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Gwebble
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Hip and Joint Kangaroo and Turmeric Dog Treats

Hip and Joint Kangaroo and Turmeric Dog Treats

Gwebble
5
(
1
)
Gwebble Hips & Joints is a kangaroo treat built around turmeric, the spice pet brands typically reach for when the goal is joint and inflammation support. The brand positions it as one part of a wider routine — diet, exercise, ongoing joint care — for older dogs or breeds prone to mobility trouble, rather than a standalone supplement.
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Size 1
140g
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Overview

Gwebble Hips & Joints is a kangaroo treat built around turmeric, the spice pet brands typically reach for when the goal is joint and inflammation support. The brand positions it as one part of a wider routine — diet, exercise, ongoing joint care — for older dogs or breeds prone to mobility trouble, rather than a standalone supplement.

Ingredients

Australian Kangaroo Meat, Sorghum Flour, Tapioca Starch, Rice, Vegetable Glycerine, Chicken Liver, Gwebble Hips and Joints Mix (Glucosamine, Collagen Peptides, DHA Algae, Turmeric), Himalayan Sea Salt, Cane Sugar, Zinc, Iron, Manganese, Vitamin E, Superboost Antioxidant Mix (Raspberry, Strawberry, Pomegranate, Blueberry), Niacin (Vitamin B3), Copper, Calcium, Vitamin A, Vitamin B2, Vitamin K3, Vitamin B6, Vitamin B1, Vitamin B9, Vitamin D3, Iodine, Cobalt, Selenium, Biotin, Vitamin B12, Mixed Herbs, Citric Acid, Potassium Sorbate.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh, bright red kangaroo meat finely ground in a round mound with a moist, coarse texture, ideal for dog food
Kangaroo Meat
Kangaroo Meat
Macropus Spp., Kangaroo, Macropod Meat, Macropod
Summary
Kangaroo meat is a lean, high-protein ingredient sourced from wild Australian kangaroos (animal origin). It is primarily included in pet food for its rich protein content and low fat levels, supporting muscle maintenance and overall health. Kangaroo meat is used in its natural, whole food form, ensuring pets receive the full nutritional benefits without synthetic processing or additives.
Why it's used?
Kangaroo meat is included as a novel, high-protein ingredient to appeal to consumers seeking hypoallergenic or alternative protein sources for pets with dietary sensitivities. Its use also serves as a marketing differentiator, positioning the product as premium and label-friendly.
Fine, off-white sorghum flour with a soft, powdery texture, displayed as a healthy dog food ingredient
Sorghum Flour
Sorghum Flour
Jowar Flour, Sorghum Bicolor Flour, Juwar Flour, Milo Flour
Summary
Sorghum flour is a finely milled product derived from the whole grain of the sorghum plant, a cereal crop of plant origin. It serves as a source of complex carbohydrates and dietary fibre, supporting digestive health and providing sustained energy. Sorghum flour is used in its natural, ground form, making it a wholesome ingredient that retains the grain’s inherent nutrients and benefits.
Why it's used?
Sorghum flour is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain alternative for marketing purposes, appealing to consumers seeking non-wheat or gluten-free options.
Fine white powdery tapioca starch with a soft, fluffy texture, commonly used as a dog food ingredient
Tapioca Starch
Tapioca Starch
Cassava Starch, Manioc Starch, Yucca Starch, Manihot Esculenta Starch
Summary
Tapioca starch is a carbohydrate extracted from the root of the cassava plant, a tropical tuber native to South America. Primarily, it serves as a highly digestible energy source and a natural thickening agent in pet food. Tapioca starch is used in its natural, processed form, not as a whole food, to optimise texture and palatability while supporting digestive health.
Why it's used?
Tapioca starch is included as a cost-effective carbohydrate source that provides bulk and texture to pet food formulations. It also serves as a binding agent, helping to improve kibble structure and stability.
Uncooked white rice grains with a smooth, glossy texture, commonly used as a healthy ingredient in dog food
Rice
Rice
Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.
Summary
Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.
Why it's used?
Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.
Pale yellow, glossy drop of vegetable glycerine with a smooth, syrupy texture on a white background
Vegetable Glycerine
Vegetable Glycerine
Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin
Summary
Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.
Why it's used?
Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.
Fresh chicken liver with a smooth, glossy dark reddish-brown surface, ideal for healthy dog treats and nutrition
Chicken Liver
Chicken Liver
Poultry Liver, Gallus Gallus Domesticus Liver, Chicken Offal, Chicken Hepatic Tissue
Summary
Chicken liver is an animal-derived organ meat sourced from chickens. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin A, iron, and B vitamins. Chicken liver is used in its natural, whole food form, providing both palatability and nutritional density to support overall pet health.
Why it's used?
Chicken liver is included as a highly palatable and nutrient-dense protein source, providing essential vitamins and minerals to enhance the nutritional profile of the product. Its inclusion can also support marketing claims related to quality animal ingredients.
Fine white glucosamine powder with a soft, slightly grainy texture, commonly used in dog supplements
Glucosamine
Glucosamine
2-Amino-2-Deoxy-D-Glucose, D-Glucosamine, Chitosamine, 2-Amino-2-Deoxyglucose
Summary
Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.
Why it's used?
Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.
Fine off-white collagen peptides powder with a smooth, soft texture, commonly used in Australian dog supplements
Collagen Peptides
Collagen Peptides
Hydrolysed Collagen, Collagen Hydrolysate, Hydrolysed Gelatine, Hydrolysed Bovine Collagen
Summary
Collagen peptides are short chains of amino acids derived from animal connective tissues, typically bovine or marine sources. They are included in pet food to support joint, skin, and coat health by providing bioavailable protein building blocks. Collagen peptides are not used in their natural, whole form but are hydrolysed for improved digestibility and absorption in companion animals.
Why it's used?
Collagen peptides are included as a functional protein source to support joint, skin, and coat health claims, appealing to health-conscious consumers. Their addition also enables manufacturers to differentiate products in a competitive market through targeted marketing of wellness benefits.
Golden yellow DHA oil drop with a smooth, glossy texture on a plain background, highlighting its purity and quality
DHA
DHA
Docosahexaenoic Acid, C22:6 n-3, All-Cis-Docosa-4,7,10,13,16,19-Hexaenoic Acid, Eicosapentaenoic Acid Family
Summary
DHA, or docosahexaenoic acid, is a long-chain omega-3 fatty acid derived primarily from marine sources such as fish oil or algae (animal or plant origin). It is included in pet food to support cognitive development, vision, and overall brain health. DHA is not used in its natural raw state but is incorporated as a purified oil or extract to optimise bioavailability and safety.
Why it's used?
DHA is included as a functional ingredient to support cognitive development and visual acuity in pets, particularly in puppies and kittens. Its presence also allows manufacturers to market the product as supporting brain and eye health, appealing to health-conscious consumers.
Bright yellow-orange curcumin powder with a fine, smooth texture, commonly used as a natural dog supplement
Curcumin
Curcumin
Diferuloylmethane, E100, Turmeric Yellow, C.I. 75300
Summary
Curcumin is a naturally occurring compound derived from the rhizome of the turmeric plant (Curcuma longa), a member of the ginger family. It is primarily included in pet food for its antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Curcumin is not used in its raw plant form but is extracted and utilised as a concentrated compound to optimise bioavailability and efficacy.
Why it's used?
Curcumin is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with anti-inflammatory and antioxidant properties. Its presence supports marketing claims of functional benefits, although its direct impact on pet health at typical inclusion rates may be limited.
Fine white sea salt in a small circular pile, slightly grainy texture, displayed on a plain background
Sea Salt
Sea Salt
Solar Salt, Marine Salt, Sodium Chloride, Sal Marinum
Summary
Sea salt is a mineral ingredient derived from the evaporation of seawater. It is primarily included in pet food to provide essential electrolytes, such as sodium and chloride, which support hydration and nerve function. Sea salt is not used in its raw crystalline form but is refined and utilised as a food-grade compound to ensure safety, palatability, and optimal nutrient absorption.
Why it's used?
Sea salt is included as a palatability enhancer to improve flavour and encourage pet consumption. It may also function as a mineral source and assist in product preservation.
Light brown cane sugar granules with a coarse, sandy texture displayed in a close-up circular view
Cane Sugar
Cane Sugar
Sucrose, Saccharose, E954, Saccharum Officinarum
Summary
Cane sugar is a plant-derived sweetener extracted from the stalks of sugarcane (Saccharum officinarum). It is primarily included in pet food to enhance palatability and provide a quick source of energy through simple carbohydrates. Cane sugar is used in its natural, refined form rather than as a raw plant, ensuring consistency and safety in formulation.
Why it's used?
Cane sugar is included as a cost-effective palatability enhancer to improve the taste and acceptance of the product by pets. It may also contribute to product texture and consistency.
Fine, light grey zinc powder with a slightly grainy texture, commonly used as a dog supplement ingredient
Zinc
Zinc
Zn, E579, Zincum, CI 77947
Summary
Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.
Why it's used?
Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Fine grey iron powder with a slightly rough, sandy texture, displayed in a circular shape for dog nutrition context
Iron
Iron
Ferrum, Fe, E1, Elemental Iron
Summary
Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.
Why it's used?
Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Pale beige manganese powder with a fine, slightly clumpy texture, used as a dog supplement ingredient
Manganese
Manganese
E34, Manganum, Mn, EINECS 231-105-1
Summary
Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.
Why it's used?
Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Fine, vibrant pink raspberry powder with a smooth, soft texture and gentle ripples on the surface
Raspberry Powder
Raspberry Powder
Rubus Idaeus Powder, Freeze-Dried Raspberry Powder, Raspberry Fruit Powder, Rubus Idaeus Fruit Powder
Summary
Raspberry powder is a plant-derived ingredient made from dried and finely ground raspberries. It is primarily included in pet food for its natural antioxidant content, particularly vitamin C and polyphenols, which support immune health and cellular protection. Raspberry powder is used in its natural form, retaining the beneficial nutrients and fibre found in whole raspberries, making it a functional addition to premium diets.
Why it's used?
Raspberry powder is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and natural fruit content. Its functional contribution to the pet food is typically minimal due to the small quantities used.
Vibrant pink strawberry powder with a fine, smooth texture, ideal for dog health supplements on Dog Directory
Strawberry Powder
Strawberry Powder
Fragaria × Ananassa Powder, Freeze-Dried Strawberry Powder, Strawberry Fruit Powder, Fragaria Powder
Summary
Strawberry powder is a plant-derived ingredient made by dehydrating and finely grinding whole strawberries. It is primarily included in pet food for its natural source of antioxidants, vitamins, and dietary fibre, supporting immune health and digestion. Strawberry powder is used in its natural form, ensuring pets benefit from the fruit’s original nutrients without artificial additives or processing beyond dehydration.
Why it's used?
Strawberry powder is included as a label-friendly ingredient to appeal to consumers seeking natural fruit additions and enhanced product marketing. It may also provide a minor source of antioxidants and flavour, though its functional impact on pet nutrition is typically limited at the inclusion levels used.
Fine, vibrant pink-red pomegranate powder in a soft, dry mound on a plain background
Pomegranate Powder
Pomegranate Powder
Punica Granatum Powder, Pomegranate Fruit Powder, Punica Granatum Fruit Powder, Pomegranate Extract Powder
Summary
Pomegranate powder is a plant-derived ingredient made by drying and finely grinding the seeds and arils of the pomegranate fruit (Punica granatum). It is primarily included for its antioxidant properties, supporting cellular health and immune function in pets. Pomegranate powder is used in its natural, whole-food form, ensuring the retention of beneficial phytonutrients and vitamins present in the original fruit.
Why it's used?
Pomegranate powder is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and natural nutrition. Its presence supports marketing claims of added health benefits, though its functional impact on pet health is typically minimal at the inclusion rates used.
Fine, deep purple blueberry powder in a soft, velvety mound, highlighting its rich colour and smooth texture
Blueberry Powder
Blueberry Powder
Vaccinium Corymbosum Powder, Blueberry Fruit Powder, Vaccinium Corymbosum Fruit Powder, Blueberry Extract Powder
Summary
Blueberry powder is a plant-derived ingredient made by drying and finely grinding whole blueberries. It is primarily included in pet food for its rich antioxidant content, supporting immune health and overall wellbeing. Blueberry powder is used in its natural form, retaining the beneficial phytonutrients, vitamins, and fibre found in fresh blueberries, while offering improved shelf stability and ease of incorporation into formulations.
Why it's used?
Blueberry powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with antioxidants and natural nutrition. It may also provide a minor functional benefit as a source of vitamins and antioxidants, though typically at low inclusion rates.
Fine white niacin powder with a slightly grainy texture, arranged in a circular mound on a plain background
Niacin
Niacin
Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Summary
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Why it's used?
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Bright blue copper powder with a fine, slightly textured surface, used as a dog supplement ingredient
Copper
Copper
Cu, ECP, CI 77400, C.I. 77400
Summary
Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.
Why it's used?
Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine off-white calcium powder with a soft, smooth texture, commonly used as a dog supplement ingredient
Calcium
Calcium
E170, Elemental Calcium, Ca, Calcium Metal
Summary
Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.
Why it's used?
Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Bright yellow Vitamin B2 powder with a fine, slightly grainy texture displayed in a close-up circular view
Vitamin B2
Vitamin B2
Riboflavin, E101, Lactoflavin, Vitamin G
Summary
Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.
Why it's used?
Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.
Bright yellow Vitamin K3 powder with a fine, slightly clumpy texture, commonly used in dog supplements
Vitamin K3
Vitamin K3
Menadione, 2-Methyl-1,4-Naphthoquinone, K3, E325
Summary
Vitamin K3, also known as menadione, is a synthetic compound derived from chemical sources rather than natural plant or animal origins. It is primarily included in pet food to support normal blood clotting and bone health. Vitamin K3 is not used in its raw or elemental form; instead, it is utilised as a stable, bioavailable compound to optimise safety and absorption in pets.
Why it's used?
Vitamin K3 is included as a cost-effective synthetic source of vitamin K to support blood clotting and overall health in pets. Its use allows manufacturers to ensure consistent nutrient levels while maintaining product affordability.
Fine white powder of vitamin B6 with a slightly textured surface, used as a supplement ingredient for dogs
Vitamin B6
Vitamin B6
Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a
Summary
Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.
Why it's used?
Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.
Fine white powder of vitamin B1 with a slightly grainy texture, commonly used as a dog supplement ingredient
Vitamin B1
Vitamin B1
Thiamine, Thiamin, Aneurin, E101
Summary
Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.
Why it's used?
Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.
Bright yellow Vitamin B9 powder with a fine, slightly textured surface, commonly used in dog supplements
Vitamin B9
Vitamin B9
Folic Acid, Folate, Pteroylglutamic Acid, E285
Summary
Vitamin B9, also known as folate, is a water-soluble B vitamin of synthetic or natural origin, commonly derived from plant sources or produced as folic acid for supplementation. Its primary role is to support cell division, DNA synthesis, and red blood cell formation. In pet food, Vitamin B9 is not used in its raw form but is typically utilised as folic acid to optimise stability and absorption.
Why it's used?
Vitamin B9 is included to meet nutritional requirements for dogs, supporting metabolic and cellular functions. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Fine off-white iodine powder with a soft, slightly grainy texture, used as a supplement ingredient for dogs
Iodine
Iodine
Elemental I, E127, Iodum, CAS 7553-56-2
Summary
Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.
Why it's used?
Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Fine pink cobalt powder with a soft, textured surface, used as a supplement ingredient for dogs
Cobalt
Cobalt
Element 27, Co, E173, Atomic Number 27
Summary
Cobalt is an essential trace mineral of elemental origin, required in small amounts for animal health. In pet food, cobalt is not used in its natural metallic state but is instead incorporated as a safe, bioavailable compound such as cobalt sulphate. Its primary function is to support vitamin B12 synthesis, which is vital for red blood cell formation and overall metabolic health in pets.
Why it's used?
Cobalt is included as an essential trace mineral to support vitamin B12 synthesis and overall metabolic function in pets. Its addition ensures nutritional adequacy and compliance with regulatory standards for complete and balanced pet food.
Light beige selenium powder with a fine, slightly clumpy texture, shown as a common dog supplement ingredient
Selenium
Selenium
Selen, E578, Atomic Number 34, Se
Summary
Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.
Why it's used?
Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.
Fine off-white biotin powder with a slightly grainy texture, commonly used as a supplement for dogs
Biotin
Biotin
Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Summary
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Why it's used?
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Finely chopped mixed herbs in green, brown and red shades, with a coarse, leafy texture, arranged in a circular pile
Mixed Herbs
Mixed Herbs
Herb Blend, Dried Herb Mix, Culinary Herb Mix, Herba Mixta
Summary
Mixed herbs are a blend of dried plant leaves, typically including parsley, thyme, marjoram, and basil, sourced from various herbaceous plants. They are primarily added to pet food for flavour enhancement and to provide natural antioxidants that support overall health. Mixed herbs are used in their natural, dried form, ensuring the retention of beneficial phytonutrients and aromatic compounds.
Why it's used?
Mixed herbs are included as a label-friendly ingredient to appeal to consumers seeking natural or holistic pet food options. They may also provide minor flavour enhancement, but are typically present in quantities too small to significantly impact nutritional value.
Citric acid as a fine white powder with a slightly grainy texture, commonly used in dog health supplements
Citric Acid
Citric Acid
2-Hydroxypropane-1,2,3-Tricarboxylic Acid, E330, 3-Carboxy-3-Hydroxypentanedioic Acid, Monohydrate Citric Acid
Summary
Citric acid is an organic compound derived primarily from citrus fruits, though it is commonly produced via fermentation for commercial use. Its main purpose in pet food is as a natural preservative and acidity regulator, helping to maintain freshness and inhibit spoilage. Citric acid is not used in its raw, crystalline form but is incorporated as a purified, food-grade compound to ensure safety and efficacy.
Why it's used?
Citric acid is included as a preservative to enhance product stability and extend shelf life by inhibiting microbial growth. It may also be used to adjust acidity, optimising flavour and maintaining the quality of the final product.
Fine white powder texture of potassium sorbate, a common dog food preservative, shown in close-up detail
Potassium Sorbate
Potassium Sorbate
E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid
Summary
Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.
Why it's used?
Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.

About

Brand
Gwebble
Manufactured
Australia
Type
Soft Chew
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Treat
Processing Level
High

Product Tags

No items found.

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About the Brand

Gwebble

Gwebble dog treats pair Australian proteins with targeted functional ingredients — chamomile for calm, turmeric for joints, green banana for gut health. More than a treat, each one serves a purpose.

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