Adult Family Dry Dog Food

Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat

Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.

Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.

Chicken Offal, Gallus Gallus Domesticus By-Products, Poultry By-Products, Poultry Offal

Chicken by-products are animal-derived ingredients sourced from the non-rendered, clean parts of a chicken, such as organs and tissues, excluding feathers, heads, feet, and intestines. They provide a rich source of protein, essential amino acids, and micronutrients, supporting overall pet health. Chicken by-products are used in their natural form, ensuring optimal nutrient availability and digestibility for pets.

Chicken by-products are included as a cost-effective protein and nutrient source, utilising parts of the chicken not typically consumed by humans. Their use allows manufacturers to optimise nutritional value while maintaining competitive pricing.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Gramineae, Poaceae, Cereal Grains, Poaceae Spp.

Cereals are plant-derived ingredients sourced from the edible seeds of cultivated grasses such as wheat, rice, barley, and oats. They are primarily included in pet food as a source of carbohydrates, providing energy, as well as dietary fibre and some essential nutrients. Cereals are used in their natural, whole or milled form, rather than as isolated compounds, to optimise digestibility and nutritional value.

Cereals are included as a cost-effective carbohydrate source to provide energy and bulk to pet food formulations. They also help optimise manufacturing efficiency and contribute to product texture.

Rice Bran Oil Cake, Oryza Sativa Bran, Oryza Spp. Bran, Rice Husk Bran

Rice bran is the outer layer of the rice grain, derived from the plant Oryza sativa. It is primarily included in pet food for its rich dietary fibre content and as a source of essential fatty acids, vitamins, and antioxidants. Rice bran is used in its natural form, providing functional benefits for digestive health and supporting overall nutrient balance in premium pet diets.

Rice bran is included as a cost-effective carbohydrate and fibre source, contributing to product bulk and energy content. It may also be used to optimise manufacturing costs while providing a label-friendly ingredient perceived as nutritious by consumers.

Bran, Wheat Outer Layer, Triticum Aestivum Bran, Wheat Husk

Wheat bran is the outer layer of the wheat kernel, derived from the plant Triticum aestivum. It is primarily included in pet food as a source of dietary fibre, supporting digestive health and regular bowel movements. Wheat bran is used in its natural form, providing insoluble fibre, vitamins, and minerals to help optimise gastrointestinal function and overall wellbeing in pets.

Wheat bran is included as a cost-effective fibre source to improve stool quality and promote digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and reduce overall formulation costs.

Rendered Fat, Tallow, Lard, E471

Animal fat is a lipid ingredient derived from the tissue of animals, commonly sourced from poultry, beef, or lamb. It serves as a concentrated source of energy and enhances palatability in pet foods. Animal fat is used in its rendered form, not as raw tissue, to ensure safety, stability, and optimal absorption of essential fatty acids for pets’ health and wellbeing.

Animal fat is included as a cost-effective energy source and to enhance palatability, making the product more appealing to pets. It also contributes to the texture and mouthfeel of the final product.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

L-Amino Acids, α-Amino Acids, Proteinogenic Amino Acids, E620-E640

Amino acids are organic compounds derived from both animal and plant sources, serving as the fundamental building blocks of proteins. Their primary nutritional benefit is to support muscle development, tissue repair, and overall metabolic function in pets. In pet food, amino acids are not used in their isolated natural form but are typically included as specific, bioavailable compounds to optimise absorption and efficacy.

Amino acids are included to ensure the product meets essential protein and nutrient requirements for pets, supporting overall health and development. They may also be added to optimise the amino acid profile of the food, compensating for any deficiencies in the primary protein sources.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride

Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.

Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

Yucca Extract, Yucca schidigera, Yucca Spp., Cassava Extract

Yucca Schidigera Extract is a plant-derived ingredient sourced from the Yucca schidigera plant native to arid regions of North America. It is primarily included in pet food to help reduce stool odour by binding ammonia and other waste gases. Rather than using the whole plant, a concentrated extract is utilised to optimise its functional benefits and ensure consistent efficacy.

Yucca Schidigera Extract is included to reduce stool odour by binding ammonia and other waste gases, thereby improving the perceived cleanliness of the pet and its environment. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Plant Vegetables, Edible Plants, Edible Plant Matter, Edible Plant Material

Vegetables are plant-derived ingredients sourced from various edible parts such as roots, stems, leaves, and fruits. They are included in pet food primarily to provide dietary fibre, essential vitamins, minerals, and phytonutrients that support overall health and digestion. Vegetables are typically used in their natural, whole form, ensuring pets receive the full spectrum of their nutritional benefits.

Vegetables are included as a source of vitamins, minerals, and dietary fibre, supporting nutritional balance and digestive health. They also serve as a label-friendly ingredient, appealing to consumers seeking natural and recognisable components in pet food.

E282, Propanoic Acid Calcium Salt, Calcium Dipropionate, INS 282

Calcium propionate is a compound derived from calcium and propionic acid, categorised as a mineral-based preservative. It is primarily included in pet food to inhibit mould and bacterial growth, thereby extending shelf life and maintaining product safety. Calcium propionate is not used in its natural mineral state; instead, it is utilised as a synthesised salt to ensure effective preservation and safe consumption.

Calcium propionate is included as a preservative to inhibit mould and bacterial growth, thereby extending the shelf life of the product. Its use helps maintain product safety and stability during storage and distribution.

Microalgae, Phytoplankton, Algae Biomass, Microphyte

Marine microalgae are microscopic, plant-like organisms sourced from ocean environments. They are primarily included in pet food for their rich content of omega-3 fatty acids, particularly DHA, which supports cognitive and visual development. Marine microalgae are used in their natural, whole-cell form, ensuring bioavailability and safety while providing a sustainable alternative to traditional fish-based omega-3 sources.

Marine microalgae are included as a sustainable and nutrient-dense source of omega-3 fatty acids, supporting claims of enhanced skin, coat, and cognitive health. Their use also allows manufacturers to market the product as environmentally friendly and innovative, appealing to eco-conscious consumers.

2-Amino-2-Deoxy-D-Glucose, D-Glucosamine, Chitosamine, 2-Amino-2-Deoxyglucose

Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.

Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid

Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.

Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

Mentha Spicata, Garden Mint, Common Mint, Mackerel Mint

Spearmint is a plant-derived herb from the Mentha spicata species, valued for its aromatic leaves. In pet food, spearmint primarily serves to enhance palatability and provide natural antioxidants, supporting oral health and fresh breath. It is incorporated in its natural, whole-leaf form, ensuring pets benefit from its phytonutrients without synthetic additives or chemical alterations.

Spearmint is included as a label-friendly ingredient to appeal to pet owners seeking natural or fresh-sounding additives, and may also be used to impart a mild, pleasant aroma to enhance product palatability. Its functional impact on the pet is minimal at typical inclusion rates.

Camellia Sinensis, Camellia Sinensis Leaf, Camellia Sinensis Extract, Camellia Sinensis Leaf Extract

Green tea is a plant-derived ingredient sourced from the leaves of Camellia sinensis. It is primarily included in pet food for its antioxidant properties, which help protect cells from oxidative damage and support overall health. Green tea is used in its natural, dried leaf form, ensuring the preservation of its beneficial polyphenols and catechins for optimal nutritional impact.

Green tea is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing. It may also provide natural antioxidants, supporting product stability and shelf life.