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Billie's Bowl
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Puppy Dry Food with Aussie Chicken

Puppy Dry Food with Aussie Chicken

Billie's Bowl
5
(
1
)
Billie's Bowl Puppy is a dry food designed for all-breed puppies, built around Aussie chicken and meat as the first two ingredients. DHA supports brain and cognitive development during the early months, while added vitamins and minerals help build a strong immune system. Natural prebiotic fibre supports the gut, and there are no artificial colours or flavours. A practical, accessible puppy food for owners who want a straightforward recipe with locally sourced protein. Suitable from weaning up to around 18 months, or until transitioning to an adult formula.
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Overview

Billie's Bowl Puppy is a dry food designed for all-breed puppies, built around Aussie chicken and meat as the first two ingredients. DHA supports brain and cognitive development during the early months, while added vitamins and minerals help build a strong immune system. Natural prebiotic fibre supports the gut, and there are no artificial colours or flavours.

A practical, accessible puppy food for owners who want a straightforward recipe with locally sourced protein. Suitable from weaning up to around 18 months, or until transitioning to an adult formula.

Nutritional Analysis

Protein
27
%
0%
Fat
12
%
0%
Fibre
4.5
%
0%
Energy
350
0
 kcal/100g

Ingredients

Meat & Meat By-Products (Chicken, Beef, Lamb &/or Pork), Lupins, Wholegrain Barley, Wholegrain Wheat, Cereal By-Products, Tallow, Essential Vitamins & Minerals, Beet Pulp, DHA, Natural Antioxidants.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh raw meat ball with a rich red colour and coarse, moist texture, perfect as a nutritious dog food ingredient
Meat
Meat
Animal Flesh, Muscle Tissue, Animal Protein, Skeletal Muscle
Summary
Meat refers to the edible muscle tissue derived from animals, commonly sourced from species such as chicken, beef, or lamb. It serves as a high-quality source of protein, essential amino acids, and vital nutrients like iron and B vitamins, supporting muscle maintenance and overall health. In pet food, meat is used in its natural form, ensuring optimal nutrient availability and palatability for pets.
Why it's used?
Meat is included as a primary protein source to support essential amino acid requirements and overall nutritional value in pet food. Its presence also enhances palatability, making the product more appealing to pets.
Round, pinkish-red meat by-products formed into a moist, chunky ball, suitable as dog food ingredient
Meat By-Products
Meat By-Products
Animal By-Products, Animal Derivatives, Animal Offal, Animal Spp. By-Products
Summary
Meat by-products are animal-derived ingredients obtained from the non-rendered, clean parts of slaughtered animals, excluding meat, such as organs and tissues. They provide essential proteins, vitamins, and minerals, supporting overall pet health. Meat by-products are used in their natural, edible form, ensuring nutrient density and palatability. Their inclusion helps optimise nutrient profiles and reduce food waste in premium pet foods.
Why it's used?
Meat by-products are included as a cost-effective protein source, utilising parts of the animal not typically consumed by humans to maximise resource efficiency. They contribute essential nutrients while helping manufacturers maintain competitive pricing.
Yellow lupin beans, oval and glossy, clustered on a white background, ideal for dog nutrition and healthy treats
Lupin
Lupin
Lupinus Spp., Lupine, E410, Sweet Lupin
Summary
Lupin is a legume derived from the seeds of the Lupinus plant, commonly grown in Australia. It serves as a high-protein, high-fibre ingredient, supporting muscle maintenance and digestive health in pets. In pet food, lupin is used in its natural, whole seed form, providing a plant-based source of essential amino acids, vitamins, and minerals to optimise overall nutrition.
Why it's used?
Lupin is included as a cost-effective, high-protein legume that can partially replace animal proteins while contributing dietary fibre and essential amino acids. Its use also supports label-friendly marketing by appealing to consumers seeking alternative, plant-based ingredients.
Wholegrain barley grains in a golden-brown pile, smooth and oval-shaped, highlighting their natural texture and colour
Wholegrain Barley
Wholegrain Barley
Barley Grain, Hordeum Vulgare, Barley Kernel, Barley Cereal
Summary
Wholegrain barley is a cereal grain derived from the barley plant (Hordeum vulgare), classified as a plant-based ingredient. It is primarily included in pet food for its high dietary fibre content, which supports digestive health, and as a source of complex carbohydrates for sustained energy. Wholegrain barley is used in its natural, unrefined form, retaining its bran, germ, and endosperm for optimal nutritional value.
Why it's used?
Wholegrain barley is included as a cost-effective carbohydrate source that provides dietary fibre and energy. Its presence also supports marketing efforts by appealing to consumers seeking wholegrain ingredients in pet food formulations.
Wholegrain wheat grains in a natural cluster, golden-brown, smooth and oval-shaped, ideal for dog nutrition
Wholegrain Wheat
Wholegrain Wheat
Whole Wheat, Wholemeal Wheat, Triticum Aestivum, Wheat Wholemeal
Summary
Wholegrain wheat is a cereal grain derived from the entire wheat kernel, including the bran, germ, and endosperm. Sourced from plants, it serves as a rich source of dietary fibre, complex carbohydrates, and essential nutrients, supporting digestive health and sustained energy release. In pet food, wholegrain wheat is used in its natural, unrefined form to maximise nutritional value and maintain ingredient integrity.
Why it's used?
Wholegrain wheat is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. Its use also appeals to consumers seeking recognisable, "whole" ingredients on product labelling.
Fine, light brown cereal by-products powder with a slightly grainy texture, commonly used in dog food ingredients
Cereal By-Products
Cereal By-Products
Cereal Byproducts, Cereal By-Product, Cereal Byproduct, Cereal By-Products Meal
Summary
Cereal by-products are plant-derived ingredients obtained from the processing of grains such as wheat, rice, or barley. They are primarily included in pet food as a source of dietary fibre and energy, supporting digestive health and providing essential nutrients. These by-products are not used in their whole grain form but as milled fractions or bran, optimised for digestibility and nutritional value.
Why it's used?
Cereal by-products are included as a cost-effective carbohydrate source and bulk-adding agent, helping manufacturers optimise production costs while maintaining product texture. They may also contribute to the overall energy content of the pet food.
Creamy, pale yellow tallow with a smooth, glossy texture, shaped as a soft dollop on a plain background
Tallow
Tallow
Rendered Animal Fat, Beef Fat, Suet, Bovine Fat
Summary
Tallow is a rendered fat derived primarily from beef or mutton, making it an animal-based ingredient. It serves as a concentrated source of energy and provides essential fatty acids that support skin and coat health in pets. Tallow is used in its processed form, having been purified from raw animal fat to ensure safety, palatability, and optimal nutrient availability in pet food formulations.
Why it's used?
Tallow is included as a cost-effective animal fat source to provide energy and enhance palatability in pet food formulations. Its use also contributes to desirable texture and mouthfeel, supporting product acceptance by pets.
Too vague to identify
Vitamins
Vitamins
Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Summary
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Why it's used?
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.
Too vague to identify
Minerals
Minerals
Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Summary
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Why it's used?
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.
Light brown, shredded beet pulp with a dry, coarse texture, shown loose in a pile for dog food nutrition
Beet Pulp
Beet Pulp
Dried Sugar Beet Pulp, Sugar Beet Fibre, Beta Vulgaris Pulp, Sugar Beet Residue
Summary
Beet pulp is a fibrous by-product derived from sugar beet plants after sugar extraction. It serves as a valuable source of moderately fermentable fibre, supporting digestive health and stool quality in pets. Beet pulp is incorporated in its dried, processed form rather than as raw beet, ensuring optimal digestibility and nutrient availability for companion animals.
Why it's used?
Beet pulp is included as a cost-effective source of dietary fibre to promote digestive health and stool quality in pets. It also serves as a bulk-adding agent, helping to optimise product texture and satiety.
Golden yellow DHA oil drop with a smooth, glossy texture on a plain background, highlighting its purity and quality
DHA
DHA
Docosahexaenoic Acid, C22:6 n-3, All-Cis-Docosa-4,7,10,13,16,19-Hexaenoic Acid, Eicosapentaenoic Acid Family
Summary
DHA, or docosahexaenoic acid, is a long-chain omega-3 fatty acid derived primarily from marine sources such as fish oil or algae (animal or plant origin). It is included in pet food to support cognitive development, vision, and overall brain health. DHA is not used in its natural raw state but is incorporated as a purified oil or extract to optimise bioavailability and safety.
Why it's used?
DHA is included as a functional ingredient to support cognitive development and visual acuity in pets, particularly in puppies and kittens. Its presence also allows manufacturers to market the product as supporting brain and eye health, appealing to health-conscious consumers.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

About

Brand
Billie's Bowl
Company
Petstock Group
Manufactured
Australia
Type
Kibble
Life Stage
Puppy
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

PRODUCT TAGS

Dairy Free
Soy Free
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Puppy Dry Food with Aussie Chicken
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