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Home
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Gwebble
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Calm Chicken and Chamomile Dog Treats

Calm Chicken and Chamomile Dog Treats

Gwebble
5
(
1
)
Gwebble Calm is a chicken treat built around chamomile and magnesium. Chamomile is the headline — the brand cites it for its anti-inflammatory effect and a role in easing digestive upset, skin irritation and anxiety. The pitch is everyday relaxation rather than sedation, and the brand asks for it to be used in moderation as part of a dog's wider routine.
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Overview

Gwebble Calm is a chicken treat built around chamomile and magnesium. Chamomile is the headline — the brand cites it for its anti-inflammatory effect and a role in easing digestive upset, skin irritation and anxiety. The pitch is everyday relaxation rather than sedation, and the brand asks for it to be used in moderation as part of a dog's wider routine.

Ingredients

Australian Poultry Meat, Sorghum Flour, Tapioca Starch, Vegetable Glycerine, Liver, Gwebbles Calm Mix (Magnesium Citrate, Chamomile Extract, L-Tryptophan, L-Theanine), Himalayan Sea Salt, Cane Sugar, Zinc, Iron, Manganese, Vitamin E, Superboost Antioxidant Mix (Raspberry, Strawberry, Pomegranate, Blueberry), Niacin (Vitamin B3), Copper, Calcium, Vitamin A, Vitamin B2, Vitamin K3, Vitamin B6, Vitamin B1, Vitamin B9, Vitamin D3, Iodine, Cobalt, Selenium, Biotin, Vitamin B12, Mixed Herbs, Citric Acid, Potassium Sorbate.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh minced poultry meat shaped into a round ball, pale pink with a moist, crumbly texture on a plain background
Poultry Meat
Poultry Meat
Chicken Meat, Gallus Gallus Domesticus, Avian Meat, Fowl Meat
Summary
Poultry meat is an animal-derived ingredient sourced from domesticated birds such as chicken or turkey. It serves as a high-quality protein source, providing essential amino acids to support muscle maintenance and overall health in pets. Poultry meat is incorporated in its natural, whole food form, ensuring optimal nutrient availability and palatability for companion animals.
Why it's used?
Poultry meat is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its use also supports marketing claims of high-quality, meat-based formulations.
Fine, off-white sorghum flour with a soft, powdery texture, displayed as a healthy dog food ingredient
Sorghum Flour
Sorghum Flour
Jowar Flour, Sorghum Bicolor Flour, Juwar Flour, Milo Flour
Summary
Sorghum flour is a finely milled product derived from the whole grain of the sorghum plant, a cereal crop of plant origin. It serves as a source of complex carbohydrates and dietary fibre, supporting digestive health and providing sustained energy. Sorghum flour is used in its natural, ground form, making it a wholesome ingredient that retains the grain’s inherent nutrients and benefits.
Why it's used?
Sorghum flour is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain alternative for marketing purposes, appealing to consumers seeking non-wheat or gluten-free options.
Fine white powdery tapioca starch with a soft, fluffy texture, commonly used as a dog food ingredient
Tapioca Starch
Tapioca Starch
Cassava Starch, Manioc Starch, Yucca Starch, Manihot Esculenta Starch
Summary
Tapioca starch is a carbohydrate extracted from the root of the cassava plant, a tropical tuber native to South America. Primarily, it serves as a highly digestible energy source and a natural thickening agent in pet food. Tapioca starch is used in its natural, processed form, not as a whole food, to optimise texture and palatability while supporting digestive health.
Why it's used?
Tapioca starch is included as a cost-effective carbohydrate source that provides bulk and texture to pet food formulations. It also serves as a binding agent, helping to improve kibble structure and stability.
Pale yellow, glossy drop of vegetable glycerine with a smooth, syrupy texture on a white background
Vegetable Glycerine
Vegetable Glycerine
Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin
Summary
Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.
Why it's used?
Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.
Fresh minced liver, deep red and moist with a chunky texture, prepared as a nutritious ingredient for dog food
Liver
Liver
Hepatic Tissue, Hepar, Hepar Spp., Animal Hepatic Organ
Summary
Liver is an animal-derived organ meat commonly sourced from poultry, beef, or lamb. It is included in pet food for its rich supply of essential nutrients, particularly high-quality protein, vitamin A, iron, and B vitamins. Liver is used in its natural, whole food form, providing a highly bioavailable source of nutrients to support overall health and vitality in pets.
Why it's used?
Liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving taste and encouraging consumption.
Fine white powder texture of magnesium citrate, a popular dog supplement for health and wellbeing
Magnesium Citrate
Magnesium Citrate
Trimagnesium Dicitrate, Magnesium Salt of Citric Acid, E345, Citric Acid Magnesium Salt
Summary
Magnesium citrate is a compound derived from the mineral magnesium and citric acid, commonly sourced from both natural and synthetic origins. It is included in pet food formulations to support muscle and nerve function, as well as overall metabolic health. Magnesium is not used in its raw metallic state; instead, it is utilised as magnesium citrate to optimise safety, absorption, and bioavailability for pets.
Why it's used?
Magnesium citrate is included as a bioavailable source of magnesium to support essential metabolic functions and overall pet health. Its addition allows manufacturers to meet nutritional requirements efficiently and enhance the product’s nutrient profile for labelling purposes.
Fine, light brown chamomile extract powder with a smooth, even texture, used in natural dog supplements
Chamomile Extract
Chamomile Extract
Matricaria Recutita Extract, Matricaria Chamomilla Extract, German Chamomile Extract, Anthemis Nobilis Extract
Summary
Chamomile extract is a plant-derived ingredient sourced from the flowers of the chamomile plant (Matricaria chamomilla). It is primarily included in pet food for its calming properties and potential to support digestive health. Rather than using the whole flower, chamomile is utilised in extract form to concentrate its beneficial compounds, ensuring consistent efficacy and safety in pet nutrition formulations.
Why it's used?
Chamomile extract is included as a label-friendly ingredient to appeal to consumers seeking natural or calming additives in pet food. Its presence supports marketing claims of promoting relaxation, though its functional impact on pets is minimal at typical inclusion rates.
Fine white tryptophan powder with a soft, slightly textured surface, commonly used as a dog supplement ingredient
Tryptophan
Tryptophan
L-Tryptophan, L-α-Aminoindole-3-Propionic Acid, 2-Amino-3-(Indol-3-yl)Propanoic Acid, EAA 10
Summary
Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.
Why it's used?
Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.
Fine white theanine powder with a soft, smooth texture, shown close-up for use in dog health supplements
Theanine
Theanine
L-Theanine, Gamma-Glutamylethylamide, N5-Ethyl-L-Glutamine, Eglumegad
Summary
Theanine is an amino acid naturally found in tea leaves (plant origin), valued for its calming properties and potential to support stress management in pets. In pet food, theanine is typically utilised in a purified, supplement form rather than as part of whole tea leaves, ensuring consistent dosage and optimal absorption. Its inclusion aims to promote relaxation without causing drowsiness.
Why it's used?
Theanine is included as a functional ingredient to promote calmness and reduce stress in pets, supporting claims of behavioural health benefits. Its presence allows manufacturers to market the product as addressing anxiety or stress-related issues, appealing to pet owners seeking holistic wellness solutions.
Fine white sea salt in a small circular pile, slightly grainy texture, displayed on a plain background
Sea Salt
Sea Salt
Solar Salt, Marine Salt, Sodium Chloride, Sal Marinum
Summary
Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.
Why it's used?
Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.
Light brown cane sugar granules with a coarse, sandy texture displayed in a close-up circular view
Cane Sugar
Cane Sugar
Sucrose, Saccharose, E954, Saccharum Officinarum
Summary
Cane sugar is a plant-derived sweetener extracted from the stalks of sugarcane (Saccharum officinarum). It is primarily included in pet food to enhance palatability and provide a quick source of energy through simple carbohydrates. Cane sugar is used in its natural, refined form rather than as a raw plant, ensuring consistency and safety in formulation.
Why it's used?
Cane sugar is included as a cost-effective palatability enhancer to improve the taste and acceptance of the product by pets. It may also contribute to product texture and consistency.
Fine, light grey zinc powder with a slightly grainy texture, commonly used as a dog supplement ingredient
Zinc
Zinc
Zn, E579, Zincum, CI 77947
Summary
Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.
Why it's used?
Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Fine grey iron powder with a slightly rough, sandy texture, displayed in a circular shape for dog nutrition context
Iron
Iron
Ferrum, Fe, E1, Elemental Iron
Summary
Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.
Why it's used?
Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Pale beige manganese powder with a fine, slightly clumpy texture, used as a dog supplement ingredient
Manganese
Manganese
E34, Manganum, Mn, EINECS 231-105-1
Summary
Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.
Why it's used?
Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Fine, vibrant pink raspberry powder with a smooth, soft texture and gentle ripples on the surface
Raspberry Powder
Raspberry Powder
Rubus Idaeus Powder, Freeze-Dried Raspberry Powder, Raspberry Fruit Powder, Rubus Idaeus Fruit Powder
Summary
Raspberry powder is a plant-derived ingredient made from dried and finely ground raspberries. It is primarily included in pet food for its natural antioxidant content, particularly vitamin C and polyphenols, which support immune health and cellular protection. Raspberry powder is used in its natural form, retaining the beneficial nutrients and fibre found in whole raspberries, making it a functional addition to premium diets.
Why it's used?
Raspberry powder is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and natural fruit content. Its functional contribution to the pet food is typically minimal due to the small quantities used.
Vibrant pink strawberry powder with a fine, smooth texture, ideal for dog health supplements on Dog Directory
Strawberry Powder
Strawberry Powder
Fragaria × Ananassa Powder, Freeze-Dried Strawberry Powder, Strawberry Fruit Powder, Fragaria Powder
Summary
Strawberry powder is a plant-derived ingredient made by dehydrating and finely grinding whole strawberries. It is primarily included in pet food for its natural source of antioxidants, vitamins, and dietary fibre, supporting immune health and digestion. Strawberry powder is used in its natural form, ensuring pets benefit from the fruit’s original nutrients without artificial additives or processing beyond dehydration.
Why it's used?
Strawberry powder is included as a label-friendly ingredient to appeal to consumers seeking natural fruit additions and enhanced product marketing. It may also provide a minor source of antioxidants and flavour, though its functional impact on pet nutrition is typically limited at the inclusion levels used.
Fine, vibrant pink-red pomegranate powder in a soft, dry mound on a plain background
Pomegranate Powder
Pomegranate Powder
Punica Granatum Powder, Pomegranate Fruit Powder, Punica Granatum Fruit Powder, Pomegranate Extract Powder
Summary
Pomegranate powder is a plant-derived ingredient made by drying and finely grinding the seeds and arils of the pomegranate fruit (Punica granatum). It is primarily included for its antioxidant properties, supporting cellular health and immune function in pets. Pomegranate powder is used in its natural, whole-food form, ensuring the retention of beneficial phytonutrients and vitamins present in the original fruit.
Why it's used?
Pomegranate powder is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and natural nutrition. Its presence supports marketing claims of added health benefits, though its functional impact on pet health is typically minimal at the inclusion rates used.
Fine, deep purple blueberry powder in a soft, velvety mound, highlighting its rich colour and smooth texture
Blueberry Powder
Blueberry Powder
Vaccinium Corymbosum Powder, Blueberry Fruit Powder, Vaccinium Corymbosum Fruit Powder, Blueberry Extract Powder
Summary
Blueberry powder is a plant-derived ingredient made by drying and finely grinding whole blueberries. It is primarily included in pet food for its rich antioxidant content, supporting immune health and overall wellbeing. Blueberry powder is used in its natural form, retaining the beneficial phytonutrients, vitamins, and fibre found in fresh blueberries, while offering improved shelf stability and ease of incorporation into formulations.
Why it's used?
Blueberry powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with antioxidants and natural nutrition. It may also provide a minor functional benefit as a source of vitamins and antioxidants, though typically at low inclusion rates.
Fine white niacin powder with a slightly grainy texture, arranged in a circular mound on a plain background
Niacin
Niacin
Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Summary
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Why it's used?
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Bright blue copper powder with a fine, slightly textured surface, used as a dog supplement ingredient
Copper
Copper
Cu, ECP, CI 77400, C.I. 77400
Summary
Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.
Why it's used?
Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine off-white calcium powder with a soft, smooth texture, commonly used as a dog supplement ingredient
Calcium
Calcium
E170, Elemental Calcium, Ca, Calcium Metal
Summary
Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.
Why it's used?
Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Bright yellow Vitamin B2 powder with a fine, slightly grainy texture displayed in a close-up circular view
Vitamin B2
Vitamin B2
Riboflavin, E101, Lactoflavin, Vitamin G
Summary
Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.
Why it's used?
Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.
Bright yellow Vitamin K3 powder with a fine, slightly clumpy texture, commonly used in dog supplements
Vitamin K3
Vitamin K3
Menadione, 2-Methyl-1,4-Naphthoquinone, K3, E325
Summary
Vitamin K3, also known as menadione, is a synthetic compound derived from chemical sources rather than natural plant or animal origins. It is primarily included in pet food to support normal blood clotting and bone health. Vitamin K3 is not used in its raw or elemental form; instead, it is utilised as a stable, bioavailable compound to optimise safety and absorption in pets.
Why it's used?
Vitamin K3 is included as a cost-effective synthetic source of vitamin K to support blood clotting and overall health in pets. Its use allows manufacturers to ensure consistent nutrient levels while maintaining product affordability.
Fine white powder of vitamin B6 with a slightly textured surface, used as a supplement ingredient for dogs
Vitamin B6
Vitamin B6
Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a
Summary
Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.
Why it's used?
Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.
Fine white powder of vitamin B1 with a slightly grainy texture, commonly used as a dog supplement ingredient
Vitamin B1
Vitamin B1
Thiamine, Thiamin, Aneurin, E101
Summary
Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.
Why it's used?
Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.
Bright yellow Vitamin B9 powder with a fine, slightly textured surface, commonly used in dog supplements
Vitamin B9
Vitamin B9
Folic Acid, Folate, Pteroylglutamic Acid, E285
Summary
Vitamin B9, also known as folate, is a water-soluble B vitamin of synthetic or natural origin, commonly derived from plant sources or produced as folic acid for supplementation. Its primary role is to support cell division, DNA synthesis, and red blood cell formation. In pet food, Vitamin B9 is not used in its raw form but is typically utilised as folic acid to optimise stability and absorption.
Why it's used?
Vitamin B9 is included to meet nutritional requirements for dogs, supporting metabolic and cellular functions. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Fine off-white iodine powder with a soft, slightly grainy texture, used as a supplement ingredient for dogs
Iodine
Iodine
Elemental I, E127, Iodum, CAS 7553-56-2
Summary
Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.
Why it's used?
Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Fine pink cobalt powder with a soft, textured surface, used as a supplement ingredient for dogs
Cobalt
Cobalt
Element 27, Co, E173, Atomic Number 27
Summary
Cobalt is an essential trace mineral of elemental origin, required in small amounts for animal health. In pet food, cobalt is not used in its natural metallic state but is instead incorporated as a safe, bioavailable compound such as cobalt sulphate. Its primary function is to support vitamin B12 synthesis, which is vital for red blood cell formation and overall metabolic health in pets.
Why it's used?
Cobalt is included as an essential trace mineral to support vitamin B12 synthesis and overall metabolic function in pets. Its addition ensures nutritional adequacy and compliance with regulatory standards for complete and balanced pet food.
Light beige selenium powder with a fine, slightly clumpy texture, shown as a common dog supplement ingredient
Selenium
Selenium
Selen, E578, Atomic Number 34, Se
Summary
Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.
Why it's used?
Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.
Fine off-white biotin powder with a slightly grainy texture, commonly used as a supplement for dogs
Biotin
Biotin
Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Summary
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Why it's used?
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Finely chopped mixed herbs in green, brown and red shades, with a coarse, leafy texture, arranged in a circular pile
Mixed Herbs
Mixed Herbs
Herb Blend, Dried Herb Mix, Culinary Herb Mix, Herba Mixta
Summary
Mixed herbs are a blend of dried plant leaves, typically including parsley, thyme, marjoram, and basil, sourced from various herbaceous plants. They are primarily added to pet food for flavour enhancement and to provide natural antioxidants that support overall health. Mixed herbs are used in their natural, dried form, ensuring the retention of beneficial phytonutrients and aromatic compounds.
Why it's used?
Mixed herbs are included as a label-friendly ingredient to appeal to consumers seeking natural or holistic pet food options. They may also provide minor flavour enhancement, but are typically present in quantities too small to significantly impact nutritional value.
Citric acid as a fine white powder with a slightly grainy texture, commonly used in dog health supplements
Citric Acid
Citric Acid
2-Hydroxypropane-1,2,3-Tricarboxylic Acid, E330, 3-Carboxy-3-Hydroxypentanedioic Acid, Monohydrate Citric Acid
Summary
Citric acid is an organic compound derived primarily from citrus fruits, though it is commonly produced via fermentation for commercial use. Its main purpose in pet food is as a natural preservative and acidity regulator, helping to maintain freshness and inhibit spoilage. Citric acid is not used in its raw, crystalline form but is incorporated as a purified, food-grade compound to ensure safety and efficacy.
Why it's used?
Citric acid is included as a preservative to enhance product stability and extend shelf life by inhibiting microbial growth. It may also be used to adjust acidity, optimising flavour and maintaining the quality of the final product.
Fine white powder texture of potassium sorbate, a common dog food preservative, shown in close-up detail
Potassium Sorbate
Potassium Sorbate
E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid
Summary
Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.
Why it's used?
Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.

About

Brand
Gwebble
Manufactured
Australia
Type
Soft Chew
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Treat
Processing Level
High

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About the Brand

Gwebble

Gwebble dog treats pair Australian proteins with targeted functional ingredients — chamomile for calm, turmeric for joints, green banana for gut health. More than a treat, each one serves a purpose.

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