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Instinctive Bite
/
Air Dried Chicken Single Protein Dry Dog Food

Overview

Instinctive Bite Single Protein Chicken is an air dried dog food made with chicken as the sole animal protein source.

The food is gently air dried at low temperatures to preserve nutrients and natural flavour, with 90% animal ingredients in the recipe. Includes green-lipped mussel for joint support, chicory root and psyllium husk for digestion, and flaxseed for skin and coat. Can be served as a complete meal, crumbled over kibble as a food topper, or used as a high-value training treat. Suitable for dogs with food sensitivities that need a simplified single-protein air dried diet.

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Nutritional Analysis

A nutritional analysis shows how a dog food is made up of its main nutrients, such as protein, fat, fibre and other components. This helps you understand where the food’s nutrition and energy come from, and how the formula is balanced.

Protein
38
%
0%
Fats
18
%
0%
Carbohydrates
12
%
0%
Energy
393
0
 kcal/100g

Ingredients

Chicken (Meat, Offal, Breast), Pumpkin, Flaxseed, Broccoli, Blueberry, Yeast, Sunflower Lecithin, Bamboo Fibre, Vitamins & Minerals, Apple Fibre, Psyllium Husk, Choline Chloride, Inulin (Chicory), Yucca, Kelp, Natural Antioxidants, Rosemary Extract.

Chicken Meat

Chicken Meat

Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat

Summary

Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.

Manufacturer Benefits

Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.

Chicken Offal

Chicken Offal

Poultry Giblets, Chicken Giblets, Gallus Gallus Domesticus Offal, Poultry Offal

Summary

Chicken offal refers to the edible internal organs and by-products of chickens, such as liver, heart, and gizzard, sourced from animals. It is included in pet food primarily for its rich supply of protein, essential vitamins, and minerals, supporting overall health. Chicken offal is used in its natural, whole-food form, providing a highly digestible and nutrient-dense ingredient for pets.

Manufacturer Benefits

Chicken offal is included as a cost-effective source of animal protein, essential amino acids, and micronutrients. Its use allows manufacturers to optimise nutritional value while utilising by-products, supporting both economic efficiency and sustainability.

Chicken Breast

Chicken Breast

Chicken Fillet, Skinless Chicken Fillet, Boneless Chicken Fillet, Gallus Gallus Domesticus Breast

Summary

Chicken breast is a lean cut of poultry derived from the breast muscle of chickens. As an animal-based ingredient, it is highly valued for its rich protein content, supporting muscle maintenance and overall health in pets. Chicken breast is used in its natural, whole food form, ensuring optimal nutrient availability and palatability in premium pet food formulations.

Manufacturer Benefits

Chicken breast is included as a high-quality, easily digestible protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, premium components in pet food.

Pumpkin

Pumpkin

Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo

Summary

Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.

Manufacturer Benefits

Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.

Linseed

Linseed

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Summary

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Manufacturer Benefits

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Broccoli

Broccoli

Brassica Oleracea Italica, Calabrese, Sprouting Broccoli, EATME Broccoli

Summary

Broccoli is a nutrient-rich vegetable derived from the plant species Brassica oleracea. As a plant-based ingredient, it is included in pet food primarily for its dietary fibre, vitamins, and antioxidant content, supporting digestive health and immune function. Broccoli is used in its natural form, ensuring pets benefit from its whole-food nutritional profile without synthetic alteration.

Manufacturer Benefits

Broccoli is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute small amounts of fibre, vitamins, and antioxidants, supporting marketing claims of added health benefits.

Blueberry

Blueberry

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163

Summary

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Manufacturer Benefits

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Yeast

Yeast

Saccharomyces Cerevisiae, Baker’s Yeast, Brewer’s Yeast, E620

Summary

Yeast is a single-celled fungus of microbial origin commonly derived from Saccharomyces cerevisiae. It is included in pet food primarily as a source of high-quality protein, B vitamins, and functional compounds that support digestive and immune health. Yeast is utilised in its deactivated, dried form rather than as a live organism, ensuring safety and optimal nutrient availability for pets.

Manufacturer Benefits

Yeast is included as a palatability enhancer and natural flavour source to improve the taste and aroma of pet food, encouraging consumption. It may also serve as a cost-effective source of protein and B vitamins, supporting nutritional labelling claims.

Sunflower Lecithin

Sunflower Lecithin

Lecithin (Helianthus Annuus), E322 (Helianthus Annuus), Helianthus Annuus Lecithin, Sunflower Phospholipids

Summary

Sunflower lecithin is a plant-derived ingredient extracted from sunflower seeds. It serves primarily as an emulsifier, helping to blend fats and water in pet food formulations, and also provides a source of phospholipids that support cellular health. Sunflower lecithin is not used in its raw seed form but is processed and utilised as a purified lecithin extract to optimise functionality and digestibility.

Manufacturer Benefits

Sunflower lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients remain blended. It also serves as a label-friendly alternative to synthetic emulsifiers, appealing to consumers seeking natural-sounding ingredients.

Bamboo Fibre

Bamboo Fibre

Bambusa Spp. Fibre, Bamboo Cellulose, Bamboo Dietary Fibre, Bamboo Plant Fibre

Summary

Bamboo fibre is a plant-derived ingredient sourced from the stalks of bamboo plants. It is primarily included in pet food as a functional source of dietary fibre, supporting digestive health and stool quality. Bamboo fibre is used in its processed form, not as raw bamboo, to ensure safety, digestibility, and optimal fibre content for pets’ nutritional needs.

Manufacturer Benefits

Bamboo fibre is included as a cost-effective, label-friendly source of dietary fibre to aid stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.

Vitamins

Vitamins

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Summary

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Manufacturer Benefits

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Minerals

Minerals

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Summary

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Manufacturer Benefits

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Apple Fibre

Apple Fibre

Malus Domestica Fibre, Apple Pomace Fibre, Malus Domestica Dietary Fibre, E459

Summary

Apple fibre is a plant-derived ingredient sourced from the fibrous pulp of apples after juice extraction. It is primarily included in pet food to support digestive health by providing insoluble and soluble dietary fibre, which aids in healthy bowel function. Apple fibre is used in its natural form, ensuring pets benefit from its inherent nutritional properties and gentle support for gastrointestinal wellbeing.

Manufacturer Benefits

Apple fibre is included as a cost-effective source of dietary fibre to aid digestive health and improve stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, natural components in pet food.

Psyllium Husk

Psyllium Husk

Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata

Summary

Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.

Manufacturer Benefits

Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.

Choline Chloride

Choline Chloride

Trimethylethanolamine Chloride, Choline Monochloride, E1001, 2-Hydroxy-N,N,N-Trimethylethanaminium Chloride

Summary

Choline chloride is a synthetic compound derived from choline, an essential nutrient typically sourced from plant or animal origins. It is primarily included in pet food to support healthy brain function, liver metabolism, and cellular structure. Choline is not used in its natural state; instead, it is utilised as choline chloride to ensure stability, safety, and optimal absorption in pet diets.

Manufacturer Benefits

Choline chloride is included as an essential nutrient to support normal liver function and brain health in pets. It is a cost-effective way to meet regulatory requirements for choline content in complete and balanced pet foods.

Inulin

Inulin

Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide

Summary

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Manufacturer Benefits

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Yucca

Yucca

Cassava, Manioc, Manihot Esculenta, Tapioca

Summary

Yucca is a plant-derived ingredient sourced from the Yucca schidigera plant, native to arid regions. It is primarily included in pet food for its natural saponins, which help reduce faecal odour and support digestive health. Yucca is used in its natural, whole plant extract form, ensuring the beneficial compounds are retained and safely delivered in the final product.

Manufacturer Benefits

Yucca is included as a natural deodorising agent to help reduce stool odour in pet food. It also serves as a label-friendly ingredient that appeals to consumers seeking plant-based additives.

Kelp

Kelp

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Summary

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Manufacturer Benefits

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Natural Antioxidant

Natural Antioxidant

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Summary

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Manufacturer Benefits

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

Rosemary Extract

Rosemary Extract

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Summary

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Manufacturer Benefits

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Ingredients Splitting


Score Card

Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.

  • /40
  • /30
  • /15
  • /10
  • /5
  • Overall Score
    Score Info

    As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.

    0
    /100

/100

ABOUT


Parent Company
Pet Circle
-
Manufactured
Australia
-
Policy Coverage
Australia
-
Category
Food
-
Life Stage
All Life Stages
-
Breed Size
All Breeds
-
Feeding Type
Complete Meal
-
Processing Level
High
-

PRODUCT TAGS


Single Protein
Grain Free
Gluten Free
Dairy Free
Soy Free

TABLE OF CONTENTS



COMPARE PRICING

Price Comparision

500g
2kg

About the Brand

Instinctive Bite

Instinctive Bite is Pet Circle's own Australian made dog food brand, developed with pet nutritionists to deliver natural, holistic nutrition supercharged by real meats, superfoods and prebiotics.

Explore their range of health-focused recipes — from grain-free to sensitive skin formulas.


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