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Billie's Bowl
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Joint Health Treats with Aussie Chicken

Overview

Billie's Bowl Joint Health Treats are soft, bite-sized functional treats made with Aussie chicken, glucosamine, chondroitin, green-lipped mussel, and turmeric. This combination targets joint structure, cartilage maintenance, and natural inflammation support in a treat format. No artificial colours or flavours, resealable bag.

A practical everyday joint supplement for dogs who are reluctant to take capsules or powders, and a good preventative option for active dogs, large breeds, and seniors. The small size suits all breeds and makes dosing easy during training or at mealtimes.

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Ingredients

Chicken Meat, Wholegrain Wheat Flour, Vegetable Glycerine, Glucosamine, Chondroitin, Green Lipped Mussel, Turmeric, Potassium Sorbate, Vitamins & Minerals.

Chicken Meat

Chicken Meat

Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat

Summary

Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.

Manufacturer Benefits

Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.

Wholegrain Wheat Flour

Wholegrain Wheat Flour

Whole Wheat Flour, Wholemeal Wheat Flour, Triticum Aestivum Wholemeal, Triticum Aestivum Whole Wheat Flour

Summary

Wholegrain wheat flour is a plant-derived ingredient made by milling the entire wheat kernel, including the bran, germ, and endosperm. It is primarily included in pet food as a source of complex carbohydrates, dietary fibre, and essential nutrients. Wholegrain wheat flour is used in its natural, unrefined form to maximise nutritional value and support digestive health in pets.

Manufacturer Benefits

Wholegrain wheat flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also serves as a binding agent to improve kibble texture and processing efficiency.

Vegetable Glycerine

Vegetable Glycerine

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Summary

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Manufacturer Benefits

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Glucosamine

Glucosamine

2-Amino-2-Deoxy-D-Glucose, D-Glucosamine, Chitosamine, 2-Amino-2-Deoxyglucose

Summary

Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.

Manufacturer Benefits

Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.

Chondroitin

Chondroitin

Chondroitin Sulphate, Chondroitin Polysulphate, Chondroitin Sulphate Sodium, Chondroitin Sulphate (Haliotis Spp.)

Summary

Chondroitin is a naturally occurring compound derived from animal cartilage, commonly sourced from bovine or marine origins. It is primarily included in pet food to support joint health by aiding cartilage resilience and reducing inflammation. Chondroitin is not used in its raw form; instead, it is utilised as chondroitin sulphate, a processed compound that optimises safety and bioavailability for pets.

Manufacturer Benefits

Chondroitin is included as a functional ingredient to support joint health, appealing to consumers seeking products with perceived health benefits for ageing or active pets. Its presence also serves as a marketing differentiator, allowing manufacturers to position the product as premium or specialised.

Green Lipped Mussel

Green Lipped Mussel

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Summary

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Manufacturer Benefits

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Turmeric

Turmeric

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Summary

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Manufacturer Benefits

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Potassium Sorbate

Potassium Sorbate

E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid

Summary

Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.

Manufacturer Benefits

Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.

Vitamins

Vitamins

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Summary

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Manufacturer Benefits

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Minerals

Minerals

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Summary

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Manufacturer Benefits

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Ingredients Splitting


Score Card

Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.

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  • /30
  • /15
  • /10
  • /5
  • Overall Score
    Score Info

    As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.

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    /100

/100

ABOUT


Parent Company
Petstock Group
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Manufactured
Australia
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Policy Coverage
Australia
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Category
Treats
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Life Stage
All Life Stages
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Breed Size
All Breeds
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Feeding Type
Treat
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Processing Level
High
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PRODUCT TAGS


Dairy Free
Soy Free

TABLE OF CONTENTS



COMPARE PRICING

Price Comparision

200g

About the Brand

Billie's Bowl

Choose Billie's Bowl—Australian-made dog food with real Aussie protein, available through PETstock with convenient delivery options.


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