Digestion Salmon Powder Supplement

Salmon Extract Powder, Salmo Spp. Powder, Salmon Muscle Powder, Salmon Protein Powder

Salmon powder is a concentrated ingredient derived from salmon, an animal source, typically produced by drying and grinding whole salmon or salmon fillets. It serves as a rich source of high-quality protein and essential omega-3 fatty acids, supporting skin, coat, and overall health in pets. Salmon powder is used in its natural, dehydrated form to optimise palatability and nutrient retention.

Salmon powder is included as a concentrated protein and omega-3 fatty acid source to enhance the nutritional profile and palatability of the product. Its presence also allows for "salmon" to be highlighted on labelling, appealing to consumers seeking premium or fish-based pet foods.

Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata

Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.

Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.

Live Microorganisms, Beneficial Bacteria, Lactic Acid Bacteria, Bifidobacterium Spp.

Probiotics are live microorganisms, typically derived from beneficial bacterial strains, that are added to pet food to support digestive health and maintain a balanced gut microbiome. Their primary function is to promote healthy digestion and enhance immune function. Probiotics are not used in their natural, raw state but are carefully cultured and stabilised to ensure viability and efficacy when incorporated into pet food formulations.

Probiotics are included to support digestive health and promote a balanced gut microbiome in pets, which can be a key marketing point for health-conscious consumers. Their addition also allows manufacturers to differentiate products in a competitive market by highlighting functional health benefits.

Mixed Tocopherols, E306, Tocopherol-Rich Extract, Tocopherols Concentrate

Naturox® is a proprietary blend of natural antioxidants derived primarily from plant sources such as rosemary extract, mixed tocopherols (vitamin E), and citric acid. Its main purpose is to preserve the freshness and stability of pet food by preventing fat oxidation. Naturox® is not a whole food but a formulated mixture, specifically utilised in its blended form to optimise efficacy and safety.

Naturox® is included as a natural antioxidant to help preserve fats and oils in pet food, thereby extending shelf life and maintaining product freshness. Its use also supports "label-friendly" marketing by replacing synthetic preservatives with a more consumer-acceptable alternative.