Credelio PLUS™ Small 2.8-5.5kg Flea, Tick and Worming Chew

Lotilaner is an isoxazoline insecticide used in oral flea and tick preventatives. It selectively blocks chloride ion channels in parasites, causing nervous system overstimulation that kills fleas and ticks rapidly and provides monthly protection.

Milbemycin oxime is a refined form of milbemycin used in oral preventatives for heartworm and intestinal worms. It paralyses and kills parasites by increasing the permeability of their cell membranes, and is commonly combined with other actives for broader spectrum protection.

Microcrystalline Cellulose, Powdered Cellulose, E460, Cellulosum

Cellulose powder is a plant-derived ingredient sourced primarily from wood pulp. It serves as an insoluble dietary fibre, supporting digestive health and stool quality in pets. Rather than being used in its raw, fibrous state, cellulose is processed into a fine powder to optimise its functional benefits and ensure safe, consistent inclusion in pet food formulations.

Cellulose powder is included as a cost-effective fibre source to aid stool quality and promote digestive health. It also functions as a bulk-adding agent, helping to control calorie density in pet food formulations.

Polyvinylpyrrolidone Crosslinked, Crosslinked Povidone, E1202, PVPP

Crospovidone is a synthetic, inert polymer derived from polyvinylpyrrolidone, categorised as a manufactured ingredient. It serves primarily as a binder and disintegrant, helping to stabilise and evenly distribute nutrients in pet food formulations. Crospovidone is not used in its raw polymeric form but is specifically processed for safe inclusion, ensuring optimal functionality and digestibility in the final product.

Crospovidone is included as a disintegrant to optimise the texture and dissolution of kibble or supplements, ensuring uniform distribution of nutrients. Its use supports product stability and consistent quality during manufacturing.

Milk Sugar Monohydrate, Saccharum Lactis Monohydricum, E966 Monohydrate, β-D-Galactopyranosyl-(1→4)-D-Glucose Monohydrate

Lactose monohydrate is a carbohydrate derived from milk, making it an animal-origin ingredient. It serves primarily as an energy source and can also function as a palatability enhancer in pet foods. Lactose is not used in its raw, natural state; instead, it is utilised as lactose monohydrate, a purified and stable compound, to ensure consistency and digestibility in formulated diets.

Lactose monohydrate is included as a cost-effective carbohydrate source and to enhance palatability in pet food formulations. It may also serve as a carrier for flavours or active compounds, optimising ingredient dispersion.

Octadecanoic Acid Magnesium Salt, Magnesium Octadecanoate, E470b, Stearic Acid Magnesium Salt

Magnesium stearate is a compound derived from the mineral magnesium and stearic acid, a fatty acid typically sourced from plant or animal origins. It is primarily used as a flow agent in pet food manufacturing, ensuring even mixing and preventing clumping. Magnesium stearate is not used in its natural metallic form; instead, it is utilised as a safe, bioavailable compound to optimise processing.

Magnesium stearate is included as a flow agent to prevent ingredients from clumping and to optimise the manufacturing process by ensuring consistent mixing and tablet formation. Its use supports production efficiency and product uniformity rather than providing direct nutritional benefits.

Artificial Meat Flavour, Nature-Identical Meat Flavour, Meat Flavouring, Meat Flavour Substance

Meat flavour is a palatant derived from animal or plant sources, designed to enhance the taste and aroma of pet food. Its primary purpose is to improve palatability, encouraging consistent consumption and supporting overall nutrition. Rather than using whole meat, meat flavour is typically utilised in a processed or hydrolysed form to ensure safety, stability, and uniformity in pet food formulations.

Meat flavour is included to enhance palatability, encouraging dogs to consume the product. It also allows manufacturers to deliver a desirable taste profile without the higher cost of using real meat.

Polyvinylpyrrolidone, PVP, E1201, Polyvidone

Povidone is a synthetic polymer derived from the chemical polymerisation of vinylpyrrolidone. It is not of animal or plant origin but is manufactured for use in various industries, including pet food. Its primary function is as a binder, helping to hold kibble and treats together. Povidone is not used in its raw chemical form but as a purified, food-grade compound to ensure safety and efficacy.

Povidone is included as a binder and stabiliser to improve the texture and consistency of pet food products. It also helps maintain ingredient dispersion and product uniformity during processing and storage.

Colloidal Silicon Dioxide, Fumed Silica, Synthetic Amorphous Silica, E551

Silica Colloidal Anhydrous is a purified, amorphous form of silicon dioxide derived from mineral sources. It serves primarily as an anti-caking agent, helping to maintain the free-flowing nature of powdered pet food ingredients. Silica is not used in its natural, raw mineral state; instead, it is utilised in a processed, colloidal anhydrous form to ensure safety, stability, and optimal absorption.

Silica colloidal anhydrous is included as an anti-caking agent to improve the flow and handling of powdered ingredients during manufacturing. Its use helps maintain product consistency and prevents clumping, supporting efficient processing and packaging.

Prosolv, SMCC, E460(ii), Silicified Cellulose

Silicified microcrystalline cellulose is a plant-derived ingredient produced by combining microcrystalline cellulose, sourced from wood pulp, with colloidal silicon dioxide. It serves primarily as a functional fibre and flow agent, improving kibble texture and processing efficiency. Rather than occurring naturally, it is utilised in its processed form to optimise stability and uniformity in pet food formulations, ensuring consistent product quality.

Silicified microcrystalline cellulose is included as a processing aid to improve the texture, flowability, and compressibility of pet food formulations, facilitating efficient manufacturing. It also acts as a bulking agent without contributing calories, supporting product consistency and stability.

Sodium Dodecyl Sulphate, SDS, E487, Lauryl Sulphate Sodium Salt

Sodium laurilsulfate is a synthetic compound derived from plant-based fatty acids, commonly coconut or palm oil. It functions primarily as an emulsifier and surfactant, aiding in the even distribution of ingredients and improving texture in pet foods. Sodium laurilsulfate is not used in its natural raw form; instead, it is utilised as a purified salt to ensure safety and effective performance.

Sodium laurilsulfate is included as a processing aid and emulsifier to improve the texture and consistency of the product, ensuring even distribution of ingredients. It also functions as a surfactant, aiding in the mixing of fats and water-based components for manufacturing efficiency.