Lamb and Venison Feast Freeze Dried Dog Food

Ovis Aries, Young Sheep, Agnus, Ovine Meat

Lamb is a high-quality animal protein sourced from sheep, commonly used in premium pet foods. It provides essential amino acids, vitamins, and minerals that support muscle development and overall health. Lamb is included in its natural, whole-food form, ensuring optimal nutrient availability and palatability. Its rich nutrient profile makes it particularly beneficial for pets with sensitivities to other protein sources.

Lamb is included as a high-quality animal protein source to support muscle maintenance and overall health in pets. It also serves as a marketing differentiator, appealing to consumers seeking novel or premium protein options for their pets.

Ovine Stomach, Sheep Stomach, Ovis Aries Stomach, Ovis Aries Tripe

Lamb tripe is the edible stomach lining of sheep, categorised as an animal-derived ingredient. It is a rich source of protein, essential fatty acids, and key micronutrients, supporting muscle maintenance and overall health in pets. Lamb tripe is included in its natural, whole-food form, providing both nutritional value and palatability to premium pet foods.

Lamb tripe is included as a highly palatable protein source that can enhance the flavour and appeal of pet food, encouraging consumption. It also serves as a label-friendly ingredient that appeals to consumers seeking novel or natural animal-based components.

Deer Meat, Cervidae Meat, Game Meat, Cervus Spp.

Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.

Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.

Ovine Heart, Sheep Heart, Ovis Aries Heart, Ovis Aries Cardiac Muscle

Lamb heart is an animal-derived ingredient sourced from the heart muscle of lambs. It is included in pet food primarily for its high-quality protein and rich supply of essential nutrients such as B vitamins, iron, and taurine, supporting muscle health and overall vitality. Lamb heart is used in its natural, whole-food form, ensuring optimal nutrient availability and palatability for pets.

Lamb heart is included as a nutrient-dense organ meat to provide high-quality protein, essential amino acids, and micronutrients, supporting the product’s nutritional profile. Its inclusion also appeals to consumers seeking premium or species-appropriate ingredients in pet food formulations.

Ovine Lung, Sheep Lung, Ovis Aries Lung, Ovis Aries Pulmo

Lamb lung is an animal-derived ingredient sourced from the respiratory organ of sheep. It is primarily included in pet food for its high protein content and as a source of essential amino acids, supporting muscle maintenance and overall health. Lamb lung is used in its natural, whole-food form, providing a digestible and palatable protein option for pets.

Lamb lung is included as a novel protein source to diversify amino acid profiles and appeal to consumers seeking alternative or limited-ingredient diets. It also serves as a label-friendly ingredient that can enhance product differentiation in the premium pet food market.

Ovine Liver, Sheep Liver, Ovis Aries Liver, Hepaticus Ovis

Lamb liver is an animal-derived organ meat sourced from sheep. It is highly valued in pet nutrition for its rich content of essential nutrients, including protein, vitamin A, iron, and B vitamins. Lamb liver is primarily included to support overall health, vitality, and immune function. In premium pet foods, lamb liver is used in its natural, whole food form to maximise nutrient availability and palatability.

Lamb liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, making the food more appealing to pets.

Flaxseed Flakes, Flax Flakes, Linum Usitatissimum Flakes, Flaxseed Meal

Linseed flakes are derived from the seeds of the flax plant (Linum usitatissimum), a plant-based ingredient. They are included in pet food primarily as a source of dietary fibre and omega-3 fatty acids, supporting digestive health and skin condition. Linseed flakes are used in their natural, whole food form, ensuring the retention of their nutritional properties and bioavailability.

Linseed flakes are included as a cost-effective source of omega-3 fatty acids and dietary fibre, supporting nutritional claims and digestive health. They also serve as a label-friendly ingredient that appeals to health-conscious consumers.

Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)

Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.

Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo

Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.

Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.

Brassica Oleracea Italica, Calabrese, Sprouting Broccoli, EATME Broccoli

Broccoli is a nutrient-rich vegetable derived from the plant species Brassica oleracea. As a plant-based ingredient, it is included in pet food primarily for its dietary fibre, vitamins, and antioxidant content, supporting digestive health and immune function. Broccoli is used in its natural form, ensuring pets benefit from its whole-food nutritional profile without synthetic alteration.

Broccoli is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute small amounts of fibre, vitamins, and antioxidants, supporting marketing claims of added health benefits.

Kombu, Saccharina Japonica, Laminaria Japonica, Kelp Powder

Dried kelp is a type of seaweed sourced from marine plants, commonly harvested from ocean waters. It is included in pet food primarily as a natural source of iodine, which supports healthy thyroid function, as well as providing trace minerals and antioxidants. Dried kelp is used in its natural, dehydrated form, ensuring the retention of its nutritional properties for optimal pet health.

Dried kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, while also providing trace minerals that can support nutritional claims. Its addition has minimal impact on palatability or product cost.

Dipotassium Hydrogen Phosphate, Potassium Phosphate Dibasic, E340(ii), DKP

Dipotassium phosphate is a mineral-based ingredient derived from the combination of potassium and phosphate, typically sourced as a white, water-soluble salt. It is primarily included in pet food as a source of essential phosphorus and potassium, supporting energy metabolism and cellular function. Rather than its raw mineral forms, dipotassium phosphate is utilised as a purified compound to ensure safety, stability, and optimal nutrient absorption.

Dipotassium phosphate is included as a functional mineral salt to regulate pH and improve the stability of the product, helping to maintain texture and extend shelf life. It may also serve as a source of potassium and phosphorus, supporting nutritional labelling requirements.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Macruronus Novaezelandiae Oil, Blue Grenadier Oil, New Zealand Whiptail Oil, Macruronus Oil

Hoki oil is a marine-derived ingredient sourced from the cold waters of New Zealand, extracted from the hoki fish (Macruronus novaezelandiae). It is primarily included in pet food for its rich content of omega-3 fatty acids, which support skin, coat, and joint health. Hoki oil is utilised in its refined liquid form, not as whole fish, to optimise purity and nutrient absorption.

Hoki oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, providing a functional nutritional benefit. Its presence also allows manufacturers to market the product as containing high-quality, marine-derived oils.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Zinc Proteinate Chelate, Zinc Protein Chelate, Zinc Amino Acid Chelate, Zinc Protein Complex

Zinc proteinate is a chelated mineral compound derived from the binding of zinc, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support immune function, skin health, and enzyme activity. Zinc is not used in its raw metallic state; instead, it is utilised as zinc proteinate to optimise absorption and bioavailability in pets.

Zinc proteinate is included as a bioavailable source of the essential mineral zinc, supporting optimal nutrient absorption and overall health in pets. Its chelated form enhances stability and efficacy compared to inorganic zinc sources, aligning with nutritional labelling requirements.

Ferric Proteinate, Ferrous Proteinate, Iron Protein Chelate, Iron Protein Complex

Iron proteinate is a chelated mineral compound derived from iron bound to amino acids or proteins, typically of animal or plant origin. It is included in pet food to provide a bioavailable source of iron, which is essential for oxygen transport and energy metabolism. Iron is not used in its natural metallic state; instead, it is utilised as iron proteinate to optimise absorption and safety.

Iron proteinate is included as a bioavailable source of iron to support essential physiological functions in pets. Its chelated form enhances mineral absorption and allows for precise nutrient labelling to meet regulatory and marketing requirements.

Magnesia, E530, Magnesium(II) Oxide, Calcined Magnesia

Magnesium oxide is an inorganic compound derived from the mineral magnesium, typically sourced from natural deposits. It is utilised in pet food as a supplemental source of magnesium, an essential mineral that supports nerve, muscle, and bone health. Rather than its raw metallic form, magnesium is provided as magnesium oxide to optimise safety, stability, and bioavailability for pets.

Magnesium oxide is included as a cost-effective mineral supplement to ensure adequate magnesium levels in the diet, supporting essential metabolic functions. Its use allows manufacturers to meet nutritional requirements efficiently without significantly impacting product cost or palatability.

Saccharomyces Cerevisiae Enriched With Selenium, Selenium-Enriched Yeast, Selenised Yeast, Selenium-Fortified Yeast

Selenium yeast is a bioavailable form of the essential trace mineral selenium, derived from Saccharomyces cerevisiae yeast cultured in selenium-rich media. It is included in pet food to support antioxidant defences, immune function, and overall cellular health. Selenium is not used in its natural metallic state; instead, it is utilised as an organic compound within yeast to optimise safety and absorption.

Selenium yeast is included as a bioavailable source of the essential trace mineral selenium, supporting nutritional adequacy and compliance with regulatory labelling requirements. Its organic form is often preferred for its stability and enhanced absorption compared to inorganic selenium sources.

Copper Amino Acid Chelate, Copper Chelate, Copper(II) Proteinate, Cupric Proteinate

Copper proteinate is a chelated mineral compound derived from the binding of copper, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is included in pet food to support vital functions such as red blood cell formation and enzyme activity. Copper is not used in its raw metallic state but is instead utilised as copper proteinate to optimise absorption and safety.

Copper proteinate is included as a bioavailable source of the essential trace mineral copper, supporting metabolic and enzymatic functions in pets. Its chelated form enhances absorption compared to inorganic copper sources, optimising nutritional efficacy in the finished product.

Manganese Amino Acid Chelate, Manganese Chelated Protein, Manganese Protein Chelate, Manganese Protein Complex

Manganese proteinate is a chelated mineral compound derived from the binding of manganese, an essential trace element, with amino acids or proteins. Sourced from mineral origins, it is utilised in pet food to support bone development, enzyme function, and metabolic processes. Unlike raw metallic manganese, manganese proteinate is used for its enhanced bioavailability and safety, optimising absorption and nutritional efficacy in pets.

Manganese proteinate is included as a bioavailable source of the essential trace mineral manganese, supporting metabolic and skeletal health in pets. Its chelated form optimises nutrient absorption and allows for precise labelling of added minerals.

Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate

Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.

Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.

Provitamin A, E160a, All-Trans-Beta-Carotene, CI 40800

Beta carotene is a plant-derived pigment and precursor to vitamin A, commonly sourced from carrots and other colourful vegetables. Its primary nutritional benefit is supporting vision, immune function, and antioxidant defence. In pet food, beta carotene is utilised in its extracted or purified form rather than as whole vegetables, ensuring consistent potency and bioavailability for optimal health outcomes.

Beta carotene is included as a natural source of vitamin A and as a colour-enhancing agent to improve the visual appeal of the product. Its presence also allows for label-friendly marketing, appealing to consumers seeking natural additives.

Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920

Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.

Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.

Cholecalciferol, Colecalciferol, Calciol, E671

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.