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Joy
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Ocean Fish and Salmon Grain Free Recipe

Ocean Fish and Salmon Grain Free Recipe

Joy
Joy Pet Food Ocean Fish & Salmon Grain Free Recipe is a grain-free dry dog food using ocean fish and salmon as the sole animal proteins. Poultry-free and free from artificial fillers, flavours and colourings, it provides 30% minimum protein and 20% minimum fat, boosted with natural prebiotics and probiotics for digestive support. A complete and balanced adult dry dog food. Not appropriate for elimination trials. Not suitable for dogs on reduced-protein diets. The fat content makes this a poor fit for pancreatitis-prone or weight-managed dogs.
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Overview
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Ingredients
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Size 1
2kg
11kg

Overview

Joy Pet Food Ocean Fish & Salmon Grain Free Recipe is a grain-free dry dog food using ocean fish and salmon as the sole animal proteins. Poultry-free and free from artificial fillers, flavours and colourings, it provides 30% minimum protein and 20% minimum fat, boosted with natural prebiotics and probiotics for digestive support.

A complete and balanced adult dry dog food. Not appropriate for elimination trials. Not suitable for dogs on reduced-protein diets. The fat content makes this a poor fit for pancreatitis-prone or weight-managed dogs.

Nutritional Analysis

Protein
30
%
0%
Fat
20
%
0%
Fibre
4.5
%
0%

Ingredients

Ocean Fish, Salmon, Peas, Potatoes, Tomato Pomace, Ground Flaxseed, Fish Oil, Canola Oil, Sweet Potatoes, Carrots, Kale, Broccoli, Spinach, Parsley, Apples, Blueberries, Vitamin A, Vitamin B1, Vitamin B2, Vitamin B5, Vitamin B6, Vitamin B12, Vitamin D3, Vitamin E, Beta-Carotene, Niacin, Calcium Pantothenate, Biotin, Folic Acid, Magnesium, Iron, Zinc, Manganese, Copper, Natural Probiotic, Natural Prebiotic, Rosemary Extract, Green Tea Extract.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Chunky, moist ball of minced ocean fish in pale grey and white, soft texture, suitable as a dog food ingredient
Ocean Fish
Ocean Fish
Mixed Marine Fish, Marine Fish Blend, Fish Spp., Marine Fish Spp.
Summary
Ocean fish refers to a variety of fish species sourced from marine environments. As an animal-derived ingredient, it is primarily included in pet food for its high-quality protein and essential omega-3 fatty acids, supporting muscle maintenance and skin and coat health. Ocean fish is used in its natural, whole form, ensuring pets receive the full nutritional benefits of the original source.
Why it's used?
Ocean fish is included as a protein source to provide essential amino acids and omega-3 fatty acids, supporting nutritional balance and marketing appeal. Its presence can also enhance palatability, making the product more attractive to pets.
Fresh minced salmon with a moist, pink texture and visible chunks, perfect as a healthy dog food ingredient
Salmon
Salmon
Salmo Salar, Atlantic Salmon, Pacific Salmon, Oncorhynchus Spp.
Summary
Salmon is a nutrient-rich fish sourced from cold, clean waters and is classified as an animal-derived ingredient. It is primarily included in pet food for its high-quality protein and omega-3 fatty acids, which support skin, coat, and joint health. Salmon is used in its natural form, ensuring pets benefit from its full nutritional profile and bioavailable nutrients.
Why it's used?
Salmon is included as a high-quality protein and omega-3 fatty acid source to support skin and coat health, appealing to consumers seeking premium or functional pet foods. Its presence also enhances palatability and serves as a marketing differentiator on product labelling.
Round green and yellow peas with a smooth, shiny texture, piled together as a common dog food ingredient
Peas
Peas
Pisum Sativum, Garden Pea, Green Pea, Field Pea
Summary
Peas are a plant-derived ingredient sourced from the seeds of the Pisum sativum plant. They are primarily included in pet food for their high protein content, dietary fibre, and essential micronutrients, supporting digestive health and energy. Peas are used in their natural, whole form, ensuring the retention of their nutritional value and functional benefits within the finished product.
Why it's used?
Peas are included as a cost-effective source of protein, fibre, and carbohydrates, helping to optimise nutritional content while supporting product texture. They also serve as a label-friendly ingredient that appeals to consumers seeking grain-free or plant-based options.
Whole potato with light brown skin, dark spots and rough texture, commonly used as a dog food ingredient
Potato
Potato
Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato
Summary
Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.
Why it's used?
Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.
Coarse, reddish-brown tomato pomace mix with visible skins, seeds, and pulp, used as a dog food ingredient
Tomato Pomace
Tomato Pomace
Tomato Pulp, Tomato Residue, Tomato Presscake, Solanum Lycopersicum Pomace
Summary
Tomato pomace is a by-product derived from the processing of tomatoes (plant origin), consisting of skins, pulp, and seeds. It is primarily included in pet food as a source of dietary fibre to support digestive health. Tomato pomace is used in its natural, dried form, providing both soluble and insoluble fibres, as well as beneficial phytonutrients, to optimise gastrointestinal function in pets.
Why it's used?
Tomato pomace is included as a cost-effective source of dietary fibre and antioxidants, contributing to stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.
Finely ground linseed with a light brown colour and coarse, crumbly texture, suitable as a healthy dog food supplement
Ground Linseed
Ground Linseed
Milled Linseed, Flaxseed Meal, Milled Flaxseed, Linum Usitatissimum
Summary
Ground linseed, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient commonly included in premium pet foods. It serves as a rich source of dietary fibre and omega-3 fatty acids, supporting digestive health and skin condition. Ground linseed is used in its natural, whole-food form, ensuring optimal nutrient availability and digestibility for pets.
Why it's used?
Ground linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting nutritional claims and digestive health. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.
Golden yellow fish oil droplet with a glossy, smooth texture on a white background, highlighting its purity and quality
Fish Oil
Fish Oil
Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium
Summary
Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.
Why it's used?
Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.
Golden yellow canola oil puddle with a smooth, glossy texture on a white background
Canola Oil
Canola Oil
Rapeseed Oil, Brassica Napus Oil, Brassica Rapa Oil, E471 (when derived from canola)
Summary
Canola oil is a plant-derived oil extracted from the seeds of the canola plant (Brassica napus). It serves as a valuable source of energy and provides essential fatty acids, particularly omega-3 and omega-6, which support skin and coat health in pets. Canola oil is used in its refined, food-grade form to ensure safety, palatability, and optimal nutrient absorption.
Why it's used?
Canola oil is included as a cost-effective source of fat and essential fatty acids, supporting energy density and skin and coat health in pet food formulations. It also contributes to product palatability and helps optimise texture.
Whole sweet potato with smooth orange skin, small brown spots and oval shape, isolated on a white background
Sweet Potato
Sweet Potato
Ipomoea Batatas, Kumara, Batata, Camote
Summary
Sweet potato is a root vegetable of plant origin, valued for its rich content of complex carbohydrates, dietary fibre, and essential micronutrients such as vitamin A. In pet food, sweet potato serves primarily as a digestible energy source and supports digestive health. It is incorporated in its natural, whole form, ensuring optimal nutrient retention and palatability for companion animals.
Why it's used?
Sweet potato is included as a cost-effective, highly digestible carbohydrate source that provides energy and dietary fibre. It also serves as a label-friendly ingredient appealing to consumers seeking natural, whole-food components in pet food.
Fresh whole carrot with bright orange skin and smooth, firm texture standing upright on a plain background
Carrot
Carrot
Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot
Summary
Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.
Why it's used?
Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.
Fresh green kale leaves with curly edges and crisp texture, perfect for healthy dog diets in Australia
Kale
Kale
Brassica Oleracea, Borecole, Leaf Cabbage, Eru
Summary
Kale is a leafy green vegetable of plant origin, belonging to the Brassica family. It is included in pet food primarily for its rich content of vitamins, minerals, and antioxidants, supporting overall health and immune function. In pet food formulations, kale is used in its natural form, providing a source of dietary fibre and phytonutrients to optimise nutritional value.
Why it's used?
Kale is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a source of vitamins and fibre, though its functional impact on pet nutrition is typically minimal at the inclusion levels used.
Fresh green broccoli with a thick stalk and tightly packed florets, highlighting its crisp texture and vibrant colour
Broccoli
Broccoli
Brassica Oleracea Italica, Calabrese, Sprouting Broccoli, EATME Broccoli
Summary
Broccoli is a nutrient-rich vegetable derived from the plant species Brassica oleracea. As a plant-based ingredient, it is included in pet food primarily for its dietary fibre, vitamins, and antioxidant content, supporting digestive health and immune function. Broccoli is used in its natural form, ensuring pets benefit from its whole-food nutritional profile without synthetic alteration.
Why it's used?
Broccoli is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute small amounts of fibre, vitamins, and antioxidants, supporting marketing claims of added health benefits.
Fresh green spinach leaves with a smooth texture, piled together, perfect for healthy dog-friendly recipes
Spinach
Spinach
Spinacia Oleracea, English Spinach, Common Spinach, Garden Spinach
Summary
Spinach is a leafy green vegetable of plant origin, valued for its rich content of vitamins, minerals, and antioxidants. In pet food, spinach primarily provides dietary fibre, iron, and phytonutrients that support overall health and immune function. Spinach is included in its natural form, ensuring pets benefit from its full nutritional profile without synthetic alteration or processing into extracts.
Why it's used?
Spinach is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also provide a modest source of vitamins and minerals, supporting marketing claims of added health benefits.
Finely chopped parsley with vibrant green colour and coarse texture, commonly used as a fresh herb in dog food
Parsley
Parsley
Petroselinum Crispum, Garden Parsley, Common Parsley, E461
Summary
Parsley is a leafy herb of plant origin, commonly used in pet food for its natural antioxidant properties and as a source of vitamins such as vitamin K and C. It is primarily included to support immune health and freshen breath. In pet food formulations, parsley is used in its natural, whole form, ensuring the retention of its beneficial phytonutrients and fibre content.
Why it's used?
Parsley is included as a label-friendly ingredient to appeal to pet owners seeking natural or recognisable components in pet food. It may also be added for its perceived breath-freshening properties, though its functional impact on canine nutrition is minimal.
Red and yellow apple with smooth, shiny skin and a small stem, displayed whole on a plain background
Apple
Apple
Malus Domestica, Pyrus Malus, Malus Pumila, E Malus
Summary
Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.
Why it's used?
Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.
Fresh blueberries with smooth, deep blue skin and a light frosted coating, clustered together on a white background
Blueberry
Blueberry
Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163
Summary
Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.
Why it's used?
Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Fine white powder of vitamin B1 with a slightly grainy texture, commonly used as a dog supplement ingredient
Vitamin B1
Vitamin B1
Thiamine, Thiamin, Aneurin, E101
Summary
Vitamin B1, also known as thiamine, is a water-soluble vitamin of synthetic or plant origin. It plays a crucial role in energy metabolism and supports healthy nerve and muscle function in pets. In pet food, thiamine is not used in its natural raw form but is typically utilised as thiamine mononitrate or thiamine hydrochloride to optimise stability, safety, and absorption.
Why it's used?
Vitamin B1 (thiamine) is included as an essential nutrient to meet regulatory requirements for canine health and to prevent deficiency-related disorders. Its addition ensures nutritional adequacy and supports normal metabolic function in pets.
Bright yellow Vitamin B2 powder with a fine, slightly grainy texture displayed in a close-up circular view
Vitamin B2
Vitamin B2
Riboflavin, E101, Lactoflavin, Vitamin G
Summary
Vitamin B2, also known as riboflavin, is a water-soluble vitamin of synthetic or microbial origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Vitamin B2 is not used in its natural raw form but is instead utilised as riboflavin, a stable compound, to optimise safety and bioavailability in pet diets.
Why it's used?
Vitamin B2 is included as an essential nutrient to meet dogs’ dietary requirements and support metabolic functions. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards.
Fine off-white Vitamin B5 powder with a soft, smooth texture, commonly used as a dog supplement ingredient
Vitamin B5
Vitamin B5
Pantothenic Acid, D-Pantothenic Acid, Calcium Pantothenate, E315
Summary
Vitamin B5, also known as pantothenic acid, is a water-soluble vitamin of plant and animal origin. It plays a crucial role in energy metabolism and the synthesis of fatty acids, supporting overall cellular function. In pet food, Vitamin B5 is not used in its raw or natural state but is typically included as a stable, bioavailable compound such as calcium pantothenate for optimal absorption.
Why it's used?
Vitamin B5 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional standards and regulatory requirements for complete and balanced pet food.
Fine white powder of vitamin B6 with a slightly textured surface, used as a supplement ingredient for dogs
Vitamin B6
Vitamin B6
Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a
Summary
Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.
Why it's used?
Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Bright orange, finely textured beta carotene powder in a close-up circular view for dog health supplements
Beta Carotene
Beta Carotene
Provitamin A, E160a, All-Trans-Beta-Carotene, CI 40800
Summary
Beta carotene is a plant-derived pigment and precursor to vitamin A, commonly sourced from carrots and other colourful vegetables. Its primary nutritional benefit is supporting vision, immune function, and antioxidant defence. In pet food, beta carotene is utilised in its extracted or purified form rather than as whole vegetables, ensuring consistent potency and bioavailability for optimal health outcomes.
Why it's used?
Beta carotene is included as a natural source of vitamin A and as a colour-enhancing agent to improve the visual appeal of the product. Its presence also allows for label-friendly marketing, appealing to consumers seeking natural additives.
Fine white niacin powder with a slightly grainy texture, arranged in a circular mound on a plain background
Niacin
Niacin
Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Summary
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Why it's used?
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine off-white powder texture of calcium pantothenate, a common supplement ingredient for dogs
Calcium Pantothenate
Calcium Pantothenate
D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate
Summary
Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.
Why it's used?
Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.
Fine off-white biotin powder with a slightly grainy texture, commonly used as a supplement for dogs
Biotin
Biotin
Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Summary
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Why it's used?
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.
Bright yellow folic acid powder with a fine, slightly textured surface, used as a supplement for dogs
Folic Acid
Folic Acid
Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Summary
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Why it's used?
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.
Fine white magnesium powder with a soft, slightly textured surface, commonly used in dog supplements
Magnesium
Magnesium
Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal
Summary
Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.
Why it's used?
Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Fine grey iron powder with a slightly rough, sandy texture, displayed in a circular shape for dog nutrition context
Iron
Iron
Ferrum, Fe, E1, Elemental Iron
Summary
Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.
Why it's used?
Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.
Fine, light grey zinc powder with a slightly grainy texture, commonly used as a dog supplement ingredient
Zinc
Zinc
Zn, E579, Zincum, CI 77947
Summary
Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.
Why it's used?
Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.
Pale beige manganese powder with a fine, slightly clumpy texture, used as a dog supplement ingredient
Manganese
Manganese
E34, Manganum, Mn, EINECS 231-105-1
Summary
Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.
Why it's used?
Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.
Bright blue copper powder with a fine, slightly textured surface, used as a dog supplement ingredient
Copper
Copper
Cu, ECP, CI 77400, C.I. 77400
Summary
Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.
Why it's used?
Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Fine off-white probiotics powder with a smooth, slightly grainy texture, commonly used in dog health supplements
Probiotics
Probiotics
Live Microorganisms, Beneficial Bacteria, Lactic Acid Bacteria, Bifidobacterium Spp.
Summary
Probiotics are live microorganisms, typically derived from beneficial bacterial strains, that are added to pet food to support digestive health and maintain a balanced gut microbiome. Their primary function is to promote healthy digestion and enhance immune function. Probiotics are not used in their natural, raw state but are carefully cultured and stabilised to ensure viability and efficacy when incorporated into pet food formulations.
Why it's used?
Probiotics are included to support digestive health and promote a balanced gut microbiome in pets, which can be a key marketing point for health-conscious consumers. Their addition also allows manufacturers to differentiate products in a competitive market by highlighting functional health benefits.
Fine beige prebiotics powder in a soft, grainy mound on a plain background, ideal for dog health supplements
Prebiotics
Prebiotics
Fructooligosaccharides, Galactooligosaccharides, Inulin, Oligofructose
Summary
Prebiotics are non-digestible fibres derived primarily from plant sources such as chicory root, beet pulp, or certain grains. Their main purpose is to nourish beneficial gut bacteria, supporting digestive health and immune function in pets. Prebiotics are utilised in their natural, whole-food form or as extracted fibre concentrates, ensuring optimal efficacy and safety for inclusion in premium pet food formulations.
Why it's used?
Prebiotics are included to promote digestive health by supporting beneficial gut bacteria, which can enhance nutrient absorption and overall wellbeing in pets. Their addition also serves as a marketing differentiator, appealing to health-conscious consumers seeking functional benefits in pet food.
Dark brown, glossy drop of rosemary extract with a smooth texture on a plain background
Rosemary Extract
Rosemary Extract
Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract
Summary
Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.
Why it's used?
Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.
Fine green tea extract powder with a smooth, slightly textured surface, used in Australian dog health supplements
Green Tea Extract
Green Tea Extract
Camellia Sinensis Extract, Camellia Sinensis Leaf Extract, Tea Leaf Extract, Camellia Sinensis
Summary
Green tea extract is a concentrated form of the leaves from the Camellia sinensis plant, a botanical ingredient. It is primarily included for its antioxidant properties, supporting cellular health and immune function in pets. Rather than using whole green tea leaves, the extract is utilised in a purified, standardised form to optimise the delivery of beneficial polyphenols and ensure consistent potency.
Why it's used?
Green tea extract is included as a natural antioxidant to help preserve product freshness and extend shelf life. It may also be used for its label appeal, as consumers associate it with health benefits.

About

Brand
Joy
Company
Pet'O
Manufactured
Australia
Type
Kibble
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

PRODUCT TAGS

Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free
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About the Brand

Joy

Joy Pet Food is a proudly Australian brand making grain-free, nutritionist-crafted dog food from locally sourced ingredients. High-protein dry food recipes and air-dried treats, all made in Sydney and boosted with pre and probiotics.

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