Freeze Formed™ Calm Health Bites

Kangaroo is a novel animal protein sourced from wild Australian kangaroos. It is prized for its lean, highly digestible meat, offering a rich source of essential amino acids, iron, and B vitamins. Kangaroo is primarily included in pet food to support muscle maintenance and overall vitality. This ingredient is used in its natural, whole food form, ensuring optimal nutrient availability and palatability.

Kangaroo is included as a novel, high-protein meat source that appeals to consumers seeking hypoallergenic or limited-ingredient diets for their pets. Its use also serves as a marketing differentiator, positioning the product as premium and suitable for pets with common protein sensitivities.

Ashwagandha is a plant-derived ingredient, traditionally sourced from the roots of Withania somnifera. It is primarily included in pet food for its adaptogenic properties, which may help support stress management and overall wellbeing. In pet nutrition, ashwagandha is typically used in its natural, powdered root form to ensure optimal bioavailability and safety for animal consumption.

Ashwagandha is included as a functional ingredient to position the product as supporting stress reduction and overall wellness, appealing to health-conscious consumers. Its presence serves a marketing purpose by enhancing the perceived value and differentiation of the pet food.

Theanine is an amino acid naturally found in tea leaves (plant origin), valued for its calming properties and potential to support stress management in pets. In pet food, theanine is typically utilised in a purified, supplement form rather than as part of whole tea leaves, ensuring consistent dosage and optimal absorption. Its inclusion aims to promote relaxation without causing drowsiness.

Theanine is included as a functional ingredient to promote calmness and reduce stress in pets, supporting claims of behavioural health benefits. Its presence allows manufacturers to market the product as addressing anxiety or stress-related issues, appealing to pet owners seeking holistic wellness solutions.

Chamomile is a flowering plant from the Asteraceae family, traditionally used for its calming properties. In pet food, chamomile is included primarily for its potential to support digestive health and reduce stress. It is used in its natural, dried whole-flower form, ensuring pets benefit from its bioactive compounds without synthetic alteration or extraction.

Chamomile is included as a label-friendly ingredient to appeal to pet owners seeking natural or calming additives, enhancing the product’s marketability. Its functional contribution to the pet food itself is typically minimal.