Wild Blend for Dogs

Emu liver is the organ meat derived from the emu, a large flightless bird native to Australia. In dog food manufacturing, it is typically included as a dehydrated or fresh ingredient rather than in its raw form. Emu liver is a rich source of protein, essential amino acids, vitamin A, iron, and other micronutrients. When used at appropriate levels, it supports healthy vision, immune function, and red blood cell production in dogs, with no known risks when included as part of a balanced diet.

Emu liver is included in dog food formulations for the Australian market primarily as a novel protein source that can enhance palatability and provide variety, while also allowing manufacturers to differentiate their products and utilise locally available animal by-products efficiently.

Kangaroo liver is an animal-derived ingredient sourced from Australian kangaroos. It is highly valued for its rich content of protein, essential vitamins (notably vitamin A), and minerals such as iron and zinc, supporting overall health and vitality in pets. Kangaroo liver is incorporated in its natural, whole food form, ensuring optimal nutrient availability and palatability for companion animals.

Kangaroo liver is included as a novel, high-protein ingredient to appeal to consumers seeking hypoallergenic or exotic protein sources for pets with dietary sensitivities. Its inclusion also serves as a marketing differentiator, enhancing product appeal through the use of a premium, label-friendly ingredient.

Kangaroo heart is an animal-derived ingredient sourced from Australian kangaroos. It is a nutrient-dense organ meat, rich in high-quality protein, essential amino acids, and vital micronutrients such as iron and B vitamins. Kangaroo heart is included in pet food primarily to support muscle development and overall vitality. This ingredient is used in its natural, whole food form to maximise nutritional benefits.

Kangaroo heart is included as a novel, high-protein ingredient to appeal to consumers seeking alternative or hypoallergenic animal proteins for their pets. Its use also supports premium product positioning and can differentiate the product in the market.

Kangaroo lung is an animal-derived ingredient sourced from Australian kangaroos. It is included in pet food primarily as a novel protein source, offering essential amino acids to support muscle maintenance and overall health. Kangaroo lung is used in its natural, dehydrated form, ensuring pets receive the nutritional benefits of whole organ meat without synthetic additives or processing beyond drying.

Kangaroo lung is included as a novel, high-protein ingredient that appeals to consumers seeking alternative or hypoallergenic protein sources for their pets. Its use also supports marketing efforts by highlighting an exotic, single-animal protein on the label.

Kangaroo trachea is an animal-derived ingredient sourced from the windpipe of kangaroos. It is primarily included in pet food for its high protein content and natural source of glucosamine and chondroitin, which support joint health. Kangaroo trachea is used in its natural, whole form, providing both nutritional benefits and a natural chewing experience for pets.

Kangaroo trachea is included as a novel protein source to appeal to consumers seeking hypoallergenic or exotic ingredients for their pets. It also serves as a natural chew, providing functional dental benefits and enhancing product differentiation in the market.

Whole sardine is a small, oily fish sourced from marine environments and used in its natural, unprocessed form. As an animal-derived ingredient, it provides high-quality protein, essential omega-3 fatty acids, and vital micronutrients. The inclusion of whole sardine supports healthy skin, coat, and cognitive function in pets, while also delivering a natural source of calcium and phosphorus from edible bones.

Whole sardine is included as a nutrient-dense animal protein and omega-3 fatty acid source, supporting both the nutritional profile and marketing appeal of the product. Its use allows manufacturers to highlight a recognisable, high-quality ingredient that appeals to health-conscious consumers.

Goat green tripe is the unwashed, untreated stomach lining of goats, retaining its natural digestive enzymes and microbial content. In dog food manufacturing, it is typically included in its raw or minimally processed form to preserve these properties. It provides a source of protein, essential fatty acids, and beneficial bacteria that can support digestive health in dogs. When included as part of a balanced diet, goat green tripe is generally safe, but excessive amounts may lead to gastrointestinal upset due to its richness and strong odour.

Goat green tripe is included in dog food formulations because it is highly palatable and supports digestive health, offering a functional benefit to dogs while also serving as a differentiating ingredient for manufacturers targeting premium or novel protein markets. Its use is primarily for nutritional and marketing purposes rather than as a low-cost filler.

Seaweed calcium is a mineral supplement derived from calcified marine algae, primarily Lithothamnium species. In dog food manufacturing, it is typically supplied as a natural, ground seaweed powder rather than in its raw, unprocessed form. Seaweed calcium provides a bioavailable source of calcium, which is essential for healthy bone development, muscle function and nerve transmission in dogs. When included at appropriate levels, it is safe and effective; excessive intake may lead to calcium imbalances or interfere with the absorption of other minerals.

Seaweed calcium is included in dog food formulations to provide a natural, bioavailable source of calcium for nutritional balance, while also appealing to consumer demand for more natural ingredient sources. Its use benefits both the manufacturer, by differentiating products, and the dog, by supporting bone health.

Hemp seed is the edible seed of the hemp plant (Cannabis sativa), a botanical ingredient valued for its rich nutritional profile. Sourced from plants, hemp seed is used in its natural, whole form. It provides a balanced source of essential fatty acids, protein, and fibre, supporting skin health, coat quality, and overall wellbeing in pets.

Hemp seed is included as a nutrient-dense ingredient, providing a source of plant-based protein, essential fatty acids, and fibre to support a balanced nutritional profile. Its inclusion also serves as a label-friendly feature, appealing to health-conscious consumers seeking natural and functional ingredients.

Green banana powder is a finely milled product made from unripe bananas, typically of the Cavendish variety, that have been dried and ground. It is supplied in its powdered form and used as a functional ingredient in dog food. Green banana powder is a source of dietary fibre, particularly resistant starch, which can support digestive health and promote beneficial gut bacteria in dogs. When included at appropriate levels, it is generally considered safe; excessive amounts may cause gastrointestinal upset such as bloating or diarrhoea.

Green banana powder is included in dog food formulations for its functional properties as a source of dietary fibre and resistant starch, which can support digestive health in dogs while also serving as a cost-effective ingredient that helps improve product texture and shelf stability for manufacturers.

Ascophyllum nodosum is a species of brown seaweed harvested from cold North Atlantic waters, making it a marine plant ingredient. It is primarily included in pet food for its natural source of dietary fibre, antioxidants, and trace minerals, supporting oral health and immune function. Ascophyllum nodosum is used in its dried, powdered natural form to optimise nutrient availability and palatability.

Ascophyllum nodosum is included as a functional ingredient primarily for its perceived dental health benefits and as a source of natural minerals, supporting marketing claims of oral care and holistic nutrition. Its presence can enhance product appeal to health-conscious consumers seeking natural additives.

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Wheatgrass powder is a dehydrated and finely ground form of young wheat shoots, typically derived from the common wheat plant Triticum aestivum. In dog food manufacturing, it is used in its powdered form rather than as fresh grass. Wheatgrass powder provides a source of dietary fibre, vitamins, minerals, and antioxidants. When included at appropriate levels, it may support digestive health and contribute to the overall nutrient profile of the diet; excessive amounts, however, may cause gastrointestinal upset in some dogs.

Wheatgrass powder is included in dog food formulations primarily as a marketing-driven ingredient to appeal to health-conscious consumers, though it offers minimal proven nutritional benefit to dogs and is not essential for their diet. Its use may also help manufacturers differentiate their products in a competitive market.

Nutritional yeast is a deactivated yeast derived from the Saccharomyces cerevisiae species, typically grown on molasses or sugar beets. As a plant-based ingredient, it is valued for its high-quality protein, B vitamins, and palatability enhancement. Nutritional yeast is used in its natural, inactive flake or powder form, making it safe and highly digestible for pets.

Nutritional yeast is included as a palatability enhancer and natural flavouring agent to improve the taste and aroma of pet food, encouraging consumption. It also serves as a label-friendly source of B-vitamins and protein, supporting marketing claims of added nutritional value.