sternum Cartilage, Meleagris Gallopavo Sternum Cartilage
Summary
Turkey cartilage is a natural animal-derived ingredient sourced from the connective tissues of turkeys. It is primarily included in pet food for its rich content of natural glucosamine and chondroitin, which support joint health and mobility. Turkey cartilage is used in its whole, natural form, providing a bioavailable source of these beneficial compounds for optimal pet wellbeing.
Why it's used?
Turkey cartilage is included as a natural source of glucosamine and chondroitin, which are marketed for joint health benefits. Its presence can enhance the product’s appeal to consumers seeking functional or premium ingredients for their pets.
Fresh beef mince formed into a round ball, bright red with a coarse, moist texture, suitable for dog food
Beef
Beef
Bovine Meat, Bos Taurus, Ox Meat, Cow Meat
Summary
Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.
Why it's used?
Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.
Fresh beef liver slice, dark reddish-brown with a smooth, glossy texture, ideal for dog nutrition and treats
Beef Liver
Beef Liver
Bovine Liver, Bos Taurus Liver, Ox Liver, Cattle Liver
Summary
Beef liver is an animal-derived organ meat sourced from cattle, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as A and B12, and minerals like iron and zinc. In pet food, beef liver is used in its natural, whole-food form, providing both palatability and significant nutritional benefits to support overall health.
Why it's used?
Beef liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving flavour to increase acceptance by pets.
Fresh beef kidney with deep reddish-brown colour, smooth glossy surface and distinct lobed sections, ideal for dog nutrition
Beef Kidney
Beef Kidney
Bovine Kidney, Bos Taurus Kidney, Ox Kidney, E1104
Summary
Beef kidney is an organ meat derived from cattle and is classified as an animal-based ingredient. It is a rich source of high-quality protein, essential vitamins such as B12, and minerals including iron and zinc, supporting overall health and vitality in pets. Beef kidney is used in its natural, whole-food form, providing bioavailable nutrients and contributing to a balanced, species-appropriate diet.
Why it's used?
Beef kidney is included as a nutrient-dense organ meat to provide high-quality protein, essential vitamins, and minerals, supporting the nutritional profile of the product. Its inclusion also appeals to consumers seeking species-appropriate, whole-prey ingredients in pet food formulations.
Raw beef tripe with pale honeycomb texture and pink, wrinkled flesh, commonly used in natural dog food diets
Beef Tripe
Beef Tripe
Cattle Stomach, Bovine Stomach, Bovine Tripe, Bos Taurus Stomach
Summary
Beef tripe is the edible stomach lining of cattle, classified as an animal-derived ingredient. It is valued in pet food for its high protein content and rich supply of essential nutrients, including vitamins and minerals that support overall health. Beef tripe is incorporated in its natural, whole-food form, providing both palatability and nutritional benefits to companion animals.
Why it's used?
Beef tripe is included as a highly palatable animal protein source to enhance flavour and encourage consumption. It also serves as a label-friendly ingredient that appeals to consumers seeking natural, meat-based components in pet food.
Fresh raw beef spleen, dark red and glossy with a smooth, curved surface and a small patch of pale fat visible
Beef Spleen
Beef Spleen
Bovine Spleen, Bos Taurus Spleen, Spleen (Bovine), Spleen (Bos Taurus)
Summary
Beef spleen is an animal-derived organ meat sourced from cattle. It is included in pet food primarily for its rich content of protein, iron, and essential vitamins such as B12, supporting healthy blood and energy metabolism. Beef spleen is used in its natural, whole-food form, providing a highly bioavailable source of nutrients for optimal pet health.
Why it's used?
Beef spleen is included as a nutrient-dense organ meat to enhance the protein and micronutrient profile of the product. Its use also supports marketing claims of whole-prey or biologically appropriate diets, appealing to consumers seeking natural, species-appropriate ingredients.
Fresh minced salmon with a moist, pink texture and visible chunks, perfect as a healthy dog food ingredient
Salmon
Salmon
Salmo Salar, Atlantic Salmon, Pacific Salmon, Oncorhynchus Spp.
Summary
Salmon is a nutrient-rich fish sourced from cold, clean waters and is classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and joint health. Salmon is used in its natural form, ensuring pets benefit from its full nutritional profile and bioavailable nutrients.
Why it's used?
Salmon is included as a high-quality protein and omega-3 fatty acid source to support skin and coat health, appealing to consumers seeking premium or functional pet foods. Its presence also enhances palatability and serves as a marketing differentiator on product labelling.
Red and yellow apple with smooth, shiny skin and a small stem, displayed whole on a plain background
Apple
Apple
Malus Domestica, Pyrus Malus, Malus Pumila, E Malus
Summary
Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.
Why it's used?
Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.
Raw goat heart with a glossy, deep red surface and trimmed pale fat, fresh and ideal for dog nutrition
Goat Heart
Goat Heart
Capra Hircus Heart, Caprine Heart, Capra Hircus Cardiac Muscle, Caprine Cardiac Muscle
Summary
Goat heart is an animal-derived organ meat sourced from goats. It is included in pet food primarily for its rich protein content and as a natural source of essential vitamins and minerals, such as iron, zinc, and B vitamins. Goat heart is used in its natural, whole food form, providing highly bioavailable nutrients to support muscle development and overall health in pets.
Why it's used?
Goat heart is included as a nutrient-dense organ meat, providing a natural source of protein, essential amino acids, and micronutrients to support canine health. Its use can also enhance product palatability and appeal to consumers seeking whole-prey or novel protein formulations.
Fresh goat liver, deep reddish-brown, smooth and glossy, shown whole on a plain background
Goat Liver
Goat Liver
Capra Hircus Liver, Caprine Liver, Capra Liver, Caprine Hepatic Tissue
Summary
Goat liver is an animal-derived organ meat sourced from goats. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin A, iron, and B vitamins. Goat liver is used in its natural, whole food form, providing a highly bioavailable source of nutrients to support overall pet health.
Why it's used?
Goat liver is included as a nutrient-dense organ meat to provide a natural source of protein, vitamins, and minerals, supporting the nutritional profile of the product. Its inclusion also enhances palatability, making the food more appealing to pets.
Fresh goat lung, pinkish-red with a smooth, slightly marbled texture, displayed as a nutritious ingredient for dogs
Goat Lung
Goat Lung
Capra Hircus Lung, Caprine Lung, Pulmo Caprae, Capra Lung
Summary
Goat lung is an animal-derived ingredient sourced from the respiratory organ of goats. It is primarily included in pet food for its high protein content and as a source of essential amino acids, supporting muscle maintenance and overall health. Goat lung is used in its natural, whole-food form, providing a novel protein option that may benefit pets with common protein sensitivities.
Why it's used?
Goat lung is included as a novel animal protein source to diversify protein options and appeal to consumers seeking alternative or hypoallergenic ingredients. It also serves as a label-friendly ingredient that can enhance product differentiation in the premium pet food market.
Fresh raw goat kidney with a smooth, glossy reddish-brown surface and pale centre, suitable for dog nutrition
Goat Kidney
Goat Kidney
Capra Hircus Kidney, Caprine Kidney, Ren Caprinum, Ren Capra Hircus
Summary
Goat kidney is an animal-derived organ meat sourced from goats. It is included in pet food primarily for its rich content of high-quality protein, essential vitamins such as B12, and minerals like iron and selenium, supporting overall health and vitality. Goat kidney is used in its natural, whole food form, providing a biologically appropriate source of nutrients for pets.
Why it's used?
Goat kidney is included as a novel animal protein source to diversify amino acid profiles and appeal to consumers seeking alternative or limited-ingredient diets. Its use can also enhance product marketing by highlighting unique or premium animal ingredients.
Raw goat trachea with a pale, ribbed tube and pinkish ends, meaty texture, ideal as a natural dog treat
Goat Trachea
Goat Trachea
Capra Hircus Trachea, Caprine Trachea, Caprine Windpipe, Capra Hircus Windpipe
Summary
Goat trachea is an animal-derived ingredient sourced from the windpipe of goats. It is primarily included in pet food for its natural content of glucosamine and chondroitin, which support joint health and mobility. Goat trachea is used in its natural, whole form, providing both nutritional benefits and a source of natural chewing enrichment for pets.
Why it's used?
Goat trachea is included as a novel protein source that provides natural glucosamine and chondroitin, supporting joint health claims for marketing differentiation. Its unique origin also appeals to consumers seeking alternative or hypoallergenic ingredients for their pets.
Fresh whole carrot with bright orange skin and smooth, firm texture standing upright on a plain background
Carrot
Carrot
Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot
Summary
Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.
Why it's used?
Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.
Ripe yellow banana with smooth skin and brown stem, curved and unpeeled on a plain background
Banana
Banana
Musa Spp., Musa Fruit, Musa Paradisiaca
Summary
Banana is a fruit derived from the Musa plant, classified as a plant-based ingredient. It is primarily included in pet food for its natural source of dietary fibre, vitamins, and minerals, supporting digestive health and overall wellbeing. In pet food formulations, banana is used in its natural form, ensuring pets benefit from its inherent nutrients and palatability.
Why it's used?
Banana is included as a natural source of carbohydrates, vitamins, and minerals, contributing to the nutritional profile of the product. It also serves as a label-friendly ingredient that appeals to health-conscious consumers seeking recognisable, whole-food components.
Fresh green lettuce with crisp, layered leaves and a firm stem, perfect for healthy dog-friendly salads and snacks
Lettuce
Lettuce
Lactuca Sativa, Garden Lettuce, Head Lettuce, Cos Lettuce
Summary
Lettuce is a leafy green vegetable of plant origin, commonly included in pet foods for its fibre content and low-calorie profile. It primarily supports digestive health and hydration due to its high water content. In pet food formulations, lettuce is used in its natural, whole form, providing a source of vitamins and minerals while contributing to overall dietary variety.
Why it's used?
Lettuce is included as a label-friendly ingredient to appeal to consumers seeking recognisable vegetables in pet food formulations. It provides minimal nutritional value to dogs but can serve as a low-cost bulk-adding agent.
Fresh green beans with smooth, vibrant green skin and crisp texture arranged on a plain, light background
Green Beans
Green Beans
Phaseolus Vulgaris, String Beans, Snap Beans, Haricot Vert
Summary
Green beans are the immature pods of the common bean plant (Phaseolus vulgaris), originating from a plant source. They are included in pet food primarily for their dietary fibre content, which supports digestive health, and as a source of vitamins and minerals. Green beans are used in their natural, whole form, providing a minimally processed, nutrient-rich ingredient for balanced pet nutrition.
Why it's used?
Green beans are included as a label-friendly vegetable ingredient to appeal to pet owners seeking recognisable, whole-food components. They also provide a cost-effective source of fibre and bulk, supporting digestive health and satiety in pet food formulations.
Fine off-white dolomite powder with a soft, smooth texture, used as a mineral supplement for dogs
Dolomite
Dolomite
Calcium Magnesium Carbonate, E529, CaMg(CO3)2, Calcium Magnesium Carbonate Mineral
Summary
Dolomite is a naturally occurring mineral composed primarily of calcium magnesium carbonate, sourced from sedimentary rock deposits. In pet food, it serves as a supplementary source of both calcium and magnesium, supporting bone health and metabolic functions. Dolomite is not used in its raw mineral state; instead, it is processed into a fine, food-grade powder to optimise safety, digestibility, and nutrient absorption.
Why it's used?
Dolomite is included as a cost-effective mineral supplement to provide calcium and magnesium, supporting nutritional balance in pet food formulations. Its use helps manufacturers meet labelling requirements for essential minerals while maintaining product affordability.
Fine green wheatgrass powder with a soft, textured surface, commonly used as a healthy dog supplement
Wheatgrass
Wheatgrass
Triticum Aestivum, Wheat Grass Juice, Young Wheat Plant, Green Wheat Shoots
Summary
Wheatgrass is the young, green shoots of the common wheat plant (Triticum aestivum), classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of vitamins, minerals, and antioxidants, supporting overall health and immune function. Wheatgrass is used in its natural form, typically dried and powdered, to optimise nutrient retention and digestibility for pets.
Why it's used?
Wheatgrass is included as a label-friendly ingredient to appeal to health-conscious consumers, enhancing the perceived nutritional value of the product. It may also provide trace vitamins and antioxidants, though its functional impact on pet nutrition is minimal at typical inclusion rates.
Whole orange with bright orange skin, dimpled texture and green stem, fresh and ripe, ideal for dog health benefits
Orange
Orange
Citrus Sinensis, Sweet Orange, Navel Orange, Valencia Orange
Summary
Orange is a citrus fruit of plant origin, valued for its rich vitamin C content and natural antioxidants. In pet food, orange is primarily included to support immune health and provide dietary fibre. This ingredient is used in its natural form, typically as dried or powdered orange, ensuring pets benefit from its nutrients and bioactive compounds without synthetic alteration.
Why it's used?
Orange is included as a natural source of vitamins, particularly vitamin C, and antioxidants, which can be highlighted for marketing purposes to appeal to health-conscious consumers. It may also contribute to palatability and provide a label-friendly ingredient that enhances the perceived nutritional value of the product.
Fresh strawberry with bright red skin, yellow seeds and green leafy top, showing juicy, vibrant texture
Strawberry
Strawberry
Fragaria × Ananassa, Garden Strawberry, Fragaria Ananassa, Fragaria Spp.
Summary
Strawberry is a plant-derived fruit known for its vibrant red colour and natural sweetness. In pet food, strawberry is primarily included as a source of dietary fibre, antioxidants, and vitamin C, supporting immune health and overall wellbeing. Strawberry is used in its natural, whole form, ensuring pets benefit from its full nutritional profile without synthetic alteration.
Why it's used?
Strawberry is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components in pet food. It may also provide a minor source of antioxidants and vitamins, supporting marketing claims of added nutritional benefits.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Whole brown egg with smooth shell and natural texture, oval-shaped, a nutritious egg ingredient for dogs
Egg
Egg
Hen Egg, Chicken Egg, Gallus Gallus Domesticus Egg, Avian Egg
Summary
Egg is an animal-derived ingredient sourced from poultry, commonly used in pet food for its high-quality protein and essential amino acids. It provides vital nutrients that support muscle development and overall health. In pet food, egg is typically included in its natural, whole form—either as dried or fresh egg—ensuring optimal digestibility and nutrient availability for pets.
Why it's used?
Egg is included as a high-quality, bioavailable protein source to support muscle development and overall nutrition. It also enhances the product’s nutritional profile, appealing to consumers seeking premium or natural pet food options.
Finely chopped parsley with vibrant green colour and coarse texture, commonly used as a fresh herb in dog food
Parsley
Parsley
Petroselinum Crispum, Garden Parsley, Common Parsley, E461
Summary
Parsley is a leafy herb of plant origin, commonly used in pet food for its natural antioxidant properties and as a source of vitamins such as vitamin K and C. It is primarily included to support immune health and freshen breath. In pet food formulations, parsley is used in its natural, whole form, ensuring the retention of its beneficial phytonutrients and fibre content.
Why it's used?
Parsley is included as a label-friendly ingredient to appeal to pet owners seeking natural or recognisable components in pet food. It may also be added for its perceived breath-freshening properties, though its functional impact on canine nutrition is minimal.
Fine off-white goat whey powder with a smooth, slightly grainy texture, suitable for dog health supplements
Goat Whey
Goat Whey
Caprae Whey, Capra Whey, Capra Aegagrus Hircus Whey, Caprae Lac Whey
Summary
Goat whey is a liquid by-product derived from the cheese-making process using goat’s milk, making it an animal-origin ingredient. It is primarily included in pet food for its high-quality protein content and bioavailable nutrients, supporting muscle maintenance and overall health. Goat whey is used in its natural, liquid or dried form, ensuring optimal digestibility and nutrient retention for pets.
Why it's used?
Goat whey is included as a highly digestible protein source that can enhance the amino acid profile of the product. It may also serve as a label-friendly ingredient appealing to consumers seeking novel or alternative animal proteins.
Fresh green kale leaves with curly edges and crisp texture, perfect for healthy dog diets in Australia
Kale
Kale
Brassica Oleracea, Borecole, Leaf Cabbage, Eru
Summary
Kale is a leafy green vegetable of plant origin, belonging to the Brassica family. It is included in pet food primarily for its rich content of vitamins, minerals, and antioxidants, supporting overall health and immune function. In pet food formulations, kale is used in its natural form, providing a source of dietary fibre and phytonutrients to optimise nutritional value.
Why it's used?
Kale is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a source of vitamins and fibre, though its functional impact on pet nutrition is typically minimal at the inclusion levels used.
Bright yellow turmeric powder with a fine, slightly grainy texture, commonly used as a natural dog supplement
Turmeric
Turmeric
Curcuma Longa, Indian Saffron, Jiang Huang, E100
Summary
Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.
Why it's used?
Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.
Fine light brown jiaogulan powder with a soft, sandy texture, displayed in a neat circular mound on a plain background
Jiaogulan
Jiaogulan
Gynostemma Pentaphyllum, Southern Ginseng, Miracle Grass, Five-Leaf Ginseng
Summary
Jiaogulan is a climbing vine from the plant family Cucurbitaceae, native to parts of Asia. It is included in pet food for its antioxidant properties, supporting overall health and immune function. Jiaogulan is used in its natural, dried leaf form, ensuring the preservation of its bioactive compounds for optimal nutritional benefit in premium pet diets.
Why it's used?
Jiaogulan is included as a functional botanical ingredient, often marketed for its purported antioxidant and adaptogenic properties to appeal to health-conscious consumers. Its presence can enhance the product’s label appeal without significantly impacting formulation costs or palatability.
Fine, light brown Herb Robert powder with a soft, even texture, used as a natural dog supplement
Herb Robert
Herb Robert
Geranium Robertianum, Stinking Bob, Red Robin, Death Come Quickly
Summary
Herb Robert is a plant-derived ingredient, sourced from the aerial parts of the Geranium robertianum herb. It is primarily included for its natural antioxidant properties, supporting cellular health and immune function in pets. In pet food, Herb Robert is used in its natural, dried form, ensuring the retention of its beneficial phytonutrients and bioactive compounds for optimal nutritional value.
Why it's used?
Herb Robert is included as a label-friendly botanical to appeal to consumers seeking natural or holistic ingredients in pet food. Its presence supports marketing claims rather than providing significant nutritional or functional benefits for pets.
Finely chopped dried nettle leaves in a loose green pile, showing rough leafy texture for dog health benefits
Nettle
Nettle
Urtica Dioica, Stinging Nettle, Common Nettle, Urtica Spp.
Summary
Nettle is a leafy green plant ingredient derived from the stinging nettle (Urtica dioica), commonly found in temperate regions. It is included in pet food primarily for its natural source of vitamins, minerals, and antioxidants, supporting overall health and wellbeing. Nettle is used in its natural, dried form, ensuring pets benefit from its nutrients without the stinging properties present in the fresh plant.
Why it's used?
Nettle is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with natural botanicals. It may also be used for its perceived functional benefits, such as providing trace nutrients or antioxidants, though its impact on pet nutrition is minimal at typical inclusion rates.
Finely ground light brown gotu kola powder with a soft, earthy texture, used in natural dog supplements
Gotu Kola
Gotu Kola
Centella Asiatica, Indian Pennywort, Asiatic Pennywort, Brahmi
Summary
Gotu Kola is a plant-derived ingredient sourced from the leaves of Centella asiatica, traditionally used in herbal medicine. Its primary benefit in pet food is to support skin health and cognitive function due to its antioxidant and anti-inflammatory properties. Gotu Kola is incorporated in its natural, whole-leaf form, ensuring pets receive its full spectrum of bioactive compounds.
Why it's used?
Gotu Kola is included as a label-friendly botanical ingredient to appeal to health-conscious consumers, leveraging its reputation for potential wellness benefits. Its presence may enhance product differentiation and perceived value without significantly impacting the nutritional profile for pets.
Fine, light brown dandelion powder with a soft, sandy texture, commonly used as a natural dog supplement
Dandelion
Dandelion
Taraxacum Officinale, Taraxaci Herba, Taraxaci Radix, Lion's Tooth
Summary
Dandelion is a plant-derived ingredient sourced from the leaves and roots of the Taraxacum officinale plant. It is primarily included in pet food for its natural prebiotic fibre content, which supports digestive health and beneficial gut bacteria. Dandelion is used in its natural, whole form, ensuring pets receive its full spectrum of nutrients and bioactive compounds.
Why it's used?
Dandelion is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural and holistic pet nutrition. It may also serve as a source of fibre and micronutrients, though its functional impact on the pet food is typically minimal.
Dark brown fulvic acid powder with a fine, textured surface and subtle ridges in a circular close-up view
Fulvic Acid
Fulvic Acid
Humic Acid Fraction, Fulvate, Fulvates, Humic Substances
Summary
Fulvic acid is an organic compound derived from the decomposition of plant material, categorised as a naturally occurring substance. It is primarily included in pet food for its potential to enhance nutrient absorption and support gut health. Fulvic acid is not used in its raw, unrefined state; instead, it is utilised as a purified extract to ensure safety and bioavailability in animal diets.
Why it's used?
Fulvic acid is included as a functional additive to support nutrient absorption and gut health, aligning with consumer demand for holistic and wellness-focused pet foods. Its presence also serves as a marketing differentiator, appealing to pet owners seeking advanced or natural supplementation.

About


Manufactured
Australia
Type
Frozen Raw
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
Low

PRODUCT TAGS


Grain Free
Gluten Free
Soy Free

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