Relax and Calm + Ashwagandha Supplement

Flaxseed Oil Powder, Linum Usitatissimum Oil Powder, Flax Oil Powder, Linum Usitatissimum Seed Oil Powder

Linseed oil powder is a plant-derived ingredient produced from the oil of flaxseeds, processed into a stable, powdered form. It is primarily included in pet food for its rich content of omega-3 fatty acids, which support skin and coat health. Rather than using whole flaxseeds or raw oil, the powder form is utilised to optimise shelf life, handling, and nutrient stability.

Linseed oil powder is included as a source of omega-3 fatty acids to support skin and coat health, allowing for easy incorporation into dry formulations without the handling challenges of liquid oils. Its presence also enables manufacturers to highlight functional health benefits on product labelling.

Withania Somnifera Extract, Indian Ginseng Extract, Withania Extract, Winter Cherry Extract

Ashwagandha extract is a concentrated form of the root of Withania somnifera, a medicinal plant traditionally used in Ayurvedic practices. Sourced from plants, it is primarily included for its adaptogenic properties, supporting stress management and overall wellbeing in pets. Rather than the whole root, a standardised extract is utilised to ensure consistent potency and bioavailability in pet food formulations.

Ashwagandha extract is included as a functional ingredient to position the product as supporting stress reduction and overall wellness, appealing to health-conscious consumers. Its presence serves a marketing purpose by enhancing the perceived value and differentiation of the pet food.

Zingiber Officinale Extract, Zingiber Officinale Root Extract, Ginger Extract, Zingiber Extract

Ginger root extract is derived from the rhizome of the ginger plant (Zingiber officinale), a botanical ingredient valued for its natural bioactive compounds. It is primarily included in pet food for its antioxidant and digestive support properties. Rather than using whole ginger, the extract is utilised in a concentrated form to optimise efficacy and ensure consistent, safe inclusion in formulations.

Ginger root extract is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also be used for its potential functional benefits, such as supporting digestive health or providing natural flavour.

Velvet Bean Extract, Cowhage Extract, Kapikacchu Extract, Mucuna Pruriens Seed Extract

Mucuna pruriens extract is derived from the seeds of the Mucuna pruriens plant, a legume native to tropical regions. It is primarily included for its natural content of L-DOPA, which may support neurological health and overall vitality in pets. Rather than using the whole seed, a concentrated extract is utilised to standardise active compounds and optimise safety and efficacy in pet food formulations.

Mucuna pruriens extract is included as a functional ingredient, primarily for its potential health benefits such as supporting mobility or cognitive function, which can be leveraged for marketing purposes. Its presence allows manufacturers to position the product as innovative or wellness-focused, appealing to health-conscious pet owners.

Matricaria Recutita Extract, Matricaria Chamomilla Extract, German Chamomile Extract, Anthemis Nobilis Extract

Chamomile extract is a plant-derived ingredient sourced from the flowers of the chamomile plant (Matricaria chamomilla). It is primarily included in pet food for its calming properties and potential to support digestive health. Rather than using the whole flower, chamomile is utilised in extract form to concentrate its beneficial compounds, ensuring consistent efficacy and safety in pet nutrition formulations.

Chamomile extract is included as a label-friendly ingredient to appeal to consumers seeking natural or calming additives in pet food. Its presence supports marketing claims of promoting relaxation, though its functional impact on pets is minimal at typical inclusion rates.

L-Tryptophan, L-α-Aminoindole-3-Propionic Acid, 2-Amino-3-(Indol-3-yl)Propanoic Acid, EAA 10

Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.

Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.

L-Theanine, Gamma-Glutamylethylamide, N5-Ethyl-L-Glutamine, Eglumegad

Theanine is an amino acid naturally found in tea leaves (plant origin), valued for its calming properties and potential to support stress management in pets. In pet food, theanine is typically utilised in a purified, supplement form rather than as part of whole tea leaves, ensuring consistent dosage and optimal absorption. Its inclusion aims to promote relaxation without causing drowsiness.

Theanine is included as a functional ingredient to promote calmness and reduce stress in pets, supporting claims of behavioural health benefits. Its presence allows manufacturers to market the product as addressing anxiety or stress-related issues, appealing to pet owners seeking holistic wellness solutions.

Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride

Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.

Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.

Microcrystalline Cellulose, Powdered Cellulose, E460, Cellulosum

Cellulose powder is a plant-derived ingredient sourced primarily from wood pulp. It serves as an insoluble dietary fibre, supporting digestive health and stool quality in pets. Rather than being used in its raw, fibrous state, cellulose is processed into a fine powder to optimise its functional benefits and ensure safe, consistent inclusion in pet food formulations.

Cellulose powder is included as a cost-effective fibre source to aid stool quality and promote digestive health. It also functions as a bulk-adding agent, helping to control calorie density in pet food formulations.

Silica, E551, Silicon(IV) Oxide, Quartz

Silicon dioxide is a naturally occurring mineral compound derived from the element silicon, commonly found in sand and quartz. In pet food, it serves primarily as an anti-caking agent, helping to prevent clumping and maintain product consistency. Silicon dioxide is not used in its raw mineral form; instead, it is utilised as a purified, food-grade compound to ensure safety and effective functionality.

Silicon dioxide is included as an anti-caking agent to prevent clumping and ensure consistent texture during manufacturing and storage. Its use helps maintain product flowability and stability without affecting palatability or nutritional value.

Octadecanoic Acid Magnesium Salt, Magnesium Octadecanoate, E470b, Stearic Acid Magnesium Salt

Magnesium stearate is a compound derived from the mineral magnesium and stearic acid, a fatty acid typically sourced from plant or animal origins. It is primarily used as a flow agent in pet food manufacturing, ensuring even mixing and preventing clumping. Magnesium stearate is not used in its natural metallic form; instead, it is utilised as a safe, bioavailable compound to optimise processing.

Magnesium stearate is included as a flow agent to prevent ingredients from clumping and to optimise the manufacturing process by ensuring consistent mixing and tablet formation. Its use supports production efficiency and product uniformity rather than providing direct nutritional benefits.