Longevity and Immunity Support Powder

Flaxseed Meal, Flax Meal, Linum Usitatissimum Meal, Flaxseed Cake

Linseed meal is a plant-derived ingredient produced from the ground seeds of the flax plant (Linum usitatissimum) after oil extraction. It is primarily included in pet food as a source of dietary fibre, protein, and omega-3 fatty acids, supporting digestive and skin health. Linseed meal is used in its natural, ground form to optimise nutrient availability and palatability for pets.

Linseed meal is included as a cost-effective source of plant-based protein and omega-3 fatty acids, supporting nutritional labelling claims. It also serves as a fibre source to aid digestive health in pet food formulations.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid

Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.

Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

L-Carnitine, Levocarnitine, Vitamin Bt, E306

Carnitine is a naturally occurring compound derived from animal sources, primarily meat and fish. It plays a crucial role in energy metabolism by transporting fatty acids into the mitochondria for cellular energy production. In pet food, carnitine is utilised in a synthesised, bioavailable form rather than its raw state, ensuring optimal absorption and safety for companion animals.

Carnitine is included as a functional ingredient to support fat metabolism and energy production, particularly in formulas targeting active or senior pets. Its addition allows manufacturers to market the product as supporting heart health and weight management.

Ganoderma Lucidum, Lingzhi, Mannentake, Yeongji

Reishi mushroom is a type of medicinal fungus originating from the Ganoderma lucidum species, valued for its bioactive compounds. Sourced from plant origins, it is primarily included in pet food for its potential immune-modulating and antioxidant properties. Reishi mushroom is used in its natural, dried, and powdered form, ensuring the preservation of its beneficial constituents for optimal pet health support.

Reishi mushroom is included as a functional ingredient to support marketing claims related to immune health and overall wellness, appealing to health-conscious pet owners. Its addition allows manufacturers to differentiate their product and enhance label appeal, despite limited direct nutritional benefit for dogs.

Hericium Erinaceus, Yamabushitake, Monkey Head Mushroom, Houtou

Lion’s Mane Mushroom is a functional fungus sourced from the Hericium erinaceus species, valued for its unique bioactive compounds. Originating from the plant kingdom, it is included in pet food for its potential cognitive and immune-supporting properties. Lion’s Mane Mushroom is used in its natural, whole form, ensuring pets benefit from its full spectrum of naturally occurring nutrients and antioxidants.

Lion’s Mane Mushroom is included as a label-friendly ingredient to appeal to health-conscious consumers seeking functional or superfood additives in pet food. It may also be used for its perceived health benefits, supporting marketing claims without significantly impacting formulation cost or palatability.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Ananas Comosus Protease, EC 3.4.22.32, Pineapple Protease, Ananase

Bromelain is an enzyme complex derived from the stem and fruit of the pineapple plant (Ananas comosus), making it a plant-based ingredient. It is primarily included in pet food for its proteolytic activity, aiding in protein digestion and supporting gastrointestinal health. Bromelain is not used in its raw plant form but is extracted and purified to optimise its functional benefits and ensure consistent efficacy.

Bromelain is included as a functional enzyme to aid in protein digestion and improve nutrient absorption in pet food formulations. Its presence may also serve as a marketing differentiator, appealing to consumers seeking added health benefits for their pets.

Vaccinium Corymbosum Extract, Vaccinium Corymbosum Fruit Extract, Blueberry Fruit Extract, Vaccinium Spp. Extract

Blueberry extract is a concentrated derivative of the blueberry fruit, a plant-based ingredient valued for its rich antioxidant content, particularly anthocyanins. Its primary purpose in pet food is to support cellular health and immune function by combating oxidative stress. Unlike whole blueberries, blueberry extract is utilised in a processed, concentrated form to deliver consistent levels of beneficial compounds in pet nutrition.

Blueberry extract is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its association with antioxidants and natural nutrition. Its presence supports marketing claims related to superfoods and enhanced nutritional value, despite being used in small quantities.