Joint and Mobility Bone Broth Powder

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Methylsulfonylmethane (MSM) is an organosulphur compound derived from both plant and animal sources. It is primarily included in pet food for its potential to support joint health and reduce inflammation. MSM is not used in its natural raw state; instead, it is utilised in a purified, synthetic form to ensure safety, consistency, and optimal bioavailability for pets.

Methylsulfonylmethane is included as a functional additive to support joint health and mobility claims, appealing to pet owners seeking wellness benefits for their pets. Its presence enables manufacturers to market the product as supporting musculoskeletal health, enhancing the product’s appeal in the premium segment.

Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.

Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.

Chondroitin is a naturally occurring compound derived from animal cartilage, commonly sourced from bovine or marine origins. It is primarily included in pet food to support joint health by aiding cartilage resilience and reducing inflammation. Chondroitin is not used in its raw form; instead, it is utilised as chondroitin sulphate, a processed compound that optimises safety and bioavailability for pets.

Chondroitin is included as a functional ingredient to support joint health, appealing to consumers seeking products with perceived health benefits for ageing or active pets. Its presence also serves as a marketing differentiator, allowing manufacturers to position the product as premium or specialised.

Rosehip is the fruit of the wild rose plant, primarily sourced from Rosa canina. It is included in pet food for its rich content of vitamin C, antioxidants, and dietary fibre, supporting immune health and overall wellbeing. Rosehip is used in its natural, dried, and ground form, ensuring pets benefit from its nutrients as they occur in the whole fruit.

Rosehip is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural sources of vitamin C and antioxidants. Its addition may also support marketing claims related to immune health, despite limited direct benefits for pets at typical inclusion rates.

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Lactobacillus rhamnosus is a beneficial probiotic bacterium of microbial origin, commonly sourced from dairy or plant-based fermentations. Its primary purpose in pet food is to support digestive health and promote a balanced gut microbiome. Rather than being used in its natural, live-culture form, it is typically incorporated as a stabilised, dried culture to ensure viability and efficacy during processing and storage.

Lactobacillus rhamnosus is included as a probiotic to support digestive health and promote a balanced gut microbiome in pets. Its presence also serves as a marketing differentiator, appealing to consumers seeking functional and health-oriented pet food options.

Bifidobacterium animalis subspecies lactis is a beneficial probiotic bacterium of animal origin, commonly included in pet foods to support digestive and immune health. Its primary function is to promote a balanced gut microbiome and enhance nutrient absorption. This ingredient is not used in its wild, natural state but is carefully cultured and processed to ensure safety, stability, and efficacy in pet nutrition.

Bifidobacterium animalis subspecies lactis is included as a functional probiotic to support digestive health and optimise gut microbiota balance in pets. Its presence also serves as a marketing differentiator, appealing to consumers seeking advanced health benefits for their pets.

Lactobacillus plantarum is a beneficial probiotic bacterium of microbial origin, commonly found in fermented foods and the gastrointestinal tract. Its primary purpose in pet food is to support digestive health and promote a balanced gut microbiome. Rather than being used in its natural, live-culture form, it is typically added as a stabilised, dried culture to ensure viability and efficacy in the final product.

Lactobacillus plantarum is included as a probiotic to support digestive health and optimise gut flora balance in pets. Its presence also serves as a marketing feature, appealing to consumers seeking functional and health-promoting ingredients.