DigestaVite Plus Powder

L-Glutamine, 2-Amino-4-Carbamoylbutyric Acid, Levoglutamide, E640

Glutamine is an amino acid derived from both animal and plant sources, commonly included in pet food formulations. It serves as a key nutrient for supporting gut health and immune function. Glutamine is not used in its natural, isolated state; instead, it is utilised in a stabilised, purified form to optimise safety, stability, and absorption in pet diets.

Glutamine is included as a functional amino acid to support gut health and immune function in pets, enhancing the nutritional profile of the product. Its addition can also serve as a marketing point for consumers seeking advanced health benefits in pet food formulations.

Arthrospira Maxima, Blue-Green Algae, Cyanobacteria, Arthrospira Spp.

Spirulina maxima is a blue-green microalga sourced from freshwater environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich protein content and as a source of essential vitamins, minerals, and antioxidants. Spirulina maxima is used in its natural, dried whole-food form, ensuring optimal nutrient availability and digestibility for pets.

Spirulina maxima is included as a nutrient-dense algae to enhance the nutritional profile of the product with natural vitamins, minerals, and antioxidants. Its presence also serves as a label-friendly ingredient that appeals to health-conscious consumers seeking superfoods in pet diets.

Macropus Liver, Macropus Spp. Liver, Kangaroo Offal Liver, Marsupial Liver

Kangaroo liver is an animal-derived ingredient sourced from Australian kangaroos. It is highly valued for its rich content of protein, essential vitamins (notably vitamin A), and minerals such as iron and zinc, supporting overall health and vitality in pets. Kangaroo liver is incorporated in its natural, whole food form, ensuring optimal nutrient availability and palatability for companion animals.

Kangaroo liver is included as a novel, high-protein ingredient to appeal to consumers seeking hypoallergenic or exotic protein sources for pets with dietary sensitivities. Its inclusion also serves as a marketing differentiator, enhancing product appeal through the use of a premium, label-friendly ingredient.

Green Algae Extract, Freshwater Microalgae, Microalgae Extract, Chlorella Extract

Chlorella vulgaris is a freshwater green microalga of plant origin, valued for its rich nutrient profile including protein, vitamins, and chlorophyll. It is primarily included in pet food for its antioxidant properties and to support immune health. Chlorella vulgaris is used in its natural, whole-cell form, ensuring optimal bioavailability of its nutrients for companion animals.

Chlorella vulgaris is included as a nutrient-dense algae to enhance the micronutrient profile and provide a natural source of vitamins, minerals, and antioxidants. Its presence also serves as a label-friendly ingredient that appeals to health-conscious consumers seeking superfoods in pet diets.

Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Ulmus Rubra, Red Elm Bark, Indian Elm Bark, Moose Elm Bark

Slippery Elm Bark is derived from the inner bark of the Slippery Elm tree (Ulmus rubra), a plant native to North America. It is primarily included in pet food for its soothing effect on the digestive tract, supporting gastrointestinal health. Slippery Elm Bark is used in its natural, powdered form, ensuring pets benefit from its natural mucilage content and gentle fibre properties.

Slippery elm bark is included as a label-friendly ingredient to appeal to consumers seeking natural or holistic additives, and may also serve as a source of soluble fibre to support digestive health. Its presence can enhance product marketability without significantly impacting formulation costs.

Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Magnesium Bisglycinate, Bisglycinate Magnesium, Magnesium Diglycinate, E927

Magnesium glycinate is a compound formed by binding magnesium, an essential mineral, with glycine, an amino acid. Sourced from mineral origins, it is not used in its raw metallic state but is instead utilised as a chelated compound to enhance safety and absorption. Its primary benefit is to support nerve, muscle, and metabolic health in pets.

Magnesium glycinate is included as a bioavailable source of magnesium to support nutritional adequacy and market the product as containing chelated minerals. Its presence may also appeal to consumers seeking premium or scientifically advanced formulations.

Tricalcium Dicitrate, E333, Citric Acid Calcium Salt, Calcium Salt of Citric Acid

Calcium citrate is a compound derived from the mineral calcium and citric acid, typically sourced from limestone and citrus fruits. It is utilised in pet food as a bioavailable form of calcium, supporting bone health and metabolic functions. Unlike raw calcium, calcium citrate is not used in its natural metallic state but as a safe, easily absorbed salt to optimise nutritional benefit.

Calcium citrate is included as a bioavailable source of calcium to support bone health and meet nutritional requirements in pet food formulations. It also serves as a label-friendly mineral supplement that appeals to consumers seeking fortified products.

Zingiber Officinale, Zingiberis Rhizoma, Sheng Jiang, Gan Jiang

Ginger is a plant-derived ingredient sourced from the rhizome of Zingiber officinale. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting digestive health and overall wellbeing. Ginger is used in its natural, dried, or powdered form, ensuring pets benefit from its bioactive compounds without the need for chemical modification or synthetic processing.

Ginger is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also be used for its natural flavouring properties to improve palatability.

Beta Vulgaris Powder, Beta Vulgaris Root Powder, Beet Powder, E162

Beetroot powder is a plant-derived ingredient made from dehydrated and finely ground beetroot (Beta vulgaris). It is primarily included in pet food for its natural source of antioxidants, dietary fibre, and micronutrients, supporting overall health and vitality. Beetroot powder is used in its natural, whole-food form, ensuring pets benefit from its full nutritional profile without synthetic additives.

Beetroot powder is included as a natural colourant to enhance the visual appeal of pet food, making it more attractive to consumers. It may also serve as a label-friendly ingredient, supporting marketing claims of natural or vegetable-based content.

Wild Cabbage, Wild Mustard, Cole, Cruciferous Vegetable

Brassica oleracea, commonly known as a group of vegetables including broccoli, cabbage, and kale, is a plant-derived ingredient valued for its rich content of vitamins, minerals, and dietary fibre. Its primary benefit is to support digestive health and provide antioxidants. In pet food, Brassica oleracea is typically used in its natural, whole food form to maximise nutrient availability and palatability.

Brassica oleracea is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with nutrient-rich vegetables like kale, broccoli, and cabbage. Its addition may also provide trace vitamins and fibre, supporting marketing claims of a wholesome or natural formulation.

Spinach, English Spinach, Common Spinach, Garden Spinach

Spinacia oleracea, commonly known as spinach, is a leafy green vegetable of plant origin. It is included in pet food primarily for its rich content of vitamins, minerals, and dietary fibre, supporting overall health and digestion. Spinach is used in its natural form, providing a source of antioxidants and phytonutrients that help optimise immune function and promote general wellbeing in pets.

Spinacia oleracea (spinach) is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing. It may also provide trace vitamins and minerals, though its functional impact on canine nutrition is typically minimal at the levels used.

Parsley, Garden Parsley, Common Parsley, Apiaceae Parsley

Petroselinum crispum, commonly known as parsley, is a plant-derived herb widely used in pet food. Originating from the Apiaceae family, it is valued for its natural antioxidant properties and as a source of vitamins A, C, and K. In pet food, parsley is included in its natural, whole-leaf form to support immune health and freshen breath.

Petroselinum Crispum (parsley) is included primarily as a label-friendly ingredient to appeal to pet owners seeking natural or recognisable components. It may also be added in small amounts for its perceived breath-freshening properties, though its functional impact on pets is minimal.

Chlorella Vulgaris, Chlorella Spp., Green Algae Extract, Chlorella Extract

Chlorella pyrenoidosa is a freshwater green microalga of plant origin, valued for its rich nutrient profile, including protein, vitamins, and chlorophyll. It is primarily included in pet food for its antioxidant properties and to support immune health. Chlorella pyrenoidosa is used in its natural, whole-cell form, ensuring optimal bioavailability of its nutrients for pets.

Chlorella pyrenoidosa is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is marketed for its potential nutritional benefits such as vitamins and antioxidants. Its addition may also support product differentiation in a competitive market.

Arthrospira Platensis, Arthrospira Maxima, Blue-Green Algae Powder, Cyanobacteria Powder

Spirulina powder is a nutrient-dense supplement derived from blue-green algae, a type of aquatic plant. It is primarily included in pet food for its high protein content and rich supply of vitamins, minerals, and antioxidants, supporting overall health and immune function. Spirulina is used in its natural, dried powder form, ensuring optimal nutrient availability and digestibility for pets.

Spirulina powder is included as a nutrient-dense ingredient to enhance the product’s nutritional profile with natural vitamins, minerals, and antioxidants. It also serves as a label-friendly addition that appeals to health-conscious consumers seeking superfood ingredients in pet food.

Calcium Hydrogen Phosphate, Dibasic Calcium Phosphate, E341(ii), Calcium Phosphate Dibasic

Dicalcium phosphate is a mineral compound derived from calcium and phosphorus, commonly sourced from phosphate rock. It serves as a key dietary supplement in pet foods, providing essential calcium and phosphorus to support healthy bones and teeth. Dicalcium phosphate is not used in its natural raw or metallic state; instead, it is utilised in its purified compound form to ensure safety and optimal absorption.

Dicalcium phosphate is included as a cost-effective mineral supplement to provide essential calcium and phosphorus for skeletal health. It also serves as a functional agent to improve product texture and processing stability.

Colloidal Silicon Dioxide, Fumed Silica, Synthetic Amorphous Silica, E551

Silica Colloidal Anhydrous is a purified, amorphous form of silicon dioxide derived from mineral sources. It serves primarily as an anti-caking agent, helping to maintain the free-flowing nature of powdered pet food ingredients. Silica is not used in its natural, raw mineral state; instead, it is utilised in a processed, colloidal anhydrous form to ensure safety, stability, and optimal absorption.

Silica colloidal anhydrous is included as an anti-caking agent to improve the flow and handling of powdered ingredients during manufacturing. Its use helps maintain product consistency and prevents clumping, supporting efficient processing and packaging.

Cellulose Gel, Cellulose Microcrystalline, E460(i), Purified Cellulose

Microcrystalline cellulose is a refined plant-derived ingredient produced from purified wood pulp. It serves primarily as a dietary fibre source and a functional bulking agent in pet foods, supporting digestive health and stool quality. Rather than being used in its natural plant form, microcrystalline cellulose is utilised in a processed, purified state to ensure consistency, safety, and optimal functionality in formulations.

Microcrystalline cellulose is included as a cost-effective bulking agent and fibre source to optimise product texture and maintain kibble structure. It also aids in calorie control by increasing dietary fibre without adding digestible energy.