Digestive Health Supplement Powder

Overview
Instinctive Bite Digestive Health is a supplement powder for dogs, designed to support digestive function and gut health.
The powder mixes into daily meals and targets dogs experiencing loose stools, poor nutrient absorption or general digestive discomfort. Can be used alongside any dry, wet or raw diet. Suitable for dogs of all ages and breeds that need extra digestive support beyond their regular food.
Ingredients
Organic Prebiotic Pea Fibre, Pumpkin Powder, Bentonite, Green Banana Powder, Inulin, Bio-az® Synbiotic (prebiotics, postbiotics & probiotics), Spirulina, Pectin, Bromelain.

Pea Fibre
Pea Fibre
Pisum Sativum Fibre, Pea Dietary Fibre, Pea Cellulose, Pea Hull Fibre
Summary
Pea fibre is a plant-derived ingredient sourced from the outer hulls of peas. It is primarily included in pet food to boost dietary fibre content, supporting healthy digestion and stool quality. Pea fibre is used in its natural form, retaining its fibrous structure to optimise gastrointestinal function. Its inclusion helps regulate bowel movements and can contribute to a feeling of fullness in pets.
Manufacturer Benefits
Pea fibre is included as a cost-effective, label-friendly source of dietary fibre to aid digestive health and improve stool quality. It also serves as a bulk-adding agent, helping to optimise product texture and maintain formulation consistency.

Pumpkin Powder
Pumpkin Powder
Cucurbita Pepo Powder, Dried Pumpkin Powder, Pumpkin Fruit Powder, Cucurbita Pepo Extract
Summary
Pumpkin powder is a plant-derived ingredient made by dehydrating and finely grinding pumpkin flesh. It is primarily included in pet food for its dietary fibre content, which supports healthy digestion and stool quality. Pumpkin powder is used in its natural form, retaining the nutritional benefits of whole pumpkin while offering improved shelf stability and ease of incorporation into pet food formulations.
Manufacturer Benefits
Pumpkin powder is included as a fibre-rich ingredient to support digestive health and stool quality in pets. It also serves as a label-friendly addition that appeals to consumers seeking natural and recognisable components in pet food.

Bentonite
Bentonite
Montmorillonite, E558, Fuller's Earth, Smectite Clay
Summary
Bentonite is a naturally occurring clay derived from volcanic ash, classified as a mineral ingredient. In pet food, its primary function is to act as a binder and anti-caking agent, helping to improve texture and maintain product stability. Bentonite is not used in its raw, unprocessed state; instead, it is refined and purified to ensure safety and efficacy in pet nutrition.
Manufacturer Benefits
Bentonite is included as a functional ingredient to act as a binding and anti-caking agent, helping to maintain kibble shape and prevent clumping during storage. Its use can also improve processing efficiency and product stability.

Banana Powder
Banana Powder
Musa Spp. Powder, Dried Banana Powder, Banana Fruit Powder, Musa Fruit Powder
Summary
Banana powder is a plant-derived ingredient made from dehydrated and finely ground bananas. It is primarily included in pet food for its natural source of carbohydrates, dietary fibre, and essential micronutrients such as potassium and vitamin B6. Banana powder is used in its natural, whole-food form, providing a palatable and easily digestible energy source for pets.
Manufacturer Benefits
Banana powder is included as a natural flavour enhancer and source of vitamins, minerals, and dietary fibre, supporting marketing claims of added nutritional value. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

Inulin
Inulin
Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide
Summary
Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.
Manufacturer Benefits
Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Bio-az® Synbiotic
Bio-az® Synbiotic
Synbiotic Complex, Prebiotic-Probiotic Blend, Synbiotic Formula, Synbiotic Supplement
Summary
Bio-az® Synbiotic is a proprietary blend of probiotics and prebiotics formulated to support digestive health in dogs. It is typically supplied as a combination of live beneficial bacterial strains and fermentable fibres. This ingredient contributes to maintaining a balanced gut microbiome, which can aid nutrient absorption and support immune function. When included at recommended levels, Bio-az® Synbiotic is considered safe, with no known adverse effects reported in dogs.
Manufacturer Benefits
Bio-az® Synbiotic is included in dog food formulations to support digestive health and gut microbiome balance, offering a functional benefit to dogs while also allowing manufacturers to differentiate their products in a competitive market. Its use may also help maintain product stability during storage.

Spirulina
Spirulina
Arthrospira Platensis, Arthrospira Maxima, Blue-Green Algae, E161b
Summary
Spirulina is a blue-green algae derived from freshwater sources and is classified as a plant-based ingredient. It is primarily included in pet food for its rich protein content and as a source of essential vitamins, minerals, and antioxidants, supporting immune health and vitality. Spirulina is used in its natural, dried whole-food form, ensuring optimal nutrient availability and digestibility for pets.
Manufacturer Benefits
Spirulina is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a nutrient-rich superfood. It may also provide trace micronutrients and natural colour, supporting marketing claims of added nutritional value.

Pectin
Pectin
E440, E440(i), Pectic Polysaccharide, Pectine
Summary
Pectin is a soluble dietary fibre derived from plant sources, most commonly fruits such as apples and citrus. It is primarily included in pet food to support digestive health by promoting healthy gut motility and stool quality. Rather than being used in its raw plant form, pectin is utilised as a purified extract to optimise its functional benefits and ensure consistent quality.
Manufacturer Benefits
Pectin is included as a natural gelling and thickening agent to improve the texture and consistency of pet food products. It also serves as a stabiliser, helping to maintain product integrity during storage and extend shelf life.

Bromelain
Bromelain
Ananas Comosus Protease, EC 3.4.22.32, Pineapple Protease, Ananase
Summary
Bromelain is an enzyme complex derived from the stem and fruit of the pineapple plant (Ananas comosus), making it a plant-based ingredient. It is primarily included in pet food for its proteolytic activity, aiding in protein digestion and supporting gastrointestinal health. Bromelain is not used in its raw plant form but is extracted and purified to optimise its functional benefits and ensure consistent efficacy.
Manufacturer Benefits
Bromelain is included as a functional enzyme to aid in protein digestion and improve nutrient absorption in pet food formulations. Its presence may also serve as a marketing differentiator, appealing to consumers seeking added health benefits for their pets.
Ingredients Splitting
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As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.
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About the Brand
Instinctive Bite
Instinctive Bite is Pet Circle's own Australian made dog food brand, developed with pet nutritionists to deliver natural, holistic nutrition supercharged by real meats, superfoods and prebiotics.
Explore their range of health-focused recipes — from grain-free to sensitive skin formulas.
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